Likelihood to Recommend + I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights + Best fit if someone who is looking for deeper insights of individual page - Not suggested for very fewer visits of a website. Suggested to improve better visit count
Read full review Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Read full review Pros Provides heatmaps that shows you the elements on your site that are and aren't performing well. Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen. Screenshots show you how your website looks across a variety of different devices. Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics. Read full review Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want. Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better. Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about. Read full review Cons The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%. Read full review There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version. There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change. If you work with a template and some code, it can be challenging to edit the default coding. The built-in forms can be a bit limiting. The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile. Read full review Likelihood to Renew It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it
Read full review Usability It's not clear what features there are. The navigation icon is not labeled. It's hard to know where to start when you're first logging in as a first-time user. It's hard to know how to set up anything and there aren't many helpful tutorials in-product. I don't want to be kicked out of a help center or read the documentation.
Read full review I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Read full review Reliability and Availability It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Read full review Support Rating I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
Read full review Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Read full review Online Training Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
Read full review Implementation Rating It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Read full review Alternatives Considered Hotjar is more expensive than Crazy Eggs, and we needed a tool to fit the budget for small comp. With more time, we could have tested it deeply also to have a better opinion, it seems to be great too
Read full review HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using
WordPress , which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Read full review Scalability Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things. As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Read full review Return on Investment Very Positive impact on ROI as it pointed towards some specific flaws of the website. These flaws were removed on a regular basis. It constantly helps finetune our website to the requirements of the users. This helps in boosting our business development efforts. It helps us to remove or modify the least visited sections of the website. Thus removing the limitations that hamper our growth. Read full review We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment. Read full review ScreenShots