ChurnZero vs. Pendo.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ChurnZero
Score 8.7 out of 10
N/A
ChurnZero is a Customer Success platform designed to help subscription businesses succeed through improved customer experiences. ChurnZero helps Customer Success team spot potential churn risks early and see renewal and expansion opportunities faster. Its automation and personalization, in-app communications, and Customer Success AI™ support engagement with customers and lead them to value. The platform offers journeys, health scores, survey tools, segmentation, plays,…N/A
Pendo.io
Score 8.4 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Pricing
ChurnZeroPendo.io
Editions & Modules
No answers on this topic
*Free
Free
Base
Contact sales team
Core
Contact sales team
Pulse
Contact sales team
Ultimate
Contact sales team
Offerings
Pricing Offerings
ChurnZeroPendo.io
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ChurnZeroPendo.io
Considered Both Products
ChurnZero
Chose ChurnZero
We actually use both. We do not focus our usage of ChurnZero on the in-app functionality (that is something we do with Pendo) but we do find clearer usage data for a lot of elements with ChurnZero.
Chose ChurnZero
We selected ChurnZero based on price and having the functionality we needed for right now. Gainsight had more features, but at a much higher cost and these features weren't necessarily items we needed to get ourselves up and running now.
Chose ChurnZero
I haven't used anything in the same line of products.
Chose ChurnZero
Pendo is a more product manager-focused tool, it doesn't have an easy way to do health scores.
Chose ChurnZero
We (our team) were able to manage everything through this solution and did not need an admin.
Chose ChurnZero
We have only utilized HubSpot for CRM functionality, not specific Customer Success Management.
Chose ChurnZero
As our organization grows there's always another solution to incorporate/replace in our tech stack. That said, ChurnZero has beaten its competitors/similar product offerings time and time again. It's the most cost-effective solution from all perspectives and will continue to be …
Chose ChurnZero
We previously used a combination of these solutions, but maintenance was cumbersome and transferability was limited. ChurnZero replaced all solutions and others.
Chose ChurnZero
It literally offered everything we needed: client satisfaction scores, automation, in-app announcements, integration with all our in-house systems and usage analytics. Plus, the integration is so good I find that the Churn Zero platform is the only place I need to log in now. …
Chose ChurnZero
Pendo seemed like a really good solution, our company ultimately went with ChurnZero simply for the fact that they had the feature of automation. This to me was the biggest difference and was a feature that we wanted most.
Chose ChurnZero
I would say that all of those tools are great, but just reiterating that the ease and central location of everything that I need is extremely helpful and vital. I literally have everything I need in the various tabs that are included when I look up a specific account.
Chose ChurnZero
I think ChurnZero more than holds it own with other products I have used in the past. Their user interface, automation options, data collection, and display match or exceed their competitors. Having said that, what sets them apart is their ability to listen to their clients, …
Pendo.io
Chose Pendo.io
I would say ChurnZero is nicer because it does get more granular in terms of the specific usage stats, but I would say that Pendo's customizable time frames make it much easier for me to drill into a specific quarter, date range, etc...
Chose Pendo.io
ChurnZero is better at being more granular in terms of the specific product usage stats. Whereas in Pendo.io one can customize periods of time to make it much easier to drill into a specific month, quarter, year, or date range. This customization feature was one of the deciding …
Features
ChurnZeroPendo.io
Security
Comparison of Security features of Product A and Product B
ChurnZero
8.8
193 Ratings
0% above category average
Pendo.io
-
Ratings
Role-based user permissions8.8193 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ChurnZero
9.6
205 Ratings
10% above category average
Pendo.io
-
Ratings
API9.3167 Ratings00 Ratings
Integration with Salesforce.com9.9171 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
ChurnZero
9.6
221 Ratings
9% above category average
Pendo.io
-
Ratings
Product usage9.3218 Ratings00 Ratings
Help desk / support tickets9.9177 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
ChurnZero
9.6
226 Ratings
11% above category average
Pendo.io
-
Ratings
NPS surveys9.5198 Ratings00 Ratings
Sponsor tracking8.979 Ratings00 Ratings
Customer profiles9.8211 Ratings00 Ratings
Automated workflow9.8218 Ratings00 Ratings
Internal collaboration9.9185 Ratings00 Ratings
Customer health scoring9.8223 Ratings00 Ratings
Customer segmentation9.4217 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
ChurnZero
9.3
226 Ratings
10% above category average
Pendo.io
-
Ratings
Customer health trends9.3215 Ratings00 Ratings
Engagement analytics9.8210 Ratings00 Ratings
Revenue forecasting9.172 Ratings00 Ratings
Dashboards9.2220 Ratings00 Ratings
Best Alternatives
ChurnZeroPendo.io
Small Businesses
ClientSuccess
ClientSuccess
Score 8.4 out of 10
ChurnZero
ChurnZero
Score 8.7 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
ChurnZero
ChurnZero
Score 8.7 out of 10
Enterprises
Gainsight CS
Gainsight CS
Score 8.8 out of 10
Nexthink
Nexthink
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ChurnZeroPendo.io
Likelihood to Recommend
9.9
(229 ratings)
8.5
(130 ratings)
Likelihood to Renew
8.3
(5 ratings)
8.2
(6 ratings)
Usability
9.8
(133 ratings)
7.9
(43 ratings)
Availability
9.1
(1 ratings)
9.1
(1 ratings)
Performance
6.4
(1 ratings)
9.1
(1 ratings)
Support Rating
6.5
(122 ratings)
8.2
(5 ratings)
In-Person Training
6.4
(1 ratings)
-
(0 ratings)
Online Training
7.3
(2 ratings)
9.1
(1 ratings)
Implementation Rating
8.3
(3 ratings)
9.1
(2 ratings)
Configurability
6.4
(1 ratings)
7.3
(1 ratings)
Ease of integration
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
9.1
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
9.1
(1 ratings)
User Testimonials
ChurnZeroPendo.io
Likelihood to Recommend
ChurnZero
If you are a SaaS business with a high volume of customers, having ChurnZero is a must. If you have a subscription based business and a customer success or account management function in your company, I would highly recommend ChurnZero.
Read full review
Pendo.io
Pendo.io is useful in generating great dashboards that present user analytics in the best possible view that could be used for analysis & derive key insights on what could be done if there's a feature that's not being recognized by end users or if there are any pain points where users are struggling more around a workflow which is technically not that difficult. Pendo.io also can be used to create impactful guides where intercatoin of a user with the Guide can be created in less steps & have relevant information about that workflow that the user is completing. Pendo.io's resource center can act as a one stop hub to present any sidewide updates which could be information of Prod releases, New KB Articles, Register to any event, & much more. Segments can be created in as many variation as one can. In fact, Segments are the ruling property or feature that works so handy, which reduces a lot of iterative work.
Read full review
Pros
ChurnZero
  • ChurnZero has excellent customer success! They worked very hard to ensure a successful implementation and launch.
  • The CZ platform gives a detailed view of customer usage. We know exactly how clients are using our platform which allows us to provide excellent customer success services. This allows helps our product team understand the needs of clients and the success of new features.
  • We are able to create plays based on usage which provides a customized and personal experience for each user. CZ makes it possible to give our clients what they need when they need it.
Read full review
Pendo.io
  • NPS Surveys
  • Feature usage insights
  • Identifying user behaviors using Replay feature
  • Clearly segmenting users in a way we want it to be
  • Identifying time spent on a feature/product to better understand what customers actually use
  • Documentation, in-app guides and help section
Read full review
Cons
ChurnZero
  • When composing an email out of segments, the ability to save it as a draft to review later would be awesome, instead of needing to set up a Play
  • In the admin section, I love that we can have a color palate - but we'd like the color palete to be applied in other areas so CZ has more of our companies branding
  • The content templates can be hard to stylize if you don't know html
  • Add the Merge Fields functionality to tasks, especially tasks made by playbooks
Read full review
Pendo.io
  • Dashboard is sometimes very slow to load
  • Preview is problematic if the Pendo.io user doesn't have access to the target environment or application where the guide is going to display
  • It would be ideal to have a gallery of thumbnail images of previously used guides to select from, either to pull a screen capture or to use as a template. It's cumbersome to go to the guides, find the one you want, click on Preview, etc.
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Likelihood to Renew
ChurnZero
Our team is very happy with the product after evaluating multiple vendors, including Gainsight, Totango and Planhat. We like the additional functionality that CZ offers on its enterprise version. We were strongly considering other products if the price was right and functionality worked, but the change management would have been too heavy and taken too long. The ChurnZero team has been a good partner to rely on and allowed us to free up our time and resources to focus on more pressing matters
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Pendo.io
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
Read full review
Usability
ChurnZero
ChurnZero makes my work life a complete game changer. I say it all the time ChurnZero is a one stop shop for data! I don't fumble through numerous different programs, try to remember different passwords, I literally login to CZ and it is right there in front of me
Read full review
Pendo.io
It is intuitive for core tasks like tracking feature usage, building Guides, and viewing dashboards. The interface is clean and well structured, making it easy for product managers and operational teams to get value quickly without heavy technical support. However, there is a noticeable learning curve when setting up advanced custom events, reports, or integrations, which can take some time and internal knowledge-sharing to master.
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Reliability and Availability
ChurnZero
Quick response by the CZ team.
Read full review
Pendo.io
Every time I have logged into Pendo, the service has been available for me to use. The page has never been down when I am trying to get info from there.
Read full review
Performance
ChurnZero
No answers on this topic
Pendo.io
Everything loads fairly quickly and it's not slow. I don't use an integration, I log in straight in the webpage.
Read full review
Support Rating
ChurnZero
I recently had the opportunity to interact with ChurnZero's customer support team, and I must say, I am thoroughly impressed. Their responsiveness and willingness to solve problems are exemplary. From the moment I reached out, their team displayed a level of professionalism and dedication that truly stood out.
Read full review
Pendo.io
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
Read full review
Online Training
ChurnZero
The training and onboarding have been very helpful. Since I was not a part of the team when ChurnZero was implemented, it was important to get brought up to speed as quickly as possible and our CSM has been incredibly receptive in that regard.
Read full review
Pendo.io
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
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Implementation Rating
ChurnZero
I implemented CZ in 4 months. When I look back, this is not a long time where I needed to get to know CZ by myself (as I did not have knowledge of it at all..) study the Academy, playing around in the test environment and setting up in live environment.
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Pendo.io
Use Segment to install and cut developers out of the work cycle!
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Alternatives Considered
ChurnZero
Gainsight CS - you need a team to manage this tool; not intuitive to use, and you're not able to be as agile once configured GUIDEcx - One of my favorites in the space, and so easy to set up, configure, customize, and scale. Able to connect onboarding milestones to SFDC cases, and share out as a customer portal. Mixmax has been purchased in past companies to help fill in gaps of other tools (gives us scheduling links, in-inbox email templates, SFDC lead/contact and task management)
Read full review
Pendo.io
I have just very superficial experience with Google Analytics but I do believe that Pendo.io is a much much better tool in pretty much all aspects of it. It has a ton more features and capabilities and even for the capabilities where there is overlap, Pendo seems to come out ahead easily. There are aspects that Pendo could improve for sure such as what metadata it captures from the users; an example of this is screen resolution which Google Analytics captures but Pendo does not.
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Scalability
ChurnZero
Easy to escalate.
Read full review
Pendo.io
The system is pretty flexible and scalable, I have used it in different browsers and devices without issues.
Read full review
Return on Investment
ChurnZero
  • ChurnZero has transformed our NPS strategy, helping us get in front of unhappy customers faster
  • ChurnZero has reduced confusion and data cleanliness issues across our CS org
  • Their customer support has helped us implement and get up and running with Churnzero in excellent time.
Read full review
Pendo.io
  • Reducing development time with in-app guides and resource center, with product management being able to agilely create guides in real time, this could be as much as 1 full time developer in savings.
  • Reducing business time scoping "rock fetches" than are proven to be invaluable based on analytics, each time 1 single piece of analtical data saves around ~20 hours across multiple resources.
  • Increasing user satisfaction with in-app guides and resource center
  • Increasing usage of key features through targetted messaging, those key features either drive costs ou of our business or add value to customers business.
Read full review
ScreenShots

ChurnZero Screenshots

Screenshot of an overview of ChurnZero's customer success AI. It is used to automate content creation, turn scattered data into clear insights, and track customer sentiment. The tools offer deeper visibility, better engagement, and more time to focus on building lasting customer relationships.Screenshot of an overview of ChurnZero's customer insights, which provide a real-time, 360° view of every customer. These are used to track engagement, monitor health, and drive action without guesswork.Screenshot of an overview of how ChurnZero guides customers through key milestones, providing real-time visibility into their progress, and collaboration on personalized success strategies.Screenshot of how ChurnZero keeps customers informed and engaged. With in-app communications, WalkThroughs, and Success Centers, customer success agents can deliver targeted messages, guide users through key features, and provide on-demand resources—all without disrupting their workflow.Screenshot of how ChurnZero defines Data-driven automation = The right actions, for the right customers, at the right time. ChurnZero helps automate key touchpoints, jumpstart engagement with templates, and stay informed with instant updates.Screenshot of how ChurnZero helps to predict risks, seize opportunities, and drive revenue growth. ChurnZero provides real-time insights to identify at-risk accounts, track key trends, and forecast revenue with precision. This helps agents to proactively manage churn, uncover expansion opportunities, and make data-driven decisions that fuel long-term success.