Top Rated
722 Ratings
Top Rated
722 Ratings
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Score 8.1 out of 100
Top Rated
486 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • Constant Contact ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.7

Constant Contact

77%
6.9

Salesforce Marketing Cloud Email Studio

69%
Constant Contact ranks higher in 7/9 features

WYSIWYG email editor

7.8
78%
82 Ratings
7.0
70%
2 Ratings

Dynamic content

7.6
76%
82 Ratings
8.1
81%
44 Ratings

Ability to test dynamic content

7.5
75%
81 Ratings
5.3
53%
2 Ratings

Landing pages

7.6
76%
56 Ratings
4.1
41%
2 Ratings

A/B testing

7.4
74%
52 Ratings
8.0
80%
44 Ratings

Mobile optimization

8.0
80%
85 Ratings
7.3
73%
2 Ratings

Email deliverability reporting

8.6
86%
135 Ratings
8.0
80%
6 Ratings

List management

8.4
84%
90 Ratings
7.5
75%
3 Ratings

Triggered drip sequences

6.7
67%
47 Ratings
6.7
67%
3 Ratings

Reporting & Analytics

7.8

Constant Contact

78%
4.3

Salesforce Marketing Cloud Email Studio

43%
Constant Contact ranks higher in 3/3 features

Dashboards

7.8
78%
87 Ratings
5.3
53%
2 Ratings

Standard reports

8.2
82%
87 Ratings
4.9
49%
3 Ratings

Custom reports

7.5
75%
58 Ratings
2.7
27%
2 Ratings

Pre-Send Testing

8.1

Constant Contact

81%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features

URL Validation

8.4
84%
31 Ratings
N/A
0 Ratings

Link Tracking

8.0
80%
34 Ratings
N/A
0 Ratings

Image Validation

8.2
82%
31 Ratings
N/A
0 Ratings

Inbox Display

8.0
80%
34 Ratings
N/A
0 Ratings

Email Accessibility Tools

8.0
80%
28 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.8
78%
31 Ratings
N/A
0 Ratings

Spam Testing

7.8
78%
26 Ratings
N/A
0 Ratings

Email Previews

8.6
86%
40 Ratings
N/A
0 Ratings

Attribute Ratings

  • Constant Contact is rated higher in 7 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, Implementation Rating, Product Scalability
  • Constant Contact and Salesforce Marketing Cloud Email Studio are tied in 1 area: Availability

Likelihood to Recommend

8.4

Constant Contact

84%
106 Ratings
7.2

Salesforce Marketing Cloud Email Studio

72%
67 Ratings

Likelihood to Renew

9.0

Constant Contact

90%
21 Ratings
8.9

Salesforce Marketing Cloud Email Studio

89%
18 Ratings

Usability

10.0

Constant Contact

100%
9 Ratings
7.8

Salesforce Marketing Cloud Email Studio

78%
2 Ratings

Availability

9.0

Constant Contact

90%
4 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
2 Ratings

Performance

10.0

Constant Contact

100%
4 Ratings
2.0

Salesforce Marketing Cloud Email Studio

20%
4 Ratings

Support Rating

10.0

Constant Contact

100%
17 Ratings
1.0

Salesforce Marketing Cloud Email Studio

10%
10 Ratings

Online Training

10.0

Constant Contact

100%
1 Rating

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Implementation Rating

10.0

Constant Contact

100%
9 Ratings
7.9

Salesforce Marketing Cloud Email Studio

79%
4 Ratings

Product Scalability

10.0

Constant Contact

100%
1 Rating
9.0

Salesforce Marketing Cloud Email Studio

90%
1 Rating

Likelihood to Recommend

Constant Contact

Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Pros

Constant Contact

  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
  • Easy to use for folks who are not tech savvy.
  • Very quick upload speed for contact lists when compared with other email marketing vendors.
  • Easy to customize contact lists.
  • Displays much more consistently across different email clients when compared with other email marketing vendors.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Constant Contact

  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Pricing Details

Constant Contact

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$9.99 per month

Constant Contact Editions & Modules

Edition
Core$9.991
Plus$45.001
CRM Platform by SharpSpring$449.001
  1. per month
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Salesforce Marketing Cloud Email Studio Editions & Modules

Additional Pricing Details

Likelihood to Renew

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Constant Contact

Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

Support Rating

Constant Contact

Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
Terri Betts | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

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