CoreMedia is a composable DXP with a hybrid headless CMS that unifies content, data and AI to deliver personalized omnichannel experiences. It supports real-time optimization, automation, localization and flexible deployment, enhancing efficiency across marketing, content and customer interactions.
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HCL Digital Experience
Score 9.7 out of 10
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HCL Digital Experience is based on the former IBM Web Content Manager and IBM WebSphere Portal products, acquired by HCL Technologies from IBM in late 2018. The product allows the user to create, manage and deliver engaging omnichannel digital experiences to audiences with responsive content, targeted offers, seamlessly integrated applications and consistent branding across channels (web, mobile, and hybrid mobile/web applications and more).
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Optimizely Web Experimentation
Score 8.7 out of 10
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Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.
I think this CMS is best suited as an enterprise level system. For small, or simple sites, there are better options, but for large high-traffic sites, this is a great CMS.
HCL DX does really well at managing and maintaining the site. It allows the business to basically maintain the site while IT spent time developing new and enhanced functions. The main issue I currently have with HCL DX is not directly with the product but it does play a role. It is difficult finding skilled resources to support HCL DX in my experience.
I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
Allows many staff members to contribute content to various portions of our website, and allows our Electronic-Communications staff to delegate tasks to these various staff (diffusing the work-load).
CoreMedia allows for easy creation of different types of content (like teasers, articles, download objects, links, etc). Permission levels can be set, so only certain staff can upload content such as photos, videos, or audio files.
The CoreMedia workflow process is easy to understand and follow. Once a staff member has submitted content for publishing to the web, they can then see who it's been assigned to for review, and at what time. You're able to leave detailed notes and stay abreast of where the workflow is at any given time.
With Version 8.5, IBM Web Content Manager introduced in place editing capabilities which allow authors to make content edits on sections of the page instead of going to the content itself. This feature allows authors to make changes in context of the page and preview changes within the actual look and feel of a live page.
Projects provide a collaborative atmosphere for the author community so that authors can interact and work as a team to manage inter-dependent content changes under one project and publish all changes at once, instead of working separately on individual content changes. This brings awareness across authors in an organization and easy knowledge share.
IBM Digital Data Connector is a cool feature that allows [users] to integrate external content sources onto the portal using IBM Web Content Manager presentation components. This allows UI/UX designers to present integrated external data in any manner they want, manage UI changes with an underlying approval process and leverage syndication to push changes live immediately.
IBM Web Content Manager offers a targeted content feature that allows business users to deliver personalized content to customers based on customer demographic information, browsing history and other transaction related information. Any rules created follow the publishing process thereby making it just a configurable item resulting in less turn around to turn on the feature on a website.
IBM Web Content Manager offers 'multi lingual solution' out of the box which allows content creation for almost all popular languages.
Syndication feature has improved a lot and it now provides a detailed views comprising of 'failed items', 'items that have syndicated successfully, 'items in queue'. Failed items view provides detailed and clear cut information of what resulted in failure helping IT to troubleshoot problems easily.
The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
Establishing it is so simple that even a non-technical person can do it perfectly.
It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
IBM Web Content Manager should provide some easily usable connectors through a GUI to connect to bring content from custom data sources including connecting to Salesforce and custom databases.
Should further optimize and enhance creation of rich and responsive content driven UIs on various digital channels.
Should further optimize and enhance content personalization features.
CoreMedia continues to refine and deliver new features. They also explore new technologies and trends, like social media integration. The platform is solid and growing. We are also slightly locked into using CoreMedia. Migrating such a large amount of content to another system would likely not be feasible or prudent.
IBM products always moves forward to adapt to new requirements and technologies. I have used versions 6, 6.1, 7 and 8 of IBM WCM, and I know IBM is ready to revamp the tool based on emerging needs, and still provide the capabilities to migrate your old system to the newer versions.
I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
While CoreMedia has a better workflow, django CMS has a much easier user interface, wysiwyg editor, and is superior on every other level. Django CMS is easier to teach and support, easier to manage and develop, and provides much more flexibility in the development and design areas.
Magento and Prestashop are E-commerce CMS platforms. They are used in a different scale of application than WCM.
Concerning Joomla, it's a useful CMS forsmaller website. Once again this is an other scale of application than WCM Liveray can compete WCM 7 concerning the : ¤ specific development ¤ security ¤ responsive
The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
