What users are saying about
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Top Rated
442 Ratings
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Top Rated
123 Ratings

Cision Communications Cloud

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Top Rated
442 Ratings
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Score 8.1 out of 100

Influitive

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123 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Cision Communications Cloud

Cision Communications Cloud is good to help build media lists and keeping track of updates in media contacts — much better than if you were trying to do it without such a tool. It's good for sending out press releases via email, without having to pay additional money for PR Newswire. In addition, it's good if you have one main person at your company using Cision, as at least our subscription only allows one user at a time. It's less helpful if you have multiple users who need it simultaneously, as this would cost more. It's also less helpful for tracking outcomes because we don't have media monitoring, which would have cost an additional $10,000 or so. One of our clients did subscribe to media monitoring through Cision's NextGen, but it seems like the two platforms are not integrated very well. With this media monitoring, "clips" of print newspaper articles are provided via LexisNexis as text-only, and not as printed in the paper with a photo.
Lynn Meadows | TrustRadius Reviewer

Influitive

Influitive is well suited for any organization that is interested in engaging customers, mobilizing advocates, and helping to streamline their customer reference, content creation, and product innovation processes. Any customer-centric organization should have this in their toolkit! One thing to be aware of is that, in my opinion and experience, such programs work best with a robust rewards system in place, so this is something to consider in terms of budget, especially for smaller organizations with smaller budgets to spend on customer incentives. Make sure that you consider the cost of incentives and not just the cost of the platform because I think this can have a big impact on the success of the program.
Rachel Lurie | TrustRadius Reviewer

Pros

Cision Communications Cloud

  • Influencer research: I am able to quickly find the right reporter or editor for my pitch because Cision lets me know what they write about, their communications preferences, past articles, etc.
  • Distribution: I appreciate a template to help streamline my pitch and press release distribution that allows me to send my news to a targeted list of contacts without having to send individual emails. I can send out communications with just a few steps, in just a few minutes.
  • News search: I use Cision to scan for news and monitor for mentions of my clients. I also use this feature to keep tabs on topics and key terms of interest to me and my clients to stay ahead of emerging trends and stay on top of emerging discussions in my clients' industries.
Erin Witt, APR | TrustRadius Reviewer

Influitive

  • The platform is easy to use for the company administrators and for our users
  • Influitive continues to improve their platform based on customer feedback
  • Customers are provided a dedicated Customer Success Manager to plan and improve the program monthly
  • Influitive provides access to executive leaders
  • They demonstrate how to run a community with their Influitive VIP community of users
Sue Reukauf, M.Ed | TrustRadius Reviewer

Cons

Cision Communications Cloud

  • The social component could be upgraded to more accurately collect metrics on ephemeral content.
  • Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
  • Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.
Anonymous | TrustRadius Reviewer

Influitive

  • Reporting could use some improvement - sometimes it can be difficult to figure out the best way to get the data needed. There are few different ways to pull reports, so sometimes it feels complex.
  • Being able to have more flexibility with the positioning of the challenges on the advocate view would be great. If you could move around the challenges by dragging them, that would improve the usability.
Tracy Staniland | TrustRadius Reviewer

Likelihood to Renew

Cision Communications Cloud

Cision Communications Cloud 8.4
Based on 16 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Buck Banks | TrustRadius Reviewer

Influitive

Influitive 9.1
Based on 29 answers
I really like working with Influitive and with AdvocateHub. Their support staff is awesome and everyone I have come into contact with at the company has been friendly and supportive. Their corporate interactions with customers model their product philosophy incredibly well. I am very satisfied and trust in their attention to me as a customer.
Ray Gans | TrustRadius Reviewer

Usability

Cision Communications Cloud

Cision Communications Cloud 7.7
Based on 52 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Kevin Allen | TrustRadius Reviewer

Influitive

Influitive 8.2
Based on 11 answers
Influitive is very user friendly and makes it simple to navigate around the platform. This makes it easier for both admins and advocates alike to use the platform with ease and it also makes it much easier for us to get the results that we desire from the program. However, like any platform, it does have it's bugs sometimes.
Shelby Major | TrustRadius Reviewer

Reliability and Availability

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Easily accessible 24/7.
Anonymous | TrustRadius Reviewer

Influitive

Influitive 8.2
Based on 3 answers
No answer on this topic is available.

Performance

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Susan Tull | TrustRadius Reviewer

Influitive

Influitive 7.8
Based on 6 answers
Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.
Karen Tuecke | TrustRadius Reviewer

Support Rating

Cision Communications Cloud

Cision Communications Cloud 8.4
Based on 321 answers
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
Anonymous | TrustRadius Reviewer

Influitive

Influitive 8.7
Based on 16 answers
I've never run into a support team so responsive - I even sent them an edible arrangement after helping me with no fewer than five questions one day. Even on off hours, my non-urgent questions get handled. I'm just stunned by the responsiveness and quality of the support team at Influitive.
Jenn Steele | TrustRadius Reviewer

Online Training

Cision Communications Cloud

Cision Communications Cloud 8.2
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Cindy Arco | TrustRadius Reviewer

Influitive

Influitive 9.1
Based on 4 answers
The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
Jessica Mitchell | TrustRadius Reviewer

Implementation Rating

Cision Communications Cloud

Cision Communications Cloud 10.0
Based on 7 answers
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Susan Tull | TrustRadius Reviewer

Influitive

Influitive 9.1
Based on 4 answers
To implement correctly, you HAVE to put in the time. This isn't a no-brainer implementation. It's easy from a technical end, but you have to have your community-building hat on and you have to actually put challenges into the product in order to see any results at all. If you have zero time to manage it, you will fail.
Jenn Steele | TrustRadius Reviewer

Alternatives Considered

Cision Communications Cloud

We selected Cision Communications Cloud (TrendKite)* because we liked its advanced analytics and visualization and the ability to find individual journalists' interests and target them with specific pitches. We also heard that TrendKite has best in class customer service and support. But we missed the content distribution capabilities of Cision and found configuring TrendKite for our day to day and ongoing use challenging.
Anonymous | TrustRadius Reviewer

Influitive

We went with Influitive AdvocateHub as it really checked the majority of our requirements list. And if there are things that we need, they are always willing to help us work through work arounds and solutions. I find them reliable and extremely professional and knowledgeable. The competitors are as well - but the user network is really top notch so you're covered in the entire ecosystem
Shalene Whyte | TrustRadius Reviewer

Scalability

Cision Communications Cloud

Cision Communications Cloud 7.3
Based on 1 answer
Easy to use, but still room for improvement.
Anonymous | TrustRadius Reviewer

Influitive

Influitive 9.1
Based on 2 answers
When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!
Liz Pedro | TrustRadius Reviewer

Return on Investment

Cision Communications Cloud

  • Cision has a net positive impact on time savings for staff so we can be quicker to market
  • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
  • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
Dan Lobring | TrustRadius Reviewer

Influitive

  • We've increased referrals, references, reviews, testimonials, social shares, etc ten fold.
  • We've been able to accomplish feats that would have previously taken days and months, and are able to complete them in minutes or hours. It's a huge time saver.
  • By giving our customers a strong voice, we are increasing loyalty, which in the end increases ROI as they are more likely to renew and reduces churn.
Alex Wagner | TrustRadius Reviewer

Screenshots

Pricing Details

Cision Communications Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Influitive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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