Coremetrics / IBM Digital Analytics (discontinued) vs. Text-Em-All

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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We have found them to be very good for immediate communication of a brief message to a large number of people at once. Thus, it works perfectly for a neighborhood association. It may not be suitable for longer messages or situations with excessive notifications.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Scheduled delivery: works as it should every time and is SUPER convenient.
• Mass contact upload: I was able to pull a report to excel and it loaded PERFECTLY to ‘Contacts’
• Feedback: if anyone doesn’t get the message, I will know almost immediately.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• My initial concern was regarding the "opt out" feature. I work with the senior population, and many of whom are not that tech-savvy. I have a couple of residents who had unintentionally opted out of messages thinking it was an individual message they were skipping. I would suggest that there be a clarifying question when a user chooses to opt out; it should default to opting out of a single message and survey the user to see if they would like to opt out of receiving additional messages. My residents were wondering why they were missing information and why I hadn't informed them of important dates and events.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Text-Em-All is a great way to get messages to our associates versus posting on a memo board and hoping they see it. Very efficient. I would recommend this great tool to companies big or small as a form of business related communications. The only thing I would change is the ability to use more characters in the messages. And it would be a plus if you can translate to different languages in the app.

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Very easy to implement and use.

It's fantastic. In general, it's a 10. But I give it a 7 because of the way I know it can improve. I save my workers' names in lists...and I have only the first and last name fields to classify them. I grade my workers based on their experiences and based on their jobs; so I use the last name field to group them. This could be easier by you adding another field.

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Never had any issues

The availability of the text em all is amazing specially when we needed the most to spread out the word on an event that was happening.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

I love the performance it provided us. Also, want to clarify that the time it takes to send out a mass text is amazing

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

There have been few times over the last 18 years that I have had to make changes to our billing or deal with particular tech questions and I have never had any issues with their response time or ability to be helpful once the issues were communicated

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

This was the best way we were able to reach out to everyone we wanted to, being that there were some not tech-sabi elderly people. This was a better way for them to be able to get the information they needed.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Our last provider was costly for what we needed. We need the ability to text, and that's it. The sense was challenging to navigate; I had to sign a one-year contract and pay thousands upfront. Text-em-all has been the best thing.

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Seems like a fair price for the product

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

We have never had a problem being able to use Text em all when we needed it

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• We definitely have a higher response rate when we contact applicants via text message; it seems to be the thing people check more often than email now.
• It saves us a lot of time wasted before with "phone tag" when employees are unable to immediately to take a call.

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