ClickDimensions vs Google Analytics

Likelihood to Recommend

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.

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Verified User

Analyst in Marketing

Computer & Network Security Company, 501-1000 employees

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Feature Rating Comparison

ClickDimensions

Google Analytics

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ClickDimensions

Google Analytics

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ClickDimensions

Google Analytics

Calendaring

Event/webinar marketing

ClickDimensions

Google Analytics

Social sharing and campaigns

Social profile integration

ClickDimensions

Google Analytics

Dashboards

Standard reports

Custom reports

ClickDimensions

Google Analytics

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

The nurture campaign builder was great. Easy to use and to follow along with.
The drop and drag editor was easy to use and you could start using it with no training.
I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.

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Neville Wiles

Sales & Marketing Support Specialist

Lasers ResourceBusiness Supplies and Equipment, 11-50 employees

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Multiple reports to see website use and behavior
Allows you to customize reports with days, weeks, months, and years
You can build out a dashboard to easily view stats from multiple websites in one place
You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

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Verified User

Professional in Professional Services

Higher Education Company, 1001-5000 employees

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Cons

Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
Managing customer preferences and subscriptions felt extremely convoluted
Interfaces generally not intuitive
Reporting was not in the class of competitors
Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.

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Verified User

Manager in Marketing

Marketing & Advertising Company, 11-50 employees

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Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
Gotchas around filtering and data validation.
Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

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Verified User

Professional in Engineering

Retail Company, 201-500 employees

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Likelihood to Renew

ClickDimensions 9.0

Based on 1 answer

I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.

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Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

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Google Analytics 9.9

Based on 50 answers

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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Usability

ClickDimensions 5.0

Based on 3 answers

I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

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Google Analytics 8.5

Based on 7 answers

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

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Victor Campos

Web Developer

PmD InteractiveInternet, 1-10 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Google Analytics 10.0

Based on 5 answers

There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

Google Analytics 8.0

Based on 1 answer

When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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Support Rating

ClickDimensions 1.0

Based on 4 answers

You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

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Google Analytics 6.8

Based on 83 answers

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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Sarah Hoffman

Media Director

Studio FlightMarketing & Advertising, 11-50 employees

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Online Training

No score

No answers yet

No answers on this topic

Google Analytics 10.0

Based on 2 answers

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

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Roy Morejon

President

Command PartnersOnline Media, 11-50 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Google Analytics 9.0

Based on 13 answers

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

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Joshua Van Horsen

Marketing Manager

Drury HotelsHospitality, 1001-5000 employees

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Alternatives Considered

Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.

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Chris Thorne

Commercial Marketing Manager

Horizon DiscoveryBiotechnology, 201-500 employees

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Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.

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Thomas (TC) Riley

Senior Director, Information Services

MarketScaleMedia Production, 51-200 employees

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Scalability

No score

No answers yet

No answers on this topic

Google Analytics 9.0

Based on 1 answer

Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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Return on Investment

Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
Lead scoring helps develop more qualified leads.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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It has helped us gain understanding of what is going on on our website.
It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
It has helped guide our website redesign.

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Heide Rembold

Director of Marketing & Analytics

SocialVenturesNon-profit Organization Management, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ClickDimensions Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Google Analytics Editions & Modules

Edition

Google Analytics	Free
Google Analytics 360	$150,000²

none
per year

Additional Pricing Details

—

Rating Summary

ClickDimensions

Google Analytics

ClickDimensions

Google Analytics

ClickDimensions

Google Analytics

ClickDimensions

Google Analytics

ClickDimensions

Google Analytics

ClickDimensions

Google Analytics

ClickDimensions

Google Analytics

ClickDimensions

Google Analytics

ClickDimensions

Google Analytics

Likelihood to Recommend