Constant Contact vs. Wildfire Interactive (Discontinued) vs. ReviewTrackers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
ReviewTrackers
Score 9.9 out of 10
Enterprise companies (1,001+ employees)
ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.
$49
Per Month, Per Location
Pricing
Constant ContactWildfire Interactive (Discontinued)ReviewTrackers
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
No answers on this topic
Professional Plan
$49
Per Month, Per Location
Enterprise Plan
$59
Per Month, Per Location
Offerings
Pricing Offerings
Constant ContactWildfire Interactive (Discontinued)ReviewTrackers
Free Trial
YesNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeOptional
Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant ContactWildfire Interactive (Discontinued)ReviewTrackers
Considered Multiple Products
Constant Contact

No answer on this topic

Wildfire Interactive (Discontinued)

No answer on this topic

ReviewTrackers
Chose ReviewTrackers
Haven't used any other products.
Features
Constant ContactWildfire Interactive (Discontinued)ReviewTrackers
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.7
120 Ratings
8% above category average
Wildfire Interactive (Discontinued)
-
Ratings
ReviewTrackers
-
Ratings
WYSIWYG email editor9.1102 Ratings00 Ratings00 Ratings
Dynamic content9.0104 Ratings00 Ratings00 Ratings
Ability to test dynamic content8.582 Ratings00 Ratings00 Ratings
Landing pages8.878 Ratings00 Ratings00 Ratings
A/B testing7.973 Ratings00 Ratings00 Ratings
Mobile optimization8.686 Ratings00 Ratings00 Ratings
Email deliverability reporting9.5116 Ratings00 Ratings00 Ratings
List management8.9118 Ratings00 Ratings00 Ratings
Triggered drip sequences7.862 Ratings00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.4
117 Ratings
9% above category average
Wildfire Interactive (Discontinued)
-
Ratings
ReviewTrackers
-
Ratings
Dashboards8.488 Ratings00 Ratings00 Ratings
Standard reports9.2115 Ratings00 Ratings00 Ratings
Custom reports7.558 Ratings00 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.3
69 Ratings
3% above category average
Wildfire Interactive (Discontinued)
-
Ratings
ReviewTrackers
-
Ratings
URL Validation8.231 Ratings00 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings00 Ratings
Image Validation8.932 Ratings00 Ratings00 Ratings
Inbox Display8.635 Ratings00 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings00 Ratings
Spelling and Grammar Check9.256 Ratings00 Ratings00 Ratings
Spam Testing6.026 Ratings00 Ratings00 Ratings
Email Previews9.768 Ratings00 Ratings00 Ratings
Best Alternatives
Constant ContactWildfire Interactive (Discontinued)ReviewTrackers
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Growave
Growave
Score 9.7 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.8 out of 10
Bazaarvoice
Bazaarvoice
Score 7.9 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Sprout Social
Sprout Social
Score 8.6 out of 10
Bazaarvoice
Bazaarvoice
Score 7.9 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Constant ContactWildfire Interactive (Discontinued)ReviewTrackers
Likelihood to Recommend
9.2
(135 ratings)
2.0
(4 ratings)
10.0
(23 ratings)
Likelihood to Renew
9.9
(23 ratings)
7.9
(3 ratings)
9.1
(1 ratings)
Usability
10.0
(12 ratings)
9.0
(1 ratings)
9.1
(1 ratings)
Availability
9.0
(2 ratings)
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(9 ratings)
9.5
(2 ratings)
9.1
(1 ratings)
Online Training
10.0
(1 ratings)
8.5
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(5 ratings)
8.5
(2 ratings)
9.1
(1 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
Constant ContactWildfire Interactive (Discontinued)ReviewTrackers
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
Read full review
ReviewTrackers
Some key questions would include how many users need to view the reviews, what functionality is given to the various users and how often the reviews need to be delivered. Those were important options for us in choosing this platform. Knowing we could customize the reports for each user was a nice feature.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
Read full review
ReviewTrackers
  • Review Trackers has a great support team! Any questions or concerns I had were answered promptly and handled quickly!
  • Review Trackers makes requesting reviews more professional with their customized templates. They also make it easy to direct patients to whichever particular review sites we'd like them to review on.
  • Review Trackers has made monitoring our online traffic and reviews much easier. The dashboard is very user friendly and easy to navigate.
  • Review Trackers is great with their email notifications. I love getting to work and seeing that a new review has been left!
Read full review
Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
Read full review
ReviewTrackers
  • I wish reviews came in immediately. I know there are technical challenges for doing this, but it would allow my team to respond to customers immediately rather than sometimes having to wait until the next day.
  • I'd like to be able to manage users through locations, meaning I want to open a location in the dashboard and manage users from there rather than managing locations from the user management section. This would make it a little easier to make sure that the right users have been assigned to the right locations.
  • Audits of review site URLs set for my locations should be automated. I have to go in every so often to make sure everything is still accurate. If accurate URLs are not set reviews will not be pulled.
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Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
Read full review
ReviewTrackers
No complaints. For a great price, we get exactly what we need out of it. Templates for review requests, as well as the ability to monitor the requests coming in and what our patients are saying about our services. It also gives the patients easy access to a direct link to review sites.
Read full review
Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Read full review
ReviewTrackers
It was super easy to access the dashboard and view everything that was going on. I also love the review request template ... it's great at the end of the week starting to see reviews come in.
Read full review
Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
Read full review
ReviewTrackers
No answers on this topic
Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
Read full review
ReviewTrackers
No answers on this topic
Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Read full review
Discontinued Products
Phone and email support were always available to us when we needed it.
Read full review
ReviewTrackers
They are always there when I need them, and there has never been an issue with the support team. They are prompt with their responses and always very polite and eager to help me out. I also frequently have them asking me if there is anything additional they can do, which I greatly appreciate
Read full review
Online Training
Constant Contact
No answers on this topic
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Read full review
ReviewTrackers
No answers on this topic
Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review
Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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ReviewTrackers
LOVE REVIEW TRACKERS.
Read full review
Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
Read full review
ReviewTrackers
We did some internet searches for a product like this and we found that review trackers had what we were looking for. I was able to call the day I decided to move forward with the product and arrange for a demo. I signed up the same day and am very satisfied with the outcome.
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Discontinued Products
No answers on this topic
ReviewTrackers
No answers on this topic
Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
Read full review
ReviewTrackers
  • ReviewTrackers has met each expectation we have set with ease. We've been able to maintain a more visible presence in the public review space, showing our past and potential guests we are engaged and take their feedback seriously.
  • We are able to set goals for our properties to try and receive a higher score year over year for specific platforms and this wouldn't be possible without ReviewTrackers ability to have the entirety of each property's historical data.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.

ReviewTrackers Screenshots

Screenshot of Dashboard on a mobile deviceScreenshot of 100+ review sites for greater visibility into business feedback.Screenshot of ReviewTrackers for business reputation management