TrustRadius: an HG Insights company

Constant Contact vs. emfluence Marketing Platform vs. Postal

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact

    Score8 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Postal

    Score8.5 out of 10
    N/AFounded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
    Pricing
    Constant Contactemfluence Marketing PlatformPostal
    Editions & Modules
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Constant Contactemfluence Marketing PlatformPostal
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup fee$3,100 one-time fee per installationNo setup fee
    Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.The emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.—
    More Pricing Information
    Community Pulse
    Constant Contactemfluence Marketing PlatformPostal
    Considered Multiple Products
    Constant Contact
    No answer on this topic
    emfluence Digital Marketing
    Chose emfluence Marketing Platform
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies …
    Incentivized
    Postal
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    61 Answers
    No answers on this topic
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    61 Answers
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    85%
    Happy with the feature set
    61 Answers
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    42 Answers
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    46 Answers
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    Features
    Constant Contactemfluence Marketing PlatformPostal
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact and emfluence Marketing Platform and Postal
    Feature
    Constant Contact
    9.0
    120 Ratings
    11% above category average
    emfluence Marketing Platform
    8.4
    6 Ratings
    8% above category average
    Postal
    -
    Ratings
    WYSIWYG email editor9.7102 Ratings9.16 Ratings00 Ratings
    Dynamic content9.8104 Ratings8.66 Ratings00 Ratings
    Ability to test dynamic content8.582 Ratings8.26 Ratings00 Ratings
    Landing pages9.378 Ratings8.24 Ratings00 Ratings
    A/B testing8.473 Ratings8.25 Ratings00 Ratings
    Mobile optimization8.686 Ratings7.75 Ratings00 Ratings
    Email deliverability reporting9.9116 Ratings9.16 Ratings00 Ratings
    List management9.4118 Ratings8.26 Ratings00 Ratings
    Triggered drip sequences8.062 Ratings8.24 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact and emfluence Marketing Platform and Postal
    Feature
    Constant Contact
    8.6
    117 Ratings
    12% above category average
    emfluence Marketing Platform
    6.7
    6 Ratings
    11% below category average
    Postal
    -
    Ratings
    Dashboards8.488 Ratings9.16 Ratings00 Ratings
    Standard reports9.8115 Ratings7.26 Ratings00 Ratings
    Custom reports7.558 Ratings3.76 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Constant Contact and emfluence Marketing Platform and Postal
    Feature
    Constant Contact
    8.4
    69 Ratings
    3% above category average
    emfluence Marketing Platform
    -
    Ratings
    Postal
    -
    Ratings
    URL Validation8.231 Ratings00 Ratings00 Ratings
    Link Tracking7.934 Ratings00 Ratings00 Ratings
    Image Validation8.932 Ratings00 Ratings00 Ratings
    Inbox Display8.635 Ratings00 Ratings00 Ratings
    Email Accessibility Tools7.928 Ratings00 Ratings00 Ratings
    Spelling and Grammar Check9.856 Ratings00 Ratings00 Ratings
    Spam Testing6.026 Ratings00 Ratings00 Ratings
    Email Previews9.968 Ratings00 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Constant Contact and emfluence Marketing Platform and Postal
    Feature
    Constant Contact
    -
    Ratings
    emfluence Marketing Platform
    8.1
    5 Ratings
    2% above category average
    Postal
    -
    Ratings
    Lead nurturing automation00 Ratings9.15 Ratings00 Ratings
    Lead scoring and grading00 Ratings7.74 Ratings00 Ratings
    Data quality management00 Ratings8.24 Ratings00 Ratings
    Automated sales alerts and tasks00 Ratings7.33 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Constant Contact and emfluence Marketing Platform and Postal
    Feature
    Constant Contact
    -
    Ratings
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Postal
    -
    Ratings
    Calendaring00 Ratings8.23 Ratings00 Ratings
    Event/webinar marketing00 Ratings8.63 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Constant Contact and emfluence Marketing Platform and Postal
    Feature
    Constant Contact
    -
    Ratings
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Postal
    -
    Ratings
    Social sharing and campaigns00 Ratings8.23 Ratings00 Ratings
    Social profile integration00 Ratings8.63 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Constant Contact and emfluence Marketing Platform and Postal
    Feature
    Constant Contact
    -
    Ratings
    emfluence Marketing Platform
    8.2
    5 Ratings
    7% above category average
    Postal
    -
    Ratings
    API00 Ratings8.63 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings8.63 Ratings00 Ratings
    Customizability00 Ratings8.25 Ratings00 Ratings
    Integration with Salesforce.com00 Ratings7.22 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.22 Ratings00 Ratings
    Best Alternatives
    Constant Contactemfluence Marketing PlatformPostal
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Constant Contactemfluence Marketing PlatformPostal
    Likelihood to Recommend
    9.8
    (135 ratings)
    9.1
    (6 ratings)
    1.1
    (7 ratings)
    Likelihood to Renew
    9.9
    (23 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    10.0
    (12 ratings)
    -
    (0 ratings)
    6.5
    (2 ratings)
    Availability
    9.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (9 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (5 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    Constant Contactemfluence Marketing PlatformPostal
    Likelihood to Recommend
    Constant Contact
    Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
    Incentivized
    Read full review
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Postal
    If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
    Incentivized
    Read full review
    Pros
    Constant Contact
    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Postal
    • Integrates with sales engagement, marketing automation, and CRM platforms
    • Provides tracking and reporting on spending and channel effectiveness
    • Offers an extensive marketplace of various items for any budget
    • Comes with unlimited seats and sends
    Read full review
    Cons
    Constant Contact
    • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
    • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
    Incentivized
    Read full review
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Postal
    • Navigation -Took time to find custom hyper links.
    • Finding items - Can be hard to find where items are on platform.
    • Layout could be better.
    Incentivized
    Read full review
    Likelihood to Renew
    Constant Contact
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review
    emfluence Digital Marketing
    No answers on this topic
    Postal
    We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
    Read full review
    Usability
    Constant Contact
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review
    emfluence Digital Marketing
    No answers on this topic
    Postal
    I love the tool, and my team relies on it heavily. We just completed our quarterly review and were able to track every single dollar spent
    Read full review
    Reliability and Availability
    Constant Contact
    No major problems in sending out the email campaigns and accessing the analytics
    Incentivized
    Read full review
    emfluence Digital Marketing
    No answers on this topic
    Postal
    No answers on this topic
    Performance
    Constant Contact
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review
    emfluence Digital Marketing
    No answers on this topic
    Postal
    No answers on this topic
    Support Rating
    Constant Contact
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review
    emfluence Digital Marketing
    No answers on this topic
    Postal
    No answers on this topic
    Implementation Rating
    Constant Contact
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review
    emfluence Digital Marketing
    No answers on this topic
    Postal
    No answers on this topic
    Alternatives Considered
    Constant Contact
    Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
    Read full review
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Postal
    Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
    Incentivized
    Read full review
    Scalability
    Constant Contact
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Incentivized
    Read full review
    emfluence Digital Marketing
    No answers on this topic
    Postal
    No answers on this topic
    Return on Investment
    Constant Contact
    • I have had nothing but positive impacts from using Constant Contact.
    • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
    • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
    Incentivized
    Read full review
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    Postal
    • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
    • easier to reach out to potential clients
    Incentivized
    Read full review
    ScreenShots

    Constant Contact Screenshots

    Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.