What users are saying about

Constant Contact vs Mailigen

Constant Contact
Top Rated
723 Ratings
Mailigen
10 Ratings

Constant Contact

Top Rated
723 Ratings
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Score 8.1 out of 100

Based on 723 reviews and ratings

Mailigen

10 Ratings
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Score 7.1 out of 100

Based on 10 reviews and ratings

Feature Set Ratings

  • Constant Contact ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.7

Constant Contact

77%
7.4

Mailigen

74%
Constant Contact ranks higher in 5/9 features
Constant Contact ranks higher in 5/9 features

WYSIWYG email editor

7.8
78%
82 Ratings
8.0
80%
1 Rating

Dynamic content

7.6
76%
82 Ratings
8.0
80%
1 Rating

Ability to test dynamic content

7.5
75%
81 Ratings
7.0
70%
1 Rating

Landing pages

7.6
76%
56 Ratings
N/A
0 Ratings

A/B testing

7.4
74%
52 Ratings
6.0
60%
1 Rating

Mobile optimization

8.0
80%
85 Ratings
8.0
80%
1 Rating

Email deliverability reporting

8.6
86%
135 Ratings
9.0
90%
2 Ratings

List management

8.4
84%
90 Ratings
3.0
30%
1 Rating

Triggered drip sequences

6.7
67%
47 Ratings
10.0
100%
1 Rating

Reporting & Analytics

7.8

Constant Contact

78%
3.0

Mailigen

30%
Constant Contact ranks higher in 3/3 features
Constant Contact ranks higher in 3/3 features

Dashboards

7.8
78%
87 Ratings
3.0
30%
1 Rating

Standard reports

8.2
82%
87 Ratings
4.0
40%
1 Rating

Custom reports

7.5
75%
58 Ratings
2.0
20%
1 Rating

Pre-Send Testing

8.1

Constant Contact

81%

Mailigen

Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features
Constant Contact ranks higher in 8/8 features

URL Validation

8.4
84%
31 Ratings
N/A
0 Ratings

Link Tracking

8.0
80%
34 Ratings
N/A
0 Ratings

Image Validation

8.2
82%
31 Ratings
N/A
0 Ratings

Inbox Display

8.0
80%
34 Ratings
N/A
0 Ratings

Email Accessibility Tools

8.0
80%
28 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.8
78%
31 Ratings
N/A
0 Ratings

Spam Testing

7.8
78%
26 Ratings
N/A
0 Ratings

Email Previews

8.6
86%
40 Ratings
N/A
0 Ratings

Attribute Ratings

  • Constant Contact is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating, Implementation Rating

Likelihood to Recommend

8.4

Constant Contact

84%
106 Ratings
8.0

Mailigen

80%
7 Ratings

Likelihood to Renew

9.0

Constant Contact

90%
21 Ratings
8.6

Mailigen

86%
6 Ratings

Usability

10.0

Constant Contact

100%
9 Ratings
8.2

Mailigen

82%
1 Rating

Availability

9.0

Constant Contact

90%
4 Ratings

Mailigen

N/A
0 Ratings

Performance

10.0

Constant Contact

100%
4 Ratings

Mailigen

N/A
0 Ratings

Support Rating

10.0

Constant Contact

100%
17 Ratings
9.1

Mailigen

91%
2 Ratings

Online Training

10.0

Constant Contact

100%
1 Rating

Mailigen

N/A
0 Ratings

Implementation Rating

10.0

Constant Contact

100%
9 Ratings
7.3

Mailigen

73%
2 Ratings

Product Scalability

10.0

Constant Contact

100%
1 Rating

Mailigen

N/A
0 Ratings

Likelihood to Recommend

Constant Contact

Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Mailigen

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!

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Taylor Patton | TrustRadius Reviewer
Taylor Patton
View all 7 answers on this topic

Pros

Constant Contact

  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
  • Easy to use for folks who are not tech savvy.
  • Very quick upload speed for contact lists when compared with other email marketing vendors.
  • Easy to customize contact lists.
  • Displays much more consistently across different email clients when compared with other email marketing vendors.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Mailigen

  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.

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Howard Rybko | TrustRadius Reviewer
Howard Rybko
View all 7 answers on this topic

Cons

Constant Contact

  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Mailigen

  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.

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Mārtiņš Pakulis | TrustRadius Reviewer
Mārtiņš Pakulis
View all 7 answers on this topic

Pricing Details

Constant Contact

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$9.99 per month

Constant Contact Editions & Modules

Edition
Core$9.991
Plus$45.001
CRM Platform by SharpSpring$449.001
  1. per month
Additional Pricing Details
—

Mailigen

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$10 per month

Mailigen Editions & Modules

Edition
Mailigen$10.001
  1. per month
Additional Pricing Details
—

Likelihood to Renew

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer
Ty Swartz, CPP, USN Ret.
View all 21 answers on this topic

Mailigen

Mailigen 8.6
Based on 6 answers
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.

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Egils Boitmanis | TrustRadius Reviewer
Egils Boitmanis
View all 6 answers on this topic

Usability

Constant Contact

Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Giselle Aguiar | TrustRadius Reviewer
Giselle Aguiar
View all 9 answers on this topic

Mailigen

Mailigen 8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.

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Mārtiņš Pakulis | TrustRadius Reviewer
Mārtiņš Pakulis
View all 1 answers on this topic

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Mailigen

No score
No answers yet
No answers on this topic

Performance

Constant Contact

Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Mailigen

No score
No answers yet
No answers on this topic

Support Rating

Constant Contact

Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Anonymous | TrustRadius Reviewer
Verified User
View all 17 answers on this topic

Mailigen

Mailigen 9.1
Based on 2 answers
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.

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Mārtiņš Pakulis | TrustRadius Reviewer
Mārtiņš Pakulis
View all 2 answers on this topic

Implementation Rating

Constant Contact

Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Anonymous | TrustRadius Reviewer
Verified User
View all 9 answers on this topic

Mailigen

Mailigen 7.3
Based on 2 answers
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.

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Mārtiņš Pakulis | TrustRadius Reviewer
Mārtiņš Pakulis
View all 2 answers on this topic

Alternatives Considered

Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

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Anonymous | TrustRadius Reviewer
Verified User
View all 106 answers on this topic

Mailigen

Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.

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Taylor Patton | TrustRadius Reviewer
Taylor Patton
View all 7 answers on this topic

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Mailigen

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource

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Terri Betts | TrustRadius Reviewer
Terri Betts
View all 106 answers on this topic

Mailigen

  • Better delivery of mail campaigns giving better ROI numbers
  • Better stats so that we can assess what works and what does not.

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Howard Rybko | TrustRadius Reviewer
Howard Rybko
View all 7 answers on this topic

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