Constant Contact vs Mailigen | TrustRadius

What users are saying about

Score 8 out of 10

Based on 587 reviews and ratings

Score 7.1 out of 10

Based on 11 reviews and ratings

Feature Rating Comparison

Constant Contact

Mailigen

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Constant Contact

Mailigen

Dashboards

Standard reports

Custom reports

Constant Contact

Mailigen

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Pros

Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.

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Verified User

Administrator in Other

Higher Education Company, 501-1000 employees

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Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.

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Owner

SyncronyComputer Software, 11-50 employees

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Cons

Maybe make a bit more intuitive
Have it make suggestions for what you could or should do
More storage room for pics, logos, etc. (without additional cost)
While I think it is user friendly in general, I need a bit more guidance with options and possibilities

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Director of Development

Health Care Center for the HomelessHospital & Health Care, 51-200 employees

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Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Likelihood to Renew

Constant Contact 9.0

Based on 20 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

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Mailigen 8.7

Based on 7 answers

We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.

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Egils Boitmanis

CEO (Chief Executive Officer)

Infinitum 8Marketing and Advertising, 11-50 employees

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Usability

Constant Contact 8.9

Based on 8 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Owner, Consultant

AZ Social Media WizInternet, Myself Only

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Mailigen 8.2

Based on 1 answer

Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Reliability and Availability

Constant Contact 9.0

Based on 2 answers

No major problems in sending out the email campaigns and accessing the analytics

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Performance

Constant Contact 10.0

Based on 2 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Constant Contact 3.0

Based on 8 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

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Mailigen 9.1

Based on 1 answer

Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Implementation Rating

Constant Contact 8.0

Based on 4 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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Mailigen 7.3

Based on 1 answer

With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Alternatives Considered

Marketo does all of the same things but at an enterprise level. Marketo is substantially better than Constant Contact but the price tag is very seriously higher ... by a few zeros. The key components of differentiation would be database management and deliverability. I wouldn't say Marketo's editor is any better or worse than Constant Contact.

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Chief Digital Officer (CDO)

Rooster Strategic SolutionsMarketing and Advertising, 11-50 employees

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We needed more understanding on how our customers act, when they react or stay passive. Also needed to decrease ridiculously slow sending times and the choice to change was no-brainer

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Marketing Director

CrazyDealMarketing and Advertising, 11-50 employees

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Scalability

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

Every month we send out our newsletter, the phone rings and we gain revenue.
For our events, the reminders create signs ups which drive revenue.
Our quarterly ecommerce sales drive store sales and keep us top of mind with our clients.

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Darcy Knapp, MBA

owner

seo web mechanicsMarketing & Advertising, 1-10 employees

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Increased company's annual revenue for 2017
Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.

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Email Marketing Manager

Success Continuing Education, Inc.E-Learning, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Constant Contact Editions & Modules

Edition

Email	$20.00¹
Email Plus	$45.00¹
Pro	$195.00¹

Per Month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Mailigen Editions & Modules

Edition

Mailigen	$10.00¹

Per Month

Additional Pricing Details

—

Rating Summary

Constant Contact

Mailigen

Constant Contact

Mailigen

Constant Contact

Mailigen

Constant Contact

Mailigen

Constant Contact

Mailigen

Constant Contact

Mailigen

Constant Contact

Mailigen

Constant Contact

Mailigen

Constant Contact

Mailigen

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