Cision Communications Cloud vs Muck Rack

• The Vocus PR Suite has an extensive media outlet database so it allows public relations and communications professionals to find the right media outlets and contacts for any media market in the United States and for just about any specialty or trade news media.
• The Vocus PR Suite is very user-friendly. It's easy to navigate and find what you need, plus offers a lot of options for how to organize your contacts and media lists.
• The customer support team at Vocus is always very helpful and gets back to you quickly when you need assistance. Vocus also offers online/teleconference training classes plus a great help section within the portal that contains articles and "how to" videos.

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• Identify journalists and influencers not in traditional media databases.
• Understand what journalists are talking about topics relevant to your clients.
• Bios: love being able to search bios, including confirming beats and interests.

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• Not every article is automatically picked up. Some major papers get skipped some of the time, even when the proper keywords are present.
• Some articles/outlets are delayed in when the system retrieves them. Some articles come through from years ago, that do not match the date filter requirements.
• Building reports to graphically look how you would like is not easy to do as a user, without requesting customer assistance help.
• Customer service/account rep is not always the most attentive to your needs. It could take days or weeks to get a response sometimes.
• Expensive!

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• Building out their list of media contacts at smaller local news outlets

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• The ROI is immeasurable. The amount of time you save using Cision compared to using the Internet to not only find the right reporters to contact but how to contact them (their email and or phone number) is hard to determine, but in some instances, for a big project, I don't believe it's a stretch to say that it can save you weeks of work hours.
• Cision is a cost-effective tool, period. Rather than putting the time in to research media on your own, or paying a PR agency to build media lists and contact reporter for you, Cision will save the company thousands of dollars annually.
• I don't think there is a negative impact on ROI for any Cision customer, and they will work with you to find a program that works for you -- i.e. if you are a non-profit, school, or small business, they scale the package to find something that will be affordable.

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• It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
• I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.

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