ClickDimensions vs. Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickDimensions
Score 4.9 out of 10
N/A
ClickDimensions is an email marketing and marketing automation platform for Microsoft Dynamics CRM. Features include email marketing, web tracking, lead scoring, social discovery, campaign tracking, and form capture.N/A
Google Analytics
Score 8.5 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
ClickDimensionsGoogle Analytics
Editions & Modules
No answers on this topic
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
ClickDimensionsGoogle Analytics
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
More Pricing Information
Community Pulse
ClickDimensionsGoogle Analytics
Top Pros
Top Cons
Features
ClickDimensionsGoogle Analytics
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ClickDimensions
3.8
10 Ratings
Google Analytics
-
Ratings
WYSIWYG email editor5.28 Ratings00 Ratings
Dynamic content3.910 Ratings00 Ratings
Ability to test dynamic content1.410 Ratings00 Ratings
Landing pages1.610 Ratings00 Ratings
A/B testing3.610 Ratings00 Ratings
Mobile optimization1.810 Ratings00 Ratings
Email deliverability reporting4.418 Ratings00 Ratings
List management5.89 Ratings00 Ratings
Triggered drip sequences6.29 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ClickDimensions
4.7
10 Ratings
Google Analytics
-
Ratings
Lead nurturing7.09 Ratings00 Ratings
Lead scoring and grading5.09 Ratings00 Ratings
Data quality management3.08 Ratings00 Ratings
Automated sales alerts and tasks4.07 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ClickDimensions
2.5
7 Ratings
Google Analytics
-
Ratings
Calendaring4.05 Ratings00 Ratings
Event/webinar marketing1.06 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ClickDimensions
5.5
3 Ratings
Google Analytics
-
Ratings
Social sharing and campaigns8.03 Ratings00 Ratings
Social profile integration3.13 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ClickDimensions
2.6
9 Ratings
Google Analytics
-
Ratings
Dashboards2.09 Ratings00 Ratings
Standard reports2.09 Ratings00 Ratings
Custom reports3.87 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ClickDimensions
4.4
10 Ratings
Google Analytics
-
Ratings
API1.05 Ratings00 Ratings
Role-based workflow & approvals1.05 Ratings00 Ratings
Customizability2.27 Ratings00 Ratings
Integration with Salesforce.com7.02 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.210 Ratings00 Ratings
Integration with SugarCRM8.02 Ratings00 Ratings
User Ratings
ClickDimensionsGoogle Analytics
Likelihood to Recommend
2.0
(10 ratings)
9.0
(181 ratings)
Likelihood to Renew
9.0
(1 ratings)
10.0
(50 ratings)
Usability
5.0
(3 ratings)
8.0
(6 ratings)
Availability
-
(0 ratings)
10.0
(5 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
1.0
(4 ratings)
7.0
(78 ratings)
Online Training
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(13 ratings)
Configurability
-
(0 ratings)
6.0
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
ClickDimensionsGoogle Analytics
Likelihood to Recommend
ClickDimensions
ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
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Google
A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
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Pros
ClickDimensions
  • The nurture campaign builder was great. Easy to use and to follow along with.
  • The drop and drag editor was easy to use and you could start using it with no training.
  • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
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Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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Cons
ClickDimensions
  • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
  • Managing customer preferences and subscriptions felt extremely convoluted
  • Interfaces generally not intuitive
  • Reporting was not in the class of competitors
  • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
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Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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Likelihood to Renew
ClickDimensions
I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
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Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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Usability
ClickDimensions
I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
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Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Reliability and Availability
ClickDimensions
No answers on this topic
Google
There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
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Performance
ClickDimensions
No answers on this topic
Google
When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
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Support Rating
ClickDimensions
You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
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Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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Online Training
ClickDimensions
No answers on this topic
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Implementation Rating
ClickDimensions
No answers on this topic
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Alternatives Considered
ClickDimensions
Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
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Google
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
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Scalability
ClickDimensions
No answers on this topic
Google
Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
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Return on Investment
ClickDimensions
  • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
  • Lead scoring helps develop more qualified leads.
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Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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