Constant Contact Lead Gen & CRM vs. Parse.ly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact Lead Gen & CRM
Score 8.6 out of 10
Small Businesses (1-50 employees)
Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS. Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to…
$449
per month
Parse.ly
Score 8.0 out of 10
N/A
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
$499
per month
Pricing
Constant Contact Lead Gen & CRMParse.ly
Editions & Modules
Lite
$12
per month
Standard
$35
per month
Premium
$80
per month
Lead Gen & CRM
Starting at $449
per month
No answers on this topic
Offerings
Pricing Offerings
Constant Contact Lead Gen & CRMParse.ly
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredRequired
Additional DetailsAbove pricing based on 5000 contacts.
More Pricing Information
Community Pulse
Constant Contact Lead Gen & CRMParse.ly
Top Pros
Top Cons
Features
Constant Contact Lead Gen & CRMParse.ly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.5
508 Ratings
3% below category average
Parse.ly
-
Ratings
WYSIWYG email editor7.7468 Ratings00 Ratings
Dynamic content7.3452 Ratings00 Ratings
Ability to test dynamic content6.8433 Ratings00 Ratings
Landing pages6.4440 Ratings00 Ratings
A/B testing7.5395 Ratings00 Ratings
Mobile optimization5.1426 Ratings00 Ratings
Email deliverability reporting8.7496 Ratings00 Ratings
List management9.1498 Ratings00 Ratings
Triggered drip sequences9.2473 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.8
497 Ratings
11% above category average
Parse.ly
-
Ratings
Lead nurturing automation9.4484 Ratings00 Ratings
Lead scoring and grading8.5490 Ratings00 Ratings
Data quality management8.3466 Ratings00 Ratings
Automated sales alerts and tasks8.9462 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact Lead Gen & CRM
7.7
400 Ratings
1% above category average
Parse.ly
-
Ratings
Calendaring8.1338 Ratings00 Ratings
Event/webinar marketing7.3318 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.3
377 Ratings
4% below category average
Parse.ly
-
Ratings
Social sharing and campaigns7.1316 Ratings00 Ratings
Social profile integration7.5362 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
8.3
494 Ratings
11% above category average
Parse.ly
-
Ratings
Dashboards8.1486 Ratings00 Ratings
Standard reports8.1486 Ratings00 Ratings
Custom reports8.5447 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact Lead Gen & CRM
7.7
466 Ratings
1% above category average
Parse.ly
-
Ratings
API7.6364 Ratings00 Ratings
Role-based workflow & approvals7.9403 Ratings00 Ratings
Customizability8.6439 Ratings00 Ratings
Integration with Salesforce.com7.9217 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.098 Ratings00 Ratings
Integration with SugarCRM7.091 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
-
Ratings
Parse.ly
7.5
7 Ratings
7% below category average
Lead Conversion Tracking00 Ratings6.23 Ratings
Bounce Rate Measurement00 Ratings5.65 Ratings
Device and Browser Reporting00 Ratings8.36 Ratings
Pageview Tracking00 Ratings8.16 Ratings
Event Tracking00 Ratings7.55 Ratings
Reporting in real-time00 Ratings8.66 Ratings
Referral Source Tracking00 Ratings7.66 Ratings
Customizable Dashboards00 Ratings7.76 Ratings
Best Alternatives
Constant Contact Lead Gen & CRMParse.ly
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Serpstat
Serpstat
Score 9.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Matomo Analytics
Matomo Analytics
Score 9.4 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Matomo Analytics
Matomo Analytics
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant Contact Lead Gen & CRMParse.ly
Likelihood to Recommend
8.8
(522 ratings)
7.9
(82 ratings)
Likelihood to Renew
8.1
(32 ratings)
8.7
(32 ratings)
Usability
6.7
(70 ratings)
7.8
(35 ratings)
Availability
7.8
(2 ratings)
-
(0 ratings)
Performance
3.2
(2 ratings)
-
(0 ratings)
Support Rating
8.8
(71 ratings)
7.8
(35 ratings)
Online Training
4.5
(2 ratings)
-
(0 ratings)
Implementation Rating
6.5
(10 ratings)
-
(0 ratings)
Configurability
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
4.5
(2 ratings)
-
(0 ratings)
Product Scalability
2.9
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
Constant Contact Lead Gen & CRMParse.ly
Likelihood to Recommend
Constant Contact
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
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Parse.ly
Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
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Pros
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
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Parse.ly
  • Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through.
  • Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at.
  • Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers.
Read full review
Cons
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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Parse.ly
  • A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site.
  • The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical.
  • Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly.
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Likelihood to Renew
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
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Parse.ly
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
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Usability
Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Parse.ly
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
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Support Rating
Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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Parse.ly
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
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Implementation Rating
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Parse.ly
No answers on this topic
Alternatives Considered
Constant Contact
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
Read full review
Parse.ly
Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
Read full review
Return on Investment
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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Parse.ly
  • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
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ScreenShots

Constant Contact Lead Gen & CRM Screenshots

Screenshot of Get a multi-channel campaign in just a few clicks with the Campaign Builder. Make a few selections and AI does the campaign building for you.Screenshot of Use the power of the AI Content Generator to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Integrate with powerful tools to grow more using Constant Contact.

Parse.ly Screenshots

Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.