Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Little Green Light
Score9.5 out of 10
N/A
Little Green Light offers cloud-based donor management software for nonprofits, used to manage donors, track fundraising activities, generate reports, manage events, and create online donation forms. Plans include unlimited users with no contracts, and no set up or cancellation fees.
$45
per month Up to 2,500 constituent records
Pricing
Constant Contact
Little Green Light
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
Tier 1
$45.00
per month Up to 2,500 constituent records
Tier 2
$60.00
per month Up to 5,000 constituent records
Tier 3
$75.00
per month Up to 10,000 constituent records
Tier 4
$90.00
per month Up to 20,000 constituent records
Tier 5
$105.00
per month Up to 30,000 constituent records
Tier 6
$120.00
per month Up to 40,000 constituent records
Tier 7
$135.00
per month Up to 50,000 constituent records
Offerings
Pricing Offerings
Constant Contact
Little Green Light
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
The SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
Over 50,000 constituent records? Add $15/mo for each additional 10k tier.
Discounts for prepayment: You can prepay for 12 months and get a 10% discount off the monthly price. Discounts also apply to prepayments of 3 months (2.5%) and 6 months (5%).
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When I came on board, we had a mess. We had so many gift types, categories, and campaigns that it was an epic disaster, and there was no way any reports could easily be pulled. With time, patience, and the bulk edit feature, I could clean up the mess and start again with set campaigns, funds, and appeals...We now have a clean slate for all data entered in 2023 and the future. Thank you for bulk edits
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Great support team! I was initially worried because they don't have a contact number, but they reply to support questions really quickly and are always helpful.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I wish it had email formatting rather than integrating with MailChimp, but a small price to pay since it does in fact handle email communications. I've actually found that donors appreciate the "personal" touch versus the more polished, formatted email of MailChimp because they feel like the email went just to them.
Wish it had the ability to email year-end statements as easy as it is to print them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
We have had no issues with LIttle Green Light so I do not see us moving to another software platform at this time. We are all familiar with how to use it and we are a small and mighty team so we don't want to rock the boat too much. LOL
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
LGL support is absolutely unreal. Send a question straight from inside the software and within minutes you will receive a response from someone at the company who will help you. Most of the time, the person responding to my questions is one of the developers or owners of the company. They are kind, patient, and very helpful. The online knowledge base is very comprehensive as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Little Green Light blows these other two CRM's out of the water. {Little Green Light has] ease of use, user-friendly prompts, and more pertinent information is captured. Little Green Light is perfect for my small-sized Non-Profit organization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I have had nothing but positive impacts from using Constant Contact.
The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In two years of using it, we went from $200,000 annually in donor revenue to $500,000. Many factors went into that, but the ease of communications through LGL is definitely one of them.
We went from managing communications with ~200 donors to ~400.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
