Contentstack vs. OpenText Web CMS vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentstack
Score 8.2 out of 10
N/A
Contentstack headquartered in San Francisco offers an API-first headless CMS. From desktops to smart phones, from kiosks to smart watches, from billboards to jumbotrons, from dashboards to VR headsets – content is delivered with the push of a button and optimized for every screen, device and channel.N/A
OpenText Web CMS
Score 5.0 out of 10
N/A
OpenText Web CMS (TeamSite) accelerates and simplifies the end-to-end digital content and campaign lifecycle, from content creation and rich media management to omnichannel publication, optimization, automation, commerce, and community. According to the vendor, with TeamSite, users can: Capture diverse digital audiences with amazing brand experiences – Give customers and prospects consistent, high-quality brand experiences across devices and channels, and foster closer…N/A
Optimizely Content Management System
Score 8.5 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
ContentstackOpenText Web CMSOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentstackOpenText Web CMSOptimizely Content Management System
Free Trial
YesNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeOptionalNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
ContentstackOpenText Web CMSOptimizely Content Management System
Considered Multiple Products
Contentstack

No answer on this topic

OpenText Web CMS

No answer on this topic

Optimizely Content Management System
Chose Optimizely Content Management System
Out of those listed, only Umbraco is applicable as it can be directly compared to Optimizely CMS (with the other 3 being Headless solutions, which should instead be compared with Optimizely Headless, which I haven't worked with)
Umbraco offers a really visual experience and far …
Features
ContentstackOpenText Web CMSOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Contentstack
7.4
11 Ratings
10% below category average
OpenText Web CMS
8.6
7 Ratings
5% above category average
Optimizely Content Management System
8.4
168 Ratings
2% above category average
Role-based user permissions7.411 Ratings8.67 Ratings8.4168 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentstack
7.5
10 Ratings
3% below category average
OpenText Web CMS
7.9
7 Ratings
2% above category average
Optimizely Content Management System
7.9
165 Ratings
2% above category average
API8.19 Ratings8.76 Ratings8.0158 Ratings
Internationalization / multi-language6.98 Ratings7.26 Ratings7.8126 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentstack
8.1
12 Ratings
4% above category average
OpenText Web CMS
8.0
7 Ratings
3% above category average
Optimizely Content Management System
7.8
193 Ratings
0% above category average
WYSIWYG editor8.12 Ratings7.87 Ratings7.7177 Ratings
Code quality / cleanliness10.01 Ratings7.76 Ratings8.1165 Ratings
Admin section7.712 Ratings8.17 Ratings8.1177 Ratings
Page templates7.68 Ratings7.46 Ratings8.2171 Ratings
Library of website themes10.01 Ratings8.36 Ratings7.596 Ratings
Mobile optimization / responsive design6.69 Ratings8.37 Ratings7.9175 Ratings
Publishing workflow6.910 Ratings8.17 Ratings8.1171 Ratings
Form generator00 Ratings8.06 Ratings6.7130 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentstack
6.4
12 Ratings
15% below category average
OpenText Web CMS
7.9
7 Ratings
6% above category average
Optimizely Content Management System
7.5
179 Ratings
1% above category average
Content taxonomy7.210 Ratings7.97 Ratings8.1164 Ratings
SEO support6.410 Ratings00 Ratings7.1163 Ratings
Bulk management5.79 Ratings8.27 Ratings7.0136 Ratings
Availability / breadth of extensions6.58 Ratings7.57 Ratings7.5141 Ratings
Community / comment management6.16 Ratings00 Ratings8.0116 Ratings
Best Alternatives
ContentstackOpenText Web CMSOptimizely Content Management System
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
ManageWP
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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Score 9.0 out of 10
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Score 9.0 out of 10
Enterprises
RWS Tridion Sites
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
ContentstackOpenText Web CMSOptimizely Content Management System
Likelihood to Recommend
9.2
(12 ratings)
7.4
(8 ratings)
8.6
(220 ratings)
Likelihood to Renew
-
(0 ratings)
3.6
(1 ratings)
9.7
(34 ratings)
Usability
-
(0 ratings)
7.3
(1 ratings)
8.5
(89 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
9.2
(4 ratings)
Support Rating
8.2
(9 ratings)
6.4
(1 ratings)
10.0
(8 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
6.4
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
ContentstackOpenText Web CMSOptimizely Content Management System
Likelihood to Recommend
Contentstack
Contentstack has flexible functionality which opens up a lot of possibilities for businesses with proactive web development teams to create their own website builder app to compete with 3rd party agencies. This is especially useful in a large enterprise where non-technical teams often turn to expensive outside agencies which cost more in the long run than an up-front investment into an in-house application.
Read full review
OpenText
OpenText TeamSite is well-suited to large, enterprise-wide implementations where customization, content governance, and dynamic content distribution is needed or prioritized. It is probably not ideal for smaller sites with simple architecture and few resources to manage custom implementation.
Read full review
Optimizely
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
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Pros
Contentstack
  • Enables us to build and architect content through the use of their easy to use software and user interface.
  • Customer service has been by far the most reliable and responsive in any vendor i've dealt with.
  • Listens to feedback and builds features and technical improvements that helps customers usability and experience.
Read full review
OpenText
  • The drag and drop forms feature makes publishing simple and quick.
  • Preview of customer data before sending publications helps us to deliver personalized experiences.
Read full review
Optimizely
  • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
Read full review
Cons
Contentstack
  • In my opinion it's not very intuitive. I've found its difficult to understand how to best structure entries, especially if they are related
  • In my experience, entries can get difficult to understand if weren't the creator. It would be helpful to have some meta data around the entry itself and the fields within them in my opinion.
  • Integration with an A/B testing platform would be nice.
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OpenText
  • I have recommendation for improvements.
  • It is easy to work with all the features.
  • All necessary content management tools are included.
Read full review
Optimizely
  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
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Likelihood to Renew
Contentstack
No answers on this topic
OpenText
No answers on this topic
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Contentstack
No answers on this topic
OpenText
Overall, it's a solid package with the potential to offer much functionality with appropriate resources applied. There are a few issues with the authoring interface that OpenText should address before its a top shelf authoring experience.
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Optimizely
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
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Reliability and Availability
Contentstack
No answers on this topic
OpenText
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Contentstack
They have an in-app chat with their support team, who is always quick to respond and provide helpful answers. I've never walked away from an interaction without my issue being solved quickly and easily. They're also very communicative over email and are sure to follow up after any changes are made to ensure we're seeing the desired result. They are always very professional and easy to work with.
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OpenText
Our technical resources engage with OpenText TeamSite so I don't have direct experience. However, critical issues that we need help with seem to get the attention they deserve without issue. However, training and user resources for business owner roles are a bit lacking and some annoying issues with the authoring interface should be addressed sooner.
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Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
Contentstack
No answers on this topic
OpenText
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Contentstack
No answers on this topic
OpenText
No answers on this topic
Optimizely
I was not fully involved.
Read full review
Alternatives Considered
Contentstack
Contentstack has better international hosting support then Contentful and we found the presales and sales support people were MUCH more responsive than Contentful. The Sitecore sales process was very very slow and overly complex. We felt Sitecore had many features that were not valuable and the cost to benefit ratio was much lower compared to ContentStack
Read full review
OpenText
It offers more content editing features at a relatively low cost thus overall deployment is lower in cost. It has great customer support who are always there to support and answer to our needs thus making the process of deployment seamless at every stage and offering training for working with their product.
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Optimizely
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
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Contract Terms and Pricing Model
Contentstack
No answers on this topic
OpenText
The annual contract should be clearer in terms of the breakdown of user license types (system admin, admin, regular user, etc).
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Optimizely
No answers on this topic
Return on Investment
Contentstack
  • Saved significant amounts of money that would previously been spent on 3rd party agencies to build websites
  • Empowered Comms teams to create and edit the design and content of their own websites on demand rather than relying on the Dev team
  • Allowed the Development team to concentrate on building functionality rather than websites, so we can focus on improvement rather than BAU work.
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OpenText
  • We integrated with google analytics, now we have the proper comprehension of our audience data reception and behaviors - we've greatly improved on personalized marketing.
  • Quick publication of content across the main digital channels.
  • We run our digital campaigns swiftly.
  • We've maintained our brand consistency for three years.
Read full review
Optimizely
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
Read full review
ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.