Copper CRM vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Copper
Score 8.5 out of 10
N/A
Copper is a customer relationship management (CRM) built as an integration into Google Apps.
$9
per month per user
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
Pricing
Copper CRMIntuit Mailchimp
Editions & Modules
Starter - Paid Annually
$9.00
per month per user
Basic - Paid Annually
$23.00
per month per user
Professional - Paid Annually
$59.00
per month per user
Business - Paid Annually
$99.00
per month per user
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
CopperIntuit Mailchimp
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to 15% discount for annual pricing.
More Pricing Information
Community Pulse
Copper CRMIntuit Mailchimp
Considered Both Products
Copper
Chose Copper
Salesforce can be overkill depending on your organization's needs and is not as intuitive to use as Copper. Moreover, for us, the integration with the Google Suite makes Copper shine.
Chose Copper
Copper CRM does work for me as I am google dependant and the synchronisation is really effective. The others assist in marketing perhaps in an easier manner.
Chose Copper
Salesforce is very complicated and I found reports were difficult to come by. Copper's interface is easier to use and I feel if we change staff, it won't be difficult to get them up to speed.
Chose Copper
We stayed with Copper for ease of use, Gmail integration for communication records between all team members without the need for constantly adding notes every time we correspond, and customizable features for efficient use for our niche operations.
Chose Copper
If you're using any of the CRMs I've listed above - you're wasting time, money, and resources. I know for a fact, because I have worked with and maintained databases in each of those and Copper is so far superior it is ridiculous. So many CRMs pay for clicks, ads, and market …
Chose Copper
Copper integrates directly with Google Workspace, making data collection painless. Compared to HubSpot, where you have to manually add data fields for company name, email addresses, first and last names, and telephone numbers.
Chose Copper
The interface looks nicer. I did not use Salesforce or HubSpot much in my day-to-day in previous jobs. I had to access it occasionally to review client emails.
Chose Copper
Copper is just better implemented and user-centric. HubSpot kind of feels like old Windows versus new Mac. Insightly was good, but the Gmail integration and features lagged a little.
Chose Copper
I selected Copper because it integrated my communications to the specific prospect or client
Chose Copper
Very good in terms of price but it does need to incorporate more of the basic features which these companies offer as standard. The reporting needs improvement, things like creating lists on clients is quite difficult compared to HubSpot. You should be able to create lists …
Chose Copper
Asana was a great task management software, but lacked the CRM tool we needed. Copper provides us all of the tools we need in one software, rather than two or three.
Chose Copper
Zoho is a bit more powerful with more functionality, but it takes a lot more technical knowledge to implement the CRM as one might desire. It also doesn't have the same native integrations we needed so it didn't make sense to choose the platform. It's also an entire ecosystem …
Chose Copper
I picked Copper because it integrates so easily with Gmail, and the cost was appropriate. HubSpot can become way too expensive over time.
Chose Copper
This Copper is much more user-friendly and a little bit more up to date, although I haven't been on the Insightly website for a while, so for all I know, they have made themselves more competitive.
Chose Copper
Copper is less confusing for me! It doesn't have anything flashy, it just has a great way to manage my leads and remind me of things I need to do when I need it most.
Chose Copper
I find Sales Force to be way more complex than my needs. Sales Force is difficult to configure, It is expensive, and not user friendly. I currently use both products daily.
Chose Copper
We did not evaluate anything else - I wasn’t a part of the decision to purchase
Chose Copper
The story of this review, Monday.com features should be replicated across Copper.
Chose Copper
It's the perfect bridge between advance for our needs, and simple for our team to actually use it, and learn it quickly.
Chose Copper
Unlike Copper, I find Hubspot not as intuitive when it comes to their dashboard and customization. Copper offers much better value without having to pay for multiple add-on modules.
Chose Copper
We outgrew pipedrive and moved into Copper.
After about a few years our sales teams grew and we needed a global slution for all teams across the globe, hence, moved into Hubspot.
Intuit Mailchimp
Chose Intuit Mailchimp
More options and functionality
Chose Intuit Mailchimp
Mailchimp has the best deliverability of all the email marketing software I've used, and the most customizable design features.
Chose Intuit Mailchimp
These platforms have feature sets that are much better suited to B2B marketing than Intuit Mailchimp. In particular, the journey builders seem much better suited to long and complex business-to-business buying cycles like ours.
Chose Intuit Mailchimp
Intuit Mailchimp was far superior than Constant Contact. Also it was more affordable.

Afterwards, Intuit Mailchimp could not keep up with a full CRM like Highlevel.
Chose Intuit Mailchimp
When we switched long time ago from Constant Contact it was because Mailchimp demonstrated more innovative features to be adapted in our communications. At that time Constant Contact it was too limited and it was constructed mainly to send bulk emails. So when we saw what …
Chose Intuit Mailchimp
In some cases, Intuit Mailchimp is more user-friendly than some of these platforms. However, Intuit Mailchimp has been the most consistent. For example, some of these brands were acquired by larger companies and drastically changed their pricing models and offerings without …
Chose Intuit Mailchimp
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was …
Chose Intuit Mailchimp
We did not select this as we are happy with Intuit Mailchimp and this platform did not seem to be an upgrade for us.
Chose Intuit Mailchimp
Mailchimp is the gold standard currently for email campaigns.
Chose Intuit Mailchimp
The pricing and features for Mailchimp beat constant contact hands-down.
Chose Intuit Mailchimp
Intuit Mailchimp is more affordable, scalable for all team sizes, has a shorter SMS registration approval timeframe, integrates with more platforms, and doesn't require training to get started.
Chose Intuit Mailchimp
Mailchimp's email marketing is vastly superior to Bloomerang CRM or Fundraising (formerly Qgiv) but Mailchimp will integrate seemlessly to Bloomerang, so every email sent to a constituent will be recorded as a transaction. The email design blocks are much cleaner and easier to …
Chose Intuit Mailchimp
Constant Contact was overpriced and Action Network worked poorly.
Chose Intuit Mailchimp
It's been years since I used Hootsuite and I used it to schedule posts on our social media channels. I do not need to use Intuit Mailchimp for this.
Chose Intuit Mailchimp
I think it’s so much nicer than Active Campaign on every level.
Chose Intuit Mailchimp
We went back to Flodesk due to their services being much more cost effective. We send emails to tens of thousands of people at a time, and we only pay $35/month for Flodesk
Chose Intuit Mailchimp
I used constant contact years ago like 15-20... so Im unusre, I did not take the time to learn Intuit Mailchimp I hired someone.
Chose Intuit Mailchimp
The user functionally is way better but we keep them on our list of CRM items due to the call features.
Chose Intuit Mailchimp
We ended up going with Intuit Mailchimp because of the templates and the pricing. While we didn’t actually use Constant Contact, just looking through it, Intuit Mailchimp seems much easier to use as well.
Chose Intuit Mailchimp
My business was not allowed on other SMS services. The ridiculous rules the others have to deal with make it difficult to send anything for tactical training. It is used by many other businesses I know, so it seemed trustworthy. I don't like using services I have never heard of.
Chose Intuit Mailchimp
We do not use other programs and have not used other programs for this.
Features
Copper CRMIntuit Mailchimp
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Copper CRM
5.3
Ratings
39% below category average
Intuit Mailchimp
-
Ratings
Customer data management / contact management7.30 Ratings00 Ratings
Workflow management6.90 Ratings00 Ratings
Territory management5.00 Ratings00 Ratings
Opportunity management8.30 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)6.80 Ratings00 Ratings
Contract management5.20 Ratings00 Ratings
Quote & order management2.00 Ratings00 Ratings
Interaction tracking5.70 Ratings00 Ratings
Channel / partner relationship management1.00 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Copper CRM
1.4
Ratings
139% below category average
Intuit Mailchimp
-
Ratings
Case management1.20 Ratings00 Ratings
Call center management1.50 Ratings00 Ratings
Help desk management1.60 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Copper CRM
5.7
Ratings
30% below category average
Intuit Mailchimp
-
Ratings
Lead management7.00 Ratings00 Ratings
Email marketing4.50 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Copper CRM
5.7
Ratings
30% below category average
Intuit Mailchimp
-
Ratings
Task management8.20 Ratings00 Ratings
Billing and invoicing management1.70 Ratings00 Ratings
Reporting7.10 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Copper CRM
7.3
Ratings
5% below category average
Intuit Mailchimp
-
Ratings
Forecasting6.80 Ratings00 Ratings
Pipeline visualization8.30 Ratings00 Ratings
Customizable reports6.90 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Copper CRM
4.4
Ratings
54% below category average
Intuit Mailchimp
-
Ratings
Custom fields7.00 Ratings00 Ratings
Custom objects3.40 Ratings00 Ratings
Scripting environment4.10 Ratings00 Ratings
API for custom integration3.10 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Copper CRM
8.2
Ratings
3% below category average
Intuit Mailchimp
-
Ratings
Single sign-on capability8.70 Ratings00 Ratings
Role-based user permissions7.70 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Copper CRM
2.0
Ratings
116% below category average
Intuit Mailchimp
-
Ratings
Social data2.00 Ratings00 Ratings
Social engagement2.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Copper CRM
2.5
Ratings
101% below category average
Intuit Mailchimp
-
Ratings
Marketing automation4.10 Ratings00 Ratings
Compensation management1.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Copper CRM
8.3
Ratings
8% above category average
Intuit Mailchimp
-
Ratings
Mobile access8.30 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Copper CRM
-
Ratings
Intuit Mailchimp
8.1
Ratings
6% above category average
WYSIWYG email editor00 Ratings8.30 Ratings
Dynamic content00 Ratings8.00 Ratings
Ability to test dynamic content00 Ratings8.00 Ratings
Landing pages00 Ratings8.30 Ratings
A/B testing00 Ratings7.70 Ratings
Mobile optimization00 Ratings8.10 Ratings
Email deliverability reporting00 Ratings8.70 Ratings
List management00 Ratings8.20 Ratings
Triggered drip sequences00 Ratings7.90 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Copper CRM
-
Ratings
Intuit Mailchimp
8.9
Ratings
13% above category average
Lead nurturing automation00 Ratings7.40 Ratings
Lead scoring and grading00 Ratings10.00 Ratings
Data quality management00 Ratings8.30 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Copper CRM
-
Ratings
Intuit Mailchimp
8.0
Ratings
8% above category average
Calendaring00 Ratings7.50 Ratings
Event/webinar marketing00 Ratings8.50 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Copper CRM
-
Ratings
Intuit Mailchimp
8.2
Ratings
11% above category average
Social sharing and campaigns00 Ratings8.20 Ratings
Social profile integration00 Ratings8.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Copper CRM
-
Ratings
Intuit Mailchimp
8.3
Ratings
12% above category average
Dashboards00 Ratings8.50 Ratings
Standard reports00 Ratings8.50 Ratings
Custom reports00 Ratings7.80 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Copper CRM
-
Ratings
Intuit Mailchimp
7.8
Ratings
4% above category average
API00 Ratings7.90 Ratings
Role-based workflow & approvals00 Ratings8.20 Ratings
Customizability00 Ratings5.60 Ratings
Integration with Salesforce.com00 Ratings8.50 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.30 Ratings
Integration with SugarCRM00 Ratings8.10 Ratings
Third-party software integrations00 Ratings8.10 Ratings
Best Alternatives
Copper CRMIntuit Mailchimp
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Copper CRMIntuit Mailchimp
Likelihood to Recommend
8.5
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
8.5
(0 ratings)
8.5
(0 ratings)
Availability
-
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
8.9
(0 ratings)
Support Rating
1.9
(0 ratings)
8.8
(0 ratings)
Implementation Rating
-
(0 ratings)
7.4
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.5
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Copper CRMIntuit Mailchimp
Likelihood to Recommend
For small businesses and businesses that use Google Workspace, Copper is a great solution. It integrates well with Google, boosts features and capabilities of email, and provides an easy to use CRM system. It's also cost effective. For larger organizations, a more powerful tool is recommended that is more customizable. Might not work well outside of google either.
Read full review
It allows you to reach out to our customer base and discuss updates, sales, education, and much more. I am grateful to have reached out to them and to have gained brand loyalty in the process. It helps us truly connect, not just sell. I can segment my audiences and decide who I want to send communications to.
Read full review
Pros
  • I think the Opportunities Pipeline is probably the best feature of the CRM. The versatility of it allows for pipelines to be made for not only sales but myriad of other ways.
  • Copper's commitment to customer satisfaction is pretty spectacular. Many CRMs aren't as dedicated to this and provide their customers with simple how to articles that fall short of being an actual help.
  • Copper's ability to sync with Google is an undersold perk. If a company relies on the Google workspace, Copper is an amazing tool to work alongside with Google.
Read full review
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
  • Window change: for mobile - when you tap on a card from a pipeline it takes you to the lead’s basic info. I wish it would immediately just open all activities so I can quick see notes
  • I usually use Copper on the go. When you open the Copper app, it immediately opens a collab window. I wish it had some sort of easy dashboard….plus a notes area. I open Copper on mobile to quickly search for someone’s name or to take quick notes from a sales meeting
Read full review
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
Read full review
Likelihood to Renew
No answers on this topic
We love the product. One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received. They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users. I would be surprised if anyone reacted negatively to the change.
Read full review
Usability
I would rate Copper overall usability as a 10. It is easy to use. I am not extremely computer friendly so I needed to find something that would fit what I can do. Copper definitely fit the bill. I would highly recommend it to anyone of any level of computer knowledge.
Read full review
It's very easy to use - I could quickly explain how to use Mailchimp to someone not in marketing and feel confident they'd be able to use basic skills to figure it out. Plus, we use it beyond just email marketing now for subscriber welcomes, forms, and nurture sequences.
Read full review
Reliability and Availability
No answers on this topic
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
No answers on this topic
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
There have been a few times when I contacted the "help desk" or "support team" and they just told me to watch a video or join a seminar to learn what I am looking to do. I would have expected someone to take a few minutes and literally walk me through the steps one by one until either I figured it out or accomplished the goal of my request.
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Any time we needed their help or support they responded promptly, friendly, and straightforwardly. It's a great feature to have multi-language support as we are a diverse team, and anyone can reach out to receive help. We've always solved our inquires
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Implementation Rating
No answers on this topic
I am little satisfied with the MailChimp implementation process, since although it has been a bit complicated and we have had various complications that tried to affect our performance, with a little general effort, we take full advantage and currently It is out main marketing and advertising campaign platform.
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Alternatives Considered
If you're using any of the CRMs I've listed above - you're wasting time, money, and resources. I know for a fact, because I have worked with and maintained databases in each of those and Copper is so far superior it is ridiculous. So many CRMs pay for clicks, ads, and market share but Copper doesn't seem to. I am so thankful that I found Copper years ago and have used it ever since
Read full review
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
Read full review
Scalability
No answers on this topic
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
  • Copper has allowed us to keep the customer up to date with the status of their project at any time and that is essential to repeat business.
  • Copper has greatly increased our communication with our customers overall.
  • Copper has greatly increased the overall organization of our company and the company's workflow.
Read full review
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
Read full review
ScreenShots

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.