What users are saying about
Top Rated
722 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 722 reviews and ratings
Top Rated
486 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 486 reviews and ratings
Feature Set Ratings
- Constant Contact ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.7
Constant Contact
77%

6.9
Salesforce Marketing Cloud Email Studio
69%
Constant Contact ranks higher in 7/9 features
Constant Contact ranks higher in 7/9 features
WYSIWYG email editor

7.8
78%
82 Ratings

7.0
70%
2 Ratings
Dynamic content

7.6
76%
82 Ratings

8.1
81%
44 Ratings
Ability to test dynamic content

7.5
75%
81 Ratings

5.3
53%
2 Ratings
Landing pages

7.6
76%
56 Ratings

4.1
41%
2 Ratings
A/B testing

7.4
74%
52 Ratings

8.0
80%
44 Ratings
Mobile optimization

8.0
80%
85 Ratings

7.3
73%
2 Ratings
Email deliverability reporting

8.6
86%
135 Ratings

8.0
80%
6 Ratings
List management

8.4
84%
90 Ratings

7.5
75%
3 Ratings
Triggered drip sequences

6.7
67%
47 Ratings

6.7
67%
3 Ratings
Reporting & Analytics

7.8
Constant Contact
78%

4.3
Salesforce Marketing Cloud Email Studio
43%
Constant Contact ranks higher in 3/3 features
Constant Contact ranks higher in 3/3 features
Dashboards

7.8
78%
87 Ratings

5.3
53%
2 Ratings
Standard reports

8.2
82%
87 Ratings

4.9
49%
3 Ratings
Custom reports

7.5
75%
58 Ratings

2.7
27%
2 Ratings
Pre-Send Testing

8.1
Constant Contact
81%

Salesforce Marketing Cloud Email Studio
Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features
Constant Contact ranks higher in 8/8 features
URL Validation

8.4
84%
31 Ratings

N/A
0 Ratings
Link Tracking

8.0
80%
34 Ratings

N/A
0 Ratings
Image Validation

8.2
82%
31 Ratings

N/A
0 Ratings
Inbox Display

8.0
80%
34 Ratings

N/A
0 Ratings
Email Accessibility Tools

8.0
80%
28 Ratings

N/A
0 Ratings
Spelling and Grammar Check

7.8
78%
31 Ratings

N/A
0 Ratings
Spam Testing

7.8
78%
26 Ratings

N/A
0 Ratings
Email Previews

8.6
86%
40 Ratings

N/A
0 Ratings
Attribute Ratings
- Constant Contact is rated higher in 7 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, Implementation Rating, Product Scalability
- Constant Contact and Salesforce Marketing Cloud Email Studio are tied in 1 area: Availability
Likelihood to Recommend

8.4
Constant Contact
84%
106 Ratings

7.2
Salesforce Marketing Cloud Email Studio
72%
67 Ratings
Likelihood to Renew

9.0
Constant Contact
90%
21 Ratings

8.9
Salesforce Marketing Cloud Email Studio
89%
18 Ratings
Usability

10.0
Constant Contact
100%
9 Ratings

7.8
Salesforce Marketing Cloud Email Studio
78%
2 Ratings
Availability

9.0
Constant Contact
90%
4 Ratings

9.0
Salesforce Marketing Cloud Email Studio
90%
2 Ratings
Performance

10.0
Constant Contact
100%
4 Ratings

2.0
Salesforce Marketing Cloud Email Studio
20%
4 Ratings
Support Rating

10.0
Constant Contact
100%
17 Ratings

1.0
Salesforce Marketing Cloud Email Studio
10%
10 Ratings
Online Training

10.0
Constant Contact
100%
1 Rating

Salesforce Marketing Cloud Email Studio
N/A
0 Ratings
Implementation Rating

10.0
Constant Contact
100%
9 Ratings

7.9
Salesforce Marketing Cloud Email Studio
79%
4 Ratings
Product Scalability

10.0
Constant Contact
100%
1 Rating

9.0
Salesforce Marketing Cloud Email Studio
90%
1 Rating
Likelihood to Recommend
Constant Contact
Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

Verified User
Employee in Marketing
Oil & Energy Company, 51-200 employeesSalesforce Marketing Cloud Email Studio
It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.

Verified User
Contributor in Marketing
Warehousing Company, 1001-5000 employeesPros
Constant Contact
- You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
- Easy to use for folks who are not tech savvy.
- Very quick upload speed for contact lists when compared with other email marketing vendors.
- Easy to customize contact lists.
- Displays much more consistently across different email clients when compared with other email marketing vendors.

Verified User
Analyst in Marketing
Insurance Company, 501-1000 employeesSalesforce Marketing Cloud Email Studio
- Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
- Manages newsletter subscriptions and allows us to deploy on specific dates/times.
- Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Client Services Manager
SourceMediaPublishing, 501-1000 employees
Cons
Constant Contact
- The interface is definitely a bit difficult to use and it takes some getting used to.
- More customization and exporting of html would be awesome.
- They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employeesSalesforce Marketing Cloud Email Studio
- Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
- SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Technical Project Manager
Speedo International LtdTextiles, 51-200 employees
Pricing Details
Constant Contact
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9.99 per month
Constant Contact Editions & Modules
Edition
Core | $9.991 |
---|---|
Plus | $45.001 |
CRM Platform by SharpSpring | $449.001 |
- per month
Additional Pricing Details
—Salesforce Marketing Cloud Email Studio
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Salesforce Marketing Cloud Email Studio Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Constant Contact
Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Multimedia Communications Supervisor
Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
International Product Development Manager
CareerBuilder.comInternet, 1001-5000 employees
Usability
Constant Contact
Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Owner, Consultant
AZ Social Media WizInternet, Myself Only
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Reliability and Availability
Constant Contact
Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesSalesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Performance
Constant Contact
Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

Verified User
Employee in Marketing
Retail Company, 51-200 employeesSalesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.

Verified User
Program Manager in Marketing
Events Services Company, 10,001+ employeesSupport Rating
Constant Contact
Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Verified User
Administrative Assistant in Marketing
Real Estate Company, 51-200 employeesSalesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Digital Marketing Lead & SalesForce Marketing Cloud Administrator
TELUSTelecommunications, 10,001+ employees
Implementation Rating
Constant Contact
Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Verified User
Employee in Marketing
Retail Company, 51-200 employeesSalesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

Verified User
Contributor in Other
Religious Institutions Company, 10,001+ employeesSalesforce Marketing Cloud Email Studio
I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Lead Technical Developer
WebMDHealth, Wellness and Fitness, 1001-5000 employees
Scalability
Constant Contact
Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesSalesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Return on Investment
Constant Contact
- Good email marketing option that we need to expand on
- We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
- Very affordable and we plan in keeping it as a resource
Director of Development
Health Care Center for the HomelessHospital & Health Care, 51-200 employees
Salesforce Marketing Cloud Email Studio
- Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
- Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
- Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Email Marketing Specialist
AnsiraMarketing and Advertising, 201-500 employees