CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…
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Constant Contact Lead Gen & CRM
Score 8.1 out of 10
Small Businesses (1-50 employees)
Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS. Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to…
$449
per month
Pricing
CleverTap
Constant Contact Lead Gen & CRM
Editions & Modules
No answers on this topic
Lite
$12
per month
Standard
$35
per month
Premium
$80
per month
Lead Gen & CRM
Starting at $449
per month
Offerings
Pricing Offerings
CleverTap
Constant Contact Lead Gen & CRM
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
Required
Additional Details
—
Above pricing based on 5000 contacts.
More Pricing Information
Community Pulse
CleverTap
Constant Contact Lead Gen & CRM
Features
CleverTap
Constant Contact Lead Gen & CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CleverTap
-
Ratings
Constant Contact Lead Gen & CRM
6.9
510 Ratings
10% below category average
WYSIWYG email editor
00 Ratings
8.5470 Ratings
Dynamic content
00 Ratings
6.0453 Ratings
Ability to test dynamic content
00 Ratings
6.0434 Ratings
Landing pages
00 Ratings
7.5442 Ratings
A/B testing
00 Ratings
6.0397 Ratings
Mobile optimization
00 Ratings
8.5428 Ratings
Email deliverability reporting
00 Ratings
7.5498 Ratings
List management
00 Ratings
6.5500 Ratings
Triggered drip sequences
00 Ratings
6.0475 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CleverTap
-
Ratings
Constant Contact Lead Gen & CRM
7.3
499 Ratings
7% below category average
Lead nurturing automation
00 Ratings
7.5486 Ratings
Lead scoring and grading
00 Ratings
8.0492 Ratings
Data quality management
00 Ratings
6.0468 Ratings
Automated sales alerts and tasks
00 Ratings
7.5464 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
CleverTap
-
Ratings
Constant Contact Lead Gen & CRM
6.5
401 Ratings
13% below category average
Calendaring
00 Ratings
6.0339 Ratings
Event/webinar marketing
00 Ratings
7.0319 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
CleverTap
-
Ratings
Constant Contact Lead Gen & CRM
8.8
379 Ratings
17% above category average
Social sharing and campaigns
00 Ratings
8.5318 Ratings
Social profile integration
00 Ratings
9.0364 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CleverTap
-
Ratings
Constant Contact Lead Gen & CRM
5.0
496 Ratings
37% below category average
Dashboards
00 Ratings
5.5488 Ratings
Standard reports
00 Ratings
5.5488 Ratings
Custom reports
00 Ratings
4.0449 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Constant Contact is excellent for small businesses wanting a simple email to their customers and leads. We've found that it's not the most robust solution for more complex funnels involved in e-commerce or information publishing. For instance, setting up specific flows based on user behavior, VIP status, and other attributes is lacking.
User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
The landing page builder is a bit hard to use. Doesn’t have much flexibility.
Sometimes confusing between types of workflows to use. Opportunity versus visual.
If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Can send content & templates to Sales to send in their reach-outs (Outlook extension)
Ad retargeting
Social listening tool
Social media scheduling
Email builder: dynamic content
Landing pages: dynamic content, rebrandable domain name
Chatbot Platform seems intuitive to use
Forms auto-complete for known visitors
Instant 2-way sync with Salesforce
Trigger automated workflows from social media
It was easy to receive demo, streamlined sales process
SharpSpring: approx. $13,000 USD per year + $2,000 USD one-time for onboarding Pardot: $32,400 USD per year + $3,000 to $5,000 USD one-time for onboarding HubSpot: $20,381 USD per year + $3,000 USD one-time for onboarding Marketo: $29,015 USD per year + $4,500 USD one-time for onboarding
Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Streamlined Processes - sales and marketing are now all in the same place.
Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.