What users are saying about
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Top Rated
717 Ratings
17 Ratings

Constant Contact

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Top Rated
717 Ratings
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Score 8.1 out of 100
17 Ratings
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Score 9.9 out of 100

Feature Set Ratings

  • Mad Mimi ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.7

Constant Contact

77%
7.9

Mad Mimi

79%
Mad Mimi ranks higher in 6/9 features

WYSIWYG email editor

7.8
78%
82 Ratings
9.9
99%
8 Ratings

Dynamic content

7.6
76%
82 Ratings
9.9
99%
6 Ratings

Ability to test dynamic content

7.5
75%
81 Ratings
9.9
99%
6 Ratings

Landing pages

7.6
76%
56 Ratings
7.1
71%
5 Ratings

A/B testing

7.4
74%
52 Ratings
10.0
100%
1 Rating

Mobile optimization

8.0
80%
85 Ratings
3.9
39%
7 Ratings

Email deliverability reporting

8.6
86%
135 Ratings
9.8
98%
18 Ratings

List management

8.4
84%
90 Ratings
2.3
23%
9 Ratings

Triggered drip sequences

6.7
67%
47 Ratings
8.1
81%
5 Ratings

Reporting & Analytics

7.8

Constant Contact

78%
8.0

Mad Mimi

80%
Mad Mimi ranks higher in 2/3 features

Dashboards

7.8
78%
87 Ratings
8.0
80%
7 Ratings

Standard reports

8.2
82%
87 Ratings
7.9
79%
8 Ratings

Custom reports

7.5
75%
58 Ratings
8.0
80%
6 Ratings

Pre-Send Testing

8.1

Constant Contact

81%

Mad Mimi

Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features

URL Validation

8.4
84%
31 Ratings
N/A
0 Ratings

Link Tracking

8.0
80%
34 Ratings
N/A
0 Ratings

Image Validation

8.2
82%
31 Ratings
N/A
0 Ratings

Inbox Display

8.0
80%
34 Ratings
N/A
0 Ratings

Email Accessibility Tools

8.0
80%
28 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.8
78%
31 Ratings
N/A
0 Ratings

Spam Testing

7.8
78%
26 Ratings
N/A
0 Ratings

Email Previews

8.6
86%
40 Ratings
N/A
0 Ratings

Attribute Ratings

  • Constant Contact is rated higher in 2 areas: Usability, Support Rating
  • Mad Mimi is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

8.3

Constant Contact

83%
106 Ratings
9.9

Mad Mimi

99%
13 Ratings

Likelihood to Renew

9.0

Constant Contact

90%
21 Ratings
10.0

Mad Mimi

100%
5 Ratings

Usability

10.0

Constant Contact

100%
9 Ratings
9.0

Mad Mimi

90%
2 Ratings

Availability

9.0

Constant Contact

90%
4 Ratings

Mad Mimi

N/A
0 Ratings

Performance

10.0

Constant Contact

100%
4 Ratings

Mad Mimi

N/A
0 Ratings

Support Rating

10.0

Constant Contact

100%
17 Ratings
8.0

Mad Mimi

80%
2 Ratings

Online Training

10.0

Constant Contact

100%
1 Rating

Mad Mimi

N/A
0 Ratings

Implementation Rating

10.0

Constant Contact

100%
9 Ratings

Mad Mimi

N/A
0 Ratings

Product Scalability

10.0

Constant Contact

100%
1 Rating

Mad Mimi

N/A
0 Ratings

Likelihood to Recommend

Constant Contact

Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
Anonymous | TrustRadius Reviewer

Mad Mimi

Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
deba omoluru | TrustRadius Reviewer

Pros

Constant Contact

  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
  • Easy to use for folks who are not tech savvy.
  • Very quick upload speed for contact lists when compared with other email marketing vendors.
  • Easy to customize contact lists.
  • Displays much more consistently across different email clients when compared with other email marketing vendors.
Anonymous | TrustRadius Reviewer

Mad Mimi

  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
Robbin Block | TrustRadius Reviewer

Cons

Constant Contact

  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
Anonymous | TrustRadius Reviewer

Mad Mimi

  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Tyler Hanlon | TrustRadius Reviewer

Pricing Details

Constant Contact

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$9.99 per month

Constant Contact Editions & Modules

Edition
Core$9.991
Plus$45.001
  1. per month
Additional Pricing Details

Mad Mimi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$10 per month

Mad Mimi Editions & Modules

Edition
Basic$10.001
Pro$42.001
Silver$199.001
Gold$1049.001
  1. per month
Additional Pricing Details

Likelihood to Renew

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Mad Mimi

Mad Mimi 10.0
Based on 5 answers
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Ehren Muhammad | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Mad Mimi

Mad Mimi 9.0
Based on 2 answers
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
deba omoluru | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Mad Mimi

No score
No answers yet
No answers on this topic

Performance

Constant Contact

Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Mad Mimi

No score
No answers yet
No answers on this topic

Support Rating

Constant Contact

Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Mad Mimi

Mad Mimi 8.0
Based on 2 answers
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
deba omoluru | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Mad Mimi

No score
No answers yet
No answers on this topic

Alternatives Considered

Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
Anonymous | TrustRadius Reviewer

Mad Mimi

Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
Jackie Bassett | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Mad Mimi

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
Terri Betts | TrustRadius Reviewer

Mad Mimi

  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
Lincoln Stoller, PhD, CHt | TrustRadius Reviewer

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