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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognito Forms

    Score8.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    MindSwarms

    N/AN/AMindSwarms is a mobile video ethnography software built primarily to conduct research.

    $50

    per user

    Wufoo

    Score9 out of 10
    N/AWufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.

    $0

    Pricing
    Cognito FormsMindSwarmsWufoo
    Editions & Modules
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    Your Recruits
    $50
    per user
    Our Recruits
    $250
    per user
    API Recruits Beta
    Custom Quote. Contact sales@fabric.is
    per user
    Free
    $0
    Starter
    $14.08
    per month
    Professional
    $29.08
    per month
    Advanced
    $74.08
    per month
    Ultimate
    $183.25
    per month
    Offerings
    Pricing Offerings
    Cognito FormsMindSwarmsWufoo
    Free Trial
    NoNoNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Cognito FormsMindSwarmsWufoo
    Considered Multiple Products
    Cognito Forms
    No answer on this topic
    MindSwarms
    No answer on this topic
    SurveyMonkey, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    No answers on this topic
    Features
    Cognito FormsMindSwarmsWufoo
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Cognito Forms and MindSwarms and Wufoo
    Feature
    Cognito Forms
    8.3
    4 Ratings
    3% above category average
    MindSwarms
    -
    Ratings
    Wufoo
    7.5
    34 Ratings
    7% below category average
    Survey templates8.54 Ratings00 Ratings8.028 Ratings
    Themes7.04 Ratings00 Ratings4.531 Ratings
    Custom logo/branding9.54 Ratings00 Ratings10.033 Ratings
    Survey Content
    Comparison of Survey Content features of Cognito Forms and MindSwarms and Wufoo
    Feature
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    MindSwarms
    -
    Ratings
    Wufoo
    7.7
    32 Ratings
    10% below category average
    Changes to live survey8.53 Ratings00 Ratings7.527 Ratings
    Question design help8.54 Ratings00 Ratings7.028 Ratings
    Multiple question types9.04 Ratings00 Ratings8.532 Ratings
    Survey Logic
    Comparison of Survey Logic features of Cognito Forms and MindSwarms and Wufoo
    Feature
    Cognito Forms
    9.5
    4 Ratings
    13% above category average
    MindSwarms
    -
    Ratings
    Wufoo
    8.0
    30 Ratings
    4% below category average
    Survey logic flexibility9.54 Ratings00 Ratings8.030 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Cognito Forms and MindSwarms and Wufoo
    Feature
    Cognito Forms
    9.5
    4 Ratings
    16% above category average
    MindSwarms
    -
    Ratings
    Wufoo
    8.9
    34 Ratings
    9% above category average
    Response tracking9.03 Ratings00 Ratings9.030 Ratings
    Data export9.54 Ratings00 Ratings9.532 Ratings
    Standard reports10.04 Ratings00 Ratings9.027 Ratings
    Custom reports9.54 Ratings00 Ratings9.022 Ratings
    Analytics9.54 Ratings00 Ratings8.026 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Cognito Forms and MindSwarms and Wufoo
    Feature
    Cognito Forms
    9.8
    4 Ratings
    13% above category average
    MindSwarms
    -
    Ratings
    Wufoo
    8.0
    27 Ratings
    8% below category average
    Access controls9.54 Ratings00 Ratings8.027 Ratings
    Compliance10.04 Ratings00 Ratings8.023 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Cognito Forms and MindSwarms and Wufoo
    Feature
    Cognito Forms
    9.3
    3 Ratings
    14% above category average
    MindSwarms
    -
    Ratings
    Wufoo
    7.5
    18 Ratings
    7% below category average
    Vendor-offered crowdsourcing9.53 Ratings00 Ratings7.07 Ratings
    Respondent restrictions9.03 Ratings00 Ratings8.018 Ratings
    Best Alternatives
    Cognito FormsMindSwarmsWufoo
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Cognito FormsMindSwarmsWufoo
    Likelihood to Recommend
    9.5
    (6 ratings)
    -
    (0 ratings)
    8.2
    (65 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (32 ratings)
    Usability
    8.5
    (5 ratings)
    -
    (0 ratings)
    8.0
    (8 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.5
    (3 ratings)
    -
    (0 ratings)
    10.0
    (5 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Cognito FormsMindSwarmsWufoo
    Likelihood to Recommend
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
    Read full review
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    Wufoo is well suited when someone needs to gather data from visitors. It's not so well suited when you need to have people send files over 25MB in size. That's the limit and it's pretty low. We use it for resumes and MS Word files, so the size is okay for us, but might not be the case for other needs.
    Incentivized
    Read full review
    Pros
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
    Read full review
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    • Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
    • Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
    • Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.
    Incentivized
    Read full review
    Cons
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
    Read full review
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    • I think the monthly submissions should increase. As of now, you get 100 submissions per month. That's not a whole lot.
    • I would like it if the Submissions that are emailed out would come in HTML format instead of text format. Sometimes it can be a little confusing.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognito Forms
    No answers on this topic
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
    Read full review
    Usability
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
    Read full review
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    Wufoo's usability from the user to the client is simple. The forms are simple to construct and they are easy for our clients to fill out. I have yet to really hit something that is difficult to do and even when I do get a little stumped their excellent support team helps me through it.
    Read full review
    Reliability and Availability
    Cognito Forms
    No answers on this topic
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    From all the time I've been using it (around 10 years) I've never seen an outage or application error.
    Incentivized
    Read full review
    Performance
    Cognito Forms
    No answers on this topic
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
    Read full review
    Support Rating
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
    Read full review
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    I will be completely honest - I have never needed to contact any specific support for Wufoo. This is because we've never had any problems with Wufoo that I'm aware of! It has proved to be a reliable and easy to use product, and therefore, we have not needed to reach out for any kind of support or assistance. I suppose this would speak to the exceptional quality of the product!
    Incentivized
    Read full review
    Online Training
    Cognito Forms
    No answers on this topic
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    Good imbedded videos that visually demonstrate how to create an element within the form.
    Read full review
    Implementation Rating
    Cognito Forms
    No answers on this topic
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
    Read full review
    Alternatives Considered
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
    Read full review
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use Wufoo because of the data management and ease of building forms.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Cognito Forms
    No answers on this topic
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    I didn't help purchase this product.
    Incentivized
    Read full review
    Scalability
    Cognito Forms
    No answers on this topic
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    I think it can be integrated with different software but not sure about its scalability.
    Incentivized
    Read full review
    Return on Investment
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
    Read full review
    MindSwarms
    No answers on this topic
    SurveyMonkey, Inc
    • Wufoo has had a positive impact on our marketing department by allowing us to create and deploy forms on our websites and landing pages with significantly increased efficiency and speed.
    • Wufoo has also had a huge impact in reducing our reliance on IT support to build and deploy forms to our websites.
    • Wufoo has also empowered our marketing team to be able to try and solve our business problems through tons of integrations between Wufoo and other 3rd party systems (such as Salesforce and Zapier).
    Incentivized
    Read full review
    ScreenShots