Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contently
Score 9.9 out of 10
N/A
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A
Craftly.AI
Score 10.0 out of 10
N/A
Craftly.AI is an artificial intelligence copywriting tool that generates original content in seconds. Powered by the technology of machine learning, and trained by experts in SEO, copywriting, and AI, it delivers content that's high quality and sounds human while being completely computer-generated! Craftly.AI will produce content for all needs - web copy, blog posts, articles, social media posts, advertising campaigns, newsletters, conferences and more. The vendor says there is no need for…N/A
Ion Interactive
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A
Pricing
ContentlyCraftly.AIIon Interactive
Editions & Modules
No answers on this topic
No answers on this topic
Managed Services + SaaS
Custom
per year
Offerings
Pricing Offerings
ContentlyCraftly.AIIon Interactive
Free Trial
NoNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup fee$5,500 per customer
Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
More Pricing Information
Community Pulse
ContentlyCraftly.AIIon Interactive
Considered Multiple Products
Contently
Chose Contently
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of …
Chose Contently
They are a much better product and offer more analytics and customizations for us, but they are about twice the price as Taboola is.
Chose Contently
I haven't found a comparable product.
Chose Contently
I'd been aware of the company for several years. We've not used any of their competitors.
Chose Contently
Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week.
Craftly.AI
Chose Craftly.AI
The similarity that these three tools have is the ease with which you can create texts and reports with excellent grammar through the best artificial intelligence technology and with better neurolinguistic programming that helps you create all your content with a natural …
Ion Interactive
Chose Ion Interactive
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases.
Chose Ion Interactive
I wasn't involved with that process.
Chose Ion Interactive
When I chose ion, my alternative was to have developers build what I was envisioning. Just two tools I wanted were going to cost me $50k to build. With ion I was able to create those, plus dozens of other tools.

Early on when I started using ion, another division had just …
Chose Ion Interactive
Incredible customer support is one of the reasons for opting towards ion interactive. They have been very useful and helping in every way possible.
Chose Ion Interactive
SnapApp was a decent platform, but it was a bit limited in what we could do with it and it was challenging from an Eloqua-integration perspective regarding accessing our customers' answers.

One of the things that drew us to Ion versus SnapApp was the advanced metrics and …
Chose Ion Interactive
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training …
Chose Ion Interactive
Compared to Adobe's products, I prefer ion. However, Optimizely is slightly more intuitive to use than ion, but the value comes in big savings over Optimizely's prices.
Chose Ion Interactive
The primary reason is flexibility and customer service!
Chose Ion Interactive
ion is in a different league than other well-known landing page providers. They deal with many large organizations and their landing pages feel more professional than competitors. The key piece in my decision to move forward with them was their customer support and tool …
Chose Ion Interactive
Again, functionality and customer service beat them all.
Chose Ion Interactive
There are obviously other platforms out there that do more or less in different capacities. Platforms like Marketo are more user-friendly in places and have more marketing automation functionality, but fewer features and functionality for landing page creation. Whereas …
Chose Ion Interactive
The ion interactive just offers so many more options for customization. You can make the pages you create truly beautiful. Act-on has worked well for simple, straightforward pages and emails, but it ultimately just cannot accomplish the same results as ion without the use of an …
Chose Ion Interactive
The closest tool I can compare ion to is WordPress. To me, ion is easier to use, with more interactive features.
Chose Ion Interactive
Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we …
Chose Ion Interactive
I prefer ION because of the granularity of visitor data that I have access to and am able to analyze / optimize off of.
Chose Ion Interactive
Both ion and Drupal are essential in our business but they're used in completely different methods. Our Drupal pages are live and searchable on Google. Our landing pages are not indexed because we [like] to pinpoint traffic sources to them. We can turn a traffic source on and …
Chose Ion Interactive
The ion platform is easy to use and quick to create websites. Using ion allows us to not need developer resources to create the websites. It is cost effective. The decision to use ion was made prior to my arrival at the company.
Chose Ion Interactive
ion is a comparable product to Wordpress in some aspects of user experience and versatility. We've integrated elements of ion with Salesforce, which has given certain groups more flexibility in their day-to-day tasks. There are pros and cons when comparing Ion to Drupal, and …
Chose Ion Interactive
There are endless ways to make your content interactive and personalized in Ion Interactive. My organization switched from another content creation tool to Ion and although the learning curve is quite high, we've all been enjoying the experience and execution on Ion more than …
Chose Ion Interactive
I've used squarespace, which is perfect to build my portfolio site. But ion is an ideal place to build templates with strict styleguides for our marketing team to use.
Features
ContentlyCraftly.AIIon Interactive
Content Creation
Comparison of Content Creation features of Product A and Product B
Contently
9.6
Ratings
20% above category average
Craftly.AI
10.0
Ratings
24% above category average
Ion Interactive
7.5
Ratings
4% below category average
Ideation10.00 Ratings10.00 Ratings10.00 Ratings
Approval workflows9.50 Ratings00 Ratings00 Ratings
Content collaboration10.00 Ratings00 Ratings5.00 Ratings
Content calendar8.50 Ratings00 Ratings00 Ratings
Network for content licensing/production10.00 Ratings00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Contently
9.6
Ratings
20% above category average
Craftly.AI
9.7
Ratings
21% above category average
Ion Interactive
8.7
Ratings
10% above category average
Content hub10.00 Ratings00 Ratings10.00 Ratings
Forms / Gated content9.00 Ratings00 Ratings10.00 Ratings
Embedded CTAs10.00 Ratings9.00 Ratings10.00 Ratings
Content distribution9.50 Ratings00 Ratings8.00 Ratings
Content promotion10.00 Ratings10.00 Ratings8.00 Ratings
Content automation9.00 Ratings10.00 Ratings6.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Contently
9.6
Ratings
25% above category average
Craftly.AI
9.0
Ratings
19% above category average
Ion Interactive
8.5
Ratings
13% above category average
Audience profiling and targeting10.00 Ratings9.00 Ratings6.00 Ratings
Closed-loop tracking and reporting9.00 Ratings00 Ratings8.00 Ratings
Content performance analytics10.00 Ratings00 Ratings10.00 Ratings
Campaign optimization dashboard9.00 Ratings00 Ratings10.00 Ratings
Competitive analytics10.00 Ratings00 Ratings00 Ratings
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ContentlyCraftly.AIIon Interactive
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CoSchedule Marketing Suite
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
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CoSchedule Marketing Suite
Score 10.0 out of 10
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Vyond
Vyond
Score 8.7 out of 10
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Score 8.7 out of 10
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Score 8.7 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
ContentlyCraftly.AIIon Interactive
Likelihood to Recommend
9.5
(0 ratings)
10.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
-
(0 ratings)
7.0
(0 ratings)
Usability
-
(0 ratings)
-
(0 ratings)
7.4
(0 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
9.0
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
ContentlyCraftly.AIIon Interactive
Likelihood to Recommend
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
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I have been using this platform for my online marketing campaigns, and I have achieved great results, it has helped me achieve the best in my online marketing campaigns, because it allows me to create content that is 100% original, and I do not have to worry about any spelling errors or grammatical errors.
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I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
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Pros
  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
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  • One of the most excellent tools is the ease with which our organization can create content for the improvement of the marketing of our company.
  • allows you to make your texts and reports with excellent grammar and the best artificial intelligence technology.
  • This platform has exceptional programming that allows you to create your projects in a natural language.
  • Craftly.AI helps you create a better style when writing all your work.
Read full review
  • I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
  • This WYSIWYG actually works. I've yet to have a translation or code glitch.
  • Fast load times are a huge bonus, as well as mobile-optimized display.
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Cons
  • There are only two layouts you can choose from. I wish there were a few more choices for this, as the options are simple, but lacking.
  • Sometimes when I paste a link, it doesn't pull the correct picture or description from the page. It has pulled weird things I've never seen before and I have to go back in and manually fix them.
  • The option to purchase a domain without the .contently at the end?
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  • Free version is to short.
  • Little expensive for startups.
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  • no revert option/revision history if you make a bad mistake
  • some simple styles that should be just there for you have to be made through custom CSS
  • some of their template options have some pretty bad designs and are not usable beyond a basic functionality level/have to be completely reskinned
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Likelihood to Renew
No answers on this topic
No answers on this topic
Because unless I find something better to replace it with, we're probably going to renew our contract. Ideally, Ion interactive can update Liveball so it's easier to use, more functionality that includes forms and javascript options currently not in place
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Usability
No answers on this topic
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Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
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Performance
No answers on this topic
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Sometimes the editor can be a little slow.
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Support Rating
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
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No answers on this topic
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
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Online Training
No answers on this topic
No answers on this topic
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
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Implementation Rating
No answers on this topic
No answers on this topic
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
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Alternatives Considered
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
Read full review
The similarity that these three tools have is the ease with which you can create texts and reports with excellent grammar through the best artificial intelligence technology and with better neurolinguistic programming that helps you create all your content with a natural language. Our company prefers Craftly.AI for its ease when making any text, it has helped our organization to create marketing through emails, content for your blog and improve the writing in your reports.
Read full review
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases
Read full review
Scalability
No answers on this topic
No answers on this topic
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
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Return on Investment
  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
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  • Increase productivity.
  • Helps our marketers and contact writer to generate unique ideas.
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  • So far the impact has been positive, but as we are new to the platform that opinion is based on relatively few interactive assets.
  • There hasn't been any negative reactions or impact from Ion as of yet, but as I said before it's still early for us in terms of usage (less than a year).
  • We do really appreciate the level of complexity and customization available in the platform.
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ScreenShots

Ion Interactive Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.