Coveo Qubit vs. Sitecore Digital Experience Platform

Coveo Qubit is a very helpful platform mainly for organizations that need to provide a solid business model before carrying out any implementation or new functionality. In addition, it is a very good tool to generate changes and show different content to different types of clients, with their personalization and segmentation criteria.It is ideal for simultaneous testing and customization, only one of these activities individually is not recommended.

Incentivized

Having worked with other DXP platforms, I find Sitecore to be the most suitable for enterprise-level clients. The platform is highly flexible - both customizable and extendable - making it adaptable to any customer needs or requirements. The platform focuses on the success of both marketing and technical teams, which I don't see on other platforms.

Incentivized

• The testing platform itself is continually evolving. This means that we are always able to try new ideas as well as quickly and efficiently put others into practice.
• The beta programme and the additional functionality products are both exciting to see as well as ensuring we can cherry pick the functionality we need. This means that we don't end up paying for functionality we don't need

Incentivized

• Customer Profiles - the ability to identify key features on the site and flag those interactions to tie customer visits back to specific persona types.
• Lead Scoring - the ability to establish a funnel for leads and use this funnel to assign a score or qualification within the sales funnel.
• Personalization - the ability to tailor experiences to unique customer segments based on their needs, identifiying and optimizing the experience in real-time.

Incentivized

• Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
• At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
• Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.

Incentivized

• Sitecore is complicated. Software developers need (costly) training to get the most value out of it and business users do not find it intuitive to use. Concepts like the content tree can be difficult for the business users to grasp.
• Despite everything being possible in Sitecore, virtually nothing comes out of the box - you need to develop every component and do so within a defined process and framework, which can be a fairly big development overhead.

Incentivized

Qubit helps out immensely and lays out in plain English the profitability of each of our A-B tests. Say Qubit has provided us overall with a 5% profit increase this year (that is a completely arbitrary figure for illustration only), then if we didn't renew it could be seen as us taking a 5% loss as Qubit wouldn't be there. The results of our tests are showing no slowing down and as Qubit and Toast grow to understand each other better we can only see our performance getting better as the years go on.

Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.

Overall navigation on Qubit is very user friendly and requires a minimal training to be up and running. Be it reviewing existing experiences or setting up new experiences, the process is pretty simple for business user. Add some basic development skills to your kitty, you can do magic with Qubit and make your website do wonders!

Incentivized

Once you learn how to use the platform and can put a solid strategy in place to manage it long-term, it becomes a lot easier to use. The tricky part is working with resources who are familiar with the platform to navigate some of the common implementation and configuration pitfalls. Although Sitecore has worked very hard to overcome some of these from their earlier product versions by creating wizards and improving their support documentation, at the end of the day it is still a very complex and powerful system that needs to be implemented carefully in order to foster the best possible user experience for authors. So it could be rated very usable or not usable at all based on how much planning took place and the quality of the implementation.

Incentivized

I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.

Technology is good for A/B testing and personalisation - allowing any team with a dedicated developer to create test relatively easily and to report/analyse them in a fair amount of details. Some advanced features, especially on the set up of test cells, are dearly missing. Unfortunately, new features are often not free of bugs... Also, support is sub-par, which means new features are realised without proper documentation, example or training (but of our Qubit counterparts and internally).

Incentivized

Qubit are supportive and flexible in providing support. They are happy working out of usual hours, even on weekends and if I have any doubts about the set up of an experience they’re quick to respond and willing to check my work. On particularly big revenue days they monitor our account and they’re quick to identify and problem solve any issues.

Incentivized

1. Customized software development & maintenance. 2. Technology Consulting - Consulting-based services for technology solutions data engineering or cloud solutions. 3. Used for tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 4. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval.

Incentivized

The training was great, but would be great to have a script or PDF with some explanations of the qubit JS layer. Without the script you can just try to learn on your own, so the training is not as powerfull as it could be. On the other hand - would be great to have training related to reading statistics or personalisation.

Incentivized

Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.

Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required) This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day. Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used

Incentivized

We implemented Sitecore on an Agile project team, which worked very well. We worked closely with the stakeholders for each feature and all features and user stories were prioritized outside of the development team. Anyone trying to implement a website of this magnitude should definitely attempt to do so in as much an Agile fashion as possible.

We're using Qubit as a fully managed testing platform, and their account management and level of service we've received from any other contact (technical, support, sales etc) was above any of their competitors. Integration and on-boarding was well done and we feel confident that the campaigns are developed and tested thoroughly.

Incentivized

Adobe Marketo Engage is a fantastic product for managing campaigns and audience segmentations syncing with Adobe Audience Manager. It also has OOTB connectivity to very popular CRM platforms. Adobe Analytics and Adobe Target are pretty similar to Sitecore CDP/Personalize. Any custom/extension implementation required in the Adobe space has the same complexity as Sitecore.

Incentivized

Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.

Incentivized

• Faster recognition of customer needs - finding out exactly what customers are doing when they come on site.
• Assessment of online assets for effectiveness and improvements - facilitated the analysis of 500 online feedback questionnaires for a campaign.
• Mapping out lead conversion and helping identify opportunities to improve it.

• Headless capabilities have enabled us to use our favorite frontend framework for rapid development and faster feature rollouts.
• Our team's productivity have improved significantly and we have no hassle to deploy new features.
• We are able to extend the feature set as per our own needs which gives us great flexibility and competitive advantage.

Incentivized