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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact

    Score8 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Pricing
    Constant ContactShopify
    Editions & Modules
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Offerings
    Pricing Offerings
    Constant ContactShopify
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.A 25% discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    Constant ContactShopify
    Considered Both Products
    Constant Contact
    Chose Constant Contact
    In my view, If I were made aware of Constant Contact's lack of performance, I would have never created an account. I would rather use Wix, or even just social media! It would be more effective, user-friendly, and less costly or stressful, I believe.
    Incentivized
    Chose Constant Contact
    I find Constant Contact to be easier to use. Sometimes it's hard to find what I want in Mailchimp.
    Incentivized
    Chose Constant Contact
    I've used Mailchimp and YMLP, and Constant Contact handily beats them - with the exception that CC's WordPress integration is lacking when compared to Mailchimp. The plugin is buggy and not as well maintained as the competition.
    Incentivized
    Shopify
    Chose Shopify
    Shopify is the top of the list compared to the others I have used on the basis of simple usability and ability to work for almost anyone.
    I will say that each of the others have individual features which beat Shopify. As I mentioned you can purchase applications to get these …
    Incentivized
    Key User Insights
    Would buy again
    85%
    Would buy again
    61 Answers
    98%
    Would buy again
    80 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    61 Answers
    97%
    Delivers good value for the price
    77 Answers
    Happy with the feature set
    85%
    Happy with the feature set
    61 Answers
    93%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    42 Answers
    93%
    Lived up to sales and marketing promises
    68 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    46 Answers
    95%
    Implementation went as expected
    69 Answers
    Features
    Constant ContactShopify
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact and Shopify
    Feature
    Constant Contact
    9.0
    120 Ratings
    12% above category average
    Shopify
    -
    Ratings
    WYSIWYG email editor9.7102 Ratings00 Ratings
    Dynamic content9.7104 Ratings00 Ratings
    Ability to test dynamic content8.582 Ratings00 Ratings
    Landing pages9.378 Ratings00 Ratings
    A/B testing8.473 Ratings00 Ratings
    Mobile optimization8.686 Ratings00 Ratings
    Email deliverability reporting9.9116 Ratings00 Ratings
    List management9.3118 Ratings00 Ratings
    Triggered drip sequences8.062 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact and Shopify
    Feature
    Constant Contact
    8.5
    117 Ratings
    11% above category average
    Shopify
    -
    Ratings
    Dashboards8.488 Ratings00 Ratings
    Standard reports9.8115 Ratings00 Ratings
    Custom reports7.558 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Constant Contact and Shopify
    Feature
    Constant Contact
    8.4
    69 Ratings
    3% above category average
    Shopify
    -
    Ratings
    URL Validation8.231 Ratings00 Ratings
    Link Tracking7.934 Ratings00 Ratings
    Image Validation8.932 Ratings00 Ratings
    Inbox Display8.635 Ratings00 Ratings
    Email Accessibility Tools7.928 Ratings00 Ratings
    Spelling and Grammar Check9.856 Ratings00 Ratings
    Spam Testing6.026 Ratings00 Ratings
    Email Previews9.968 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Constant Contact and Shopify
    Feature
    Constant Contact
    -
    Ratings
    Shopify
    8.4
    149 Ratings
    7% above category average
    Product catalog & listings00 Ratings8.7149 Ratings
    Product management00 Ratings8.2147 Ratings
    Bulk product upload00 Ratings8.3125 Ratings
    Branding00 Ratings8.6146 Ratings
    Mobile storefront00 Ratings9.1142 Ratings
    Product variations00 Ratings7.9139 Ratings
    Website integration00 Ratings8.7140 Ratings
    Visual customization00 Ratings8.7146 Ratings
    CMS00 Ratings7.6118 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Constant Contact and Shopify
    Feature
    Constant Contact
    -
    Ratings
    Shopify
    8.5
    141 Ratings
    10% above category average
    Abandoned cart recovery00 Ratings8.2131 Ratings
    Checkout user experience00 Ratings8.8139 Ratings
    Online Payment System
    Comparison of Online Payment System features of Constant Contact and Shopify
    Feature
    Constant Contact
    -
    Ratings
    Shopify
    9.4
    143 Ratings
    12% above category average
    eCommerce security00 Ratings9.4143 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Constant Contact and Shopify
    Feature
    Constant Contact
    -
    Ratings
    Shopify
    8.3
    146 Ratings
    8% above category average
    Promotions & discounts00 Ratings8.4140 Ratings
    Personalized recommendations00 Ratings8.432 Ratings
    SEO00 Ratings8.1135 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Constant Contact and Shopify
    Feature
    Constant Contact
    -
    Ratings
    Shopify
    8.1
    147 Ratings
    1% above category average
    Multi-site management00 Ratings6.719 Ratings
    Order processing00 Ratings9.0144 Ratings
    Inventory management00 Ratings7.6143 Ratings
    Shipping00 Ratings8.4135 Ratings
    Custom functionality00 Ratings8.7136 Ratings
    Best Alternatives
    Constant ContactShopify
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Shopify Plus
    Score8.9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Constant ContactShopify
    Likelihood to Recommend
    9.8
    (135 ratings)
    8.4
    (162 ratings)
    Likelihood to Renew
    9.9
    (23 ratings)
    10.0
    (16 ratings)
    Usability
    10.0
    (12 ratings)
    8.3
    (16 ratings)
    Availability
    9.0
    (2 ratings)
    10.0
    (2 ratings)
    Performance
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (9 ratings)
    10.0
    (3 ratings)
    Online Training
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    10.0
    (5 ratings)
    10.0
    (2 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Constant ContactShopify
    Likelihood to Recommend
    Constant Contact
    Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
    Incentivized
    Read full review
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    Pros
    Constant Contact
    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
    Read full review
    Cons
    Constant Contact
    • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
    • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
    Incentivized
    Read full review
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
    Read full review
    Likelihood to Renew
    Constant Contact
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
    Read full review
    Usability
    Constant Contact
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
    Read full review
    Reliability and Availability
    Constant Contact
    No major problems in sending out the email campaigns and accessing the analytics
    Incentivized
    Read full review
    Shopify
    Shopify support is always available when you need them.
    Incentivized
    Read full review
    Performance
    Constant Contact
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
    Read full review
    Support Rating
    Constant Contact
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
    Read full review
    Online Training
    Constant Contact
    No answers on this topic
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
    Read full review
    Implementation Rating
    Constant Contact
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
    Read full review
    Alternatives Considered
    Constant Contact
    Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
    Read full review
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
    Read full review
    Scalability
    Constant Contact
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Incentivized
    Read full review
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
    Read full review
    Return on Investment
    Constant Contact
    • I have had nothing but positive impacts from using Constant Contact.
    • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
    • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
    Incentivized
    Read full review
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
    Read full review
    ScreenShots

    Constant Contact Screenshots

    Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.