What users are saying about
103 Ratings
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Top Rated
172 Ratings
103 Ratings
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Score 7.8 out of 101

VWO

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Top Rated
172 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Crazy Egg

Crazy Egg is great if you have static content and want to be able to easily set up heatmaps and scrollmaps to see how people interact with your webpages across different devices types. Straightforward and reliable.In circumstances when you want fast turnarounds, Crazy Egg isn't the right tool as the visualisations often take the better part of a day to generate. It also doesn't perform well if your site has dynamic content - either AJAX-driven or dynamically expanding.
No photo available

VWO

Well suited:• Pages that need to increase their CR• Newly launched pages and products where we can monitor activity and engagement• Proving or disproving hypothesis with variate testing• General problem pages/content on which observations and hypothesis can be based• Validating design decisions• Solving arguments or disputes on a particular pattern or feature.Less Appropriate:• I'd be concerned if we ever had a situation where we could not use VWO to learn something and better meet the needs of our users and business.
Christian Betts profile photo

Feature Rating Comparison

Testing and Experimentation

Crazy Egg
VWO
7.4
a/b experiment testing
Crazy Egg
VWO
8.2
Split URL testing
Crazy Egg
VWO
9.1
Multivariate testing
Crazy Egg
VWO
7.3
Mutli-page/funnel testing
Crazy Egg
VWO
6.4
Cross-browser testing
Crazy Egg
VWO
8.2
Test significance
Crazy Egg
VWO
7.3
Visual / WYSIWYG editor
Crazy Egg
VWO
7.3
Advanced code editor
Crazy Egg
VWO
9.1
Visitor recordings
Crazy Egg
VWO
6.4
Preview mode
Crazy Egg
VWO
6.4
Test duration calculator
Crazy Egg
VWO
6.4

Audience Segmentation & Targeting

Crazy Egg
VWO
8.2
Standard visitor segmentation
Crazy Egg
VWO
9.1
Behavioral visitor segmentation
Crazy Egg
VWO
7.3
Traffic allocation control
Crazy Egg
VWO
9.1
Website personalization
Crazy Egg
VWO
7.3

Results and Analysis

Crazy Egg
VWO
7.0
Heatmap tool
Crazy Egg
VWO
6.4
Click analytics
Crazy Egg
VWO
6.4
Scroll maps
Crazy Egg
VWO
6.4
Conversion tracking
Crazy Egg
VWO
8.2
Goal tracking
Crazy Egg
VWO
8.2
Test reporting
Crazy Egg
VWO
7.3
Results segmentation
Crazy Egg
VWO
5.5
Experiments results dashboard
Crazy Egg
VWO
8.2

Pros

Crazy Egg

  • Website interaction details (confetti, heatmap, overlay, and scroll map).
  • A/B testing.
  • Record visitor interactions with the website.
Sanjit Mandal profile photo

VWO

  • All in one platform: The fact that Visual Website Optimizer offers all the features available in one platform facilitates the research work of marketers a lot.
  • A/B Test feature: Within the A/B test feature, users have the possibility to analyze the results not just on a summary level, but on a detailed one, too. The best part always comes from the detailed report, which offers a clearer view of the performance of the test.
  • Support team: Visual Website Optimizer has a great support team for their users. Fast, knowledgeable, friendly people that you can lay your trust in them that by the end of the day (if not quicker,) they will be there with a solution for you. The support team can assist you in any difficulty you might face at that specific moment with clear directions, both by email or a call.
Bianca Alexandra Darie profile photo

Cons

Crazy Egg

  • A month to month plan.
  • Special trail or discounted rate for entrepreneurs or new website owners.
  • Phone support.
  • More "how to" YouTube videos.
Sanjit Mandal profile photo

VWO

  • Surveys are a great way to get insights from your website visitors. The current version offers you the possibility to do so, but in a very basic way: question -> answer -> the end. My recommendation would be to upgrade this feature by adding branching logic to each answer.
  • Customers of Visual Website Optimizer can allocate visitors to their sub-accounts by designating 'testing visitors' or 'research visitors'. Both of them are equally distributed among the different features. But my recommendation would be to have the option to allocate visitors from the 'research visitors', for example, by each individual feature. To know from the start that 100% of research visitors will be distributed depending your needs. e.g. 25% recordings + 25 heatmaps + 30% surveys + 5% forms + 15% Track features.
  • It would be great if the Heatmap feature would have the option to save the created reports in a PDF form. This will allow any additional user of the VWO account to overview them on a later point.
Bianca Alexandra Darie profile photo

Likelihood to Renew

Crazy Egg

Crazy Egg 8.5
Based on 14 answers
It is a key tool in my online marketing toolset.
Ben Alvord profile photo

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

Crazy Egg

Crazy Egg 10.0
Based on 7 answers
Crazy Egg is easy to use and understand. There are a few issues, yes, but updates roll out frequently that improve the experience.
Duncan Lawrence profile photo

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Reliability and Availability

Crazy Egg

Crazy Egg 7.1
Based on 4 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant profile photo

VWO

VWO 9.1
Based on 3 answers
No answer on this topic is available.

Support

Crazy Egg

Crazy Egg 5.9
Based on 7 answers
I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
Meredith Walter profile photo

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

Online Training

Crazy Egg

Crazy Egg 10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
No photo available

VWO

VWO 6.4
Based on 1 answer
No answer on this topic is available.

Implementation

Crazy Egg

Crazy Egg 9.2
Based on 3 answers
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Ben Alvord profile photo

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Crazy Egg

It is very simple to use, everything from setting up to seeing the results. You can easily export everything into a JPG or PDF and share it with clients. CrazyEgg is also more value oriented with a lower price point.
Sanjit Mandal profile photo

VWO

VWO is better in price for sure, and I would say it has much better functionality than Crazy Egg. Optimizely is more expensive than the two and I think its UI is much better than VWO. However, I think you get the same with VWO that you do with Optimizely. Once VWO catches up in UI, it will be a better product. I also think Optimizely is a big company and it doesn't provide the quality 1:1 coaching and feedback that VWO's team does.
Ryan Bennion profile photo

Scalability

Crazy Egg

Crazy Egg 9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant profile photo

VWO

VWO 8.2
Based on 1 answer
No answer on this topic is available.

Return on Investment

Crazy Egg

  • Increased click through rate
  • Better time on page
  • Improved pages per session
Kyle Brice profile photo

VWO

  • We made some decisions on pricing and design/copy changes but after diving deeper into the data anomalies we were seeing, we have doubts about our decisions being the correct ones. We stopped using VWO months ago, though.
Mark Sullivan profile photo

Screenshots

Pricing Details

Crazy Egg

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Crazy Egg Editions & Modules

Crazy Egg
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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