13 Ratings
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Score 7 out of 100
Top Rated
207 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Comscore Ad Metrix

Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
Anonymous | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
Steve Gandola | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.3
Ideation
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.5
Content collaboration
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.0

Content Publishing

Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.5
Content hub
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.5
Forms / Gated content
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.7
Embedded CTAs
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
8.4
Content distribution
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.2
Content promotion
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
8.2
Content automation
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
6.1

Content Reporting & Analytics

Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
6.9
Audience profiling and targeting
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
6.9
Closed-loop tracking and reporting
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.1
Content performance analytics
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.0
Campaign optimization dashboard
Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
6.4

Pros

Comscore Ad Metrix

  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
Anonymous | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • The Ion support team - both during implementation and as we've been building experiences - has been exemplary. They are always available, engaged and enthusiastic.
  • One aspect of the platform that we've loved from the beginning is the customized design template that is built into the platform. Our in-house designer particularly loves this feature as it saves her hours of time when it comes to designing individual assets. She can go in and add polish and style without having to start from scratch every time.
  • The metrics are also incredible. You can really examine and analyze them from several different angles. Automation, Content and our business lines each view the metrics from a different perspective so this has been an especially helpful feature.
Taylor Bornstein | TrustRadius Reviewer

Cons

Comscore Ad Metrix

  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting
Joseph Alleruzzo | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
  • The editing tool can sometimes be wonky, zooming instead of opening an edit box.
  • Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
Aubyn Scolnick | TrustRadius Reviewer

Likelihood to Renew

Comscore Ad Metrix

No score
No answers yet
No answers on this topic

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 7.1
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Usability

Comscore Ad Metrix

No score
No answers yet
No answers on this topic

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Support Rating

Comscore Ad Metrix

Comscore Ad Metrix 8.0
Based on 1 answer
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Joseph Alleruzzo | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 10.0
Based on 36 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

Implementation Rating

Comscore Ad Metrix

No score
No answers yet
No answers on this topic

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 10.0
Based on 12 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Alternatives Considered

Comscore Ad Metrix

They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
Anonymous | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we built during that demo time (15 days) was well-received internally, pushing things forward toward purchase
Jesse Bond | TrustRadius Reviewer

Scalability

Comscore Ad Metrix

No score
No answers yet
No answers on this topic

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 8.0
Based on 1 answer
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Return on Investment

Comscore Ad Metrix

  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
Anonymous | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • I believe this has been a positive ROI for our company - one of our clients pays the subscription and we can use it for multiple clients
  • We've diversified our offerings to clients and have an extra component that separates us from competition
  • We as a team have become more digital savvy
Rachel McIntyre | TrustRadius Reviewer

Screenshots

Pricing Details

Comscore Ad Metrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Comscore Ad Metrix Editions & Modules

Additional Pricing Details

ion, by Rock Content (formerly from ScribbleLive)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500*

* per customer

ion, by Rock Content (formerly from ScribbleLive) Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Rating Summary

Likelihood to Recommend

Comscore Ad Metrix
7.3
ion, by Rock Content (formerly from ScribbleLive)
7.6

Likelihood to Renew

Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.1

Usability

Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
7.4

Support Rating

Comscore Ad Metrix
8.0
ion, by Rock Content (formerly from ScribbleLive)
10.0

Online Training

Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
8.0

Implementation Rating

Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
10.0

Scalability

Comscore Ad Metrix
ion, by Rock Content (formerly from ScribbleLive)
8.0

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