What users are saying about
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Top Rated
863 Ratings
28 Ratings
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Score 9.3 out of 100

Hootsuite

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Top Rated
863 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Listening/monitoring

    Critical Mention

    Feature Set Not Supported
    N/A
    7.7

    Hootsuite

    77%
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.7
    77%
    122 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.4
    74%
    133 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.6
    76%
    127 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.2
    82%
    175 Ratings

    Publishing

    Critical Mention

    Feature Set Not Supported
    N/A
    8.3

    Hootsuite

    83%
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.1
    91%
    235 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.8
    78%
    161 Ratings

    Content optimization

    N/A
    0 Ratings
    7.9
    79%
    192 Ratings

    Workflow management

    N/A
    0 Ratings
    8.3
    83%
    199 Ratings

    Engagement

    Critical Mention

    Feature Set Not Supported
    N/A
    8.0

    Hootsuite

    80%
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.8
    78%
    145 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.9
    79%
    151 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.2
    82%
    173 Ratings

    Marketing

    Critical Mention

    Feature Set Not Supported
    N/A
    7.7

    Hootsuite

    77%
    Hootsuite ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.1
    71%
    113 Ratings

    Content marketing

    N/A
    0 Ratings
    8.3
    83%
    170 Ratings

    Paid media management

    N/A
    0 Ratings
    7.5
    75%
    108 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.7
    77%
    148 Ratings

    Channel coverage/integration

    Critical Mention

    Feature Set Not Supported
    N/A
    8.6

    Hootsuite

    86%
    Hootsuite ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.2
    92%
    216 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    223 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.8
    88%
    198 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    60 Ratings

    Instagram

    N/A
    0 Ratings
    8.3
    83%
    196 Ratings

    Pinterest

    N/A
    0 Ratings
    7.9
    79%
    105 Ratings

    YouTube

    N/A
    0 Ratings
    8.2
    82%
    100 Ratings

    Reporting/analytics

    Critical Mention

    Feature Set Not Supported
    N/A
    8.0

    Hootsuite

    80%
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.0
    80%
    174 Ratings

    Real-time tracking

    N/A
    0 Ratings
    8.0
    80%
    184 Ratings

    Competitor analysis

    N/A
    0 Ratings
    7.9
    79%
    120 Ratings

    Account management

    Critical Mention

    Feature Set Not Supported
    N/A
    8.4

    Hootsuite

    84%
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.6
    86%
    173 Ratings

    Mobile access

    N/A
    0 Ratings
    8.1
    81%
    192 Ratings

    Attribute Ratings

    • Critical Mention is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
    • Hootsuite is rated higher in 1 area: Availability
    • Critical Mention and Hootsuite are tied in 2 areas: Usability, Implementation Rating

    Likelihood to Recommend

    9.2

    Critical Mention

    92%
    20 Ratings
    8.4

    Hootsuite

    84%
    292 Ratings

    Likelihood to Renew

    10.0

    Critical Mention

    100%
    7 Ratings
    8.8

    Hootsuite

    88%
    80 Ratings

    Usability

    9.0

    Critical Mention

    90%
    2 Ratings
    9.0

    Hootsuite

    90%
    27 Ratings

    Availability

    8.0

    Critical Mention

    80%
    2 Ratings
    10.0

    Hootsuite

    100%
    36 Ratings

    Performance

    Critical Mention

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    32 Ratings

    Support Rating

    10.0

    Critical Mention

    100%
    2 Ratings
    8.2

    Hootsuite

    82%
    179 Ratings

    In-Person Training

    Critical Mention

    N/A
    0 Ratings
    6.0

    Hootsuite

    60%
    1 Rating

    Online Training

    Critical Mention

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    8 Ratings

    Implementation Rating

    10.0

    Critical Mention

    100%
    2 Ratings
    10.0

    Hootsuite

    100%
    65 Ratings

    Likelihood to Recommend

    Critical Mention

    Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
    Tom McGuire | TrustRadius Reviewer

    Hootsuite

    I think Hootsuite is a great starting platform for anyone who is looking for a tool to help schedule content on multiple social channels. I think it's a great tool to help with distribution and keeping on top of comments on those social channels. It's also a really great platform for anyone on a budget because their free version is really robust for what it provides. However, Hootsuite does not have the best reporting platform (when I used it anyway), and if you're managing multiple brands, it's tricky to add several accounts that you manage in one account.
    Corinne Malo | TrustRadius Reviewer

    Pros

    Critical Mention

    • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
    • The ability to create tailored clips of each mention and quickly share them is unparalleled.
    • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    • The product has a really interactive media library which is very helpful even when we are out of images.
    • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
    • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
    • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
    Jake Widner | TrustRadius Reviewer

    Cons

    Critical Mention

    • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
    • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
    • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
    Jerry Kambic | TrustRadius Reviewer

    Hootsuite

    • Influencer recruitment - we would like to be able to research potential influencers to join our program.
    • Poor reporting and analytics within each platform within the Pro version.
    • Somewhat expensive for the functionality provided.
    • Only 1 user account provided in the Pro version.
    Jeff Thomas | TrustRadius Reviewer

    Pricing Details

    Critical Mention

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    Optional

    Starting Price

    Critical Mention Editions & Modules

    Additional Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $49 per month

    Hootsuite Editions & Modules

    Edition
    Professional$491
    Team$1291
    Business$7391
    EnterpriseContact for Pricing
    1. per month
    2. none
    Additional Pricing Details
    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Likelihood to Renew

    Critical Mention

    Critical Mention 10.0
    Based on 7 answers
    I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.8
    Based on 80 answers
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Laura Pence | TrustRadius Reviewer

    Usability

    Critical Mention

    Critical Mention 9.0
    Based on 2 answers
    It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
    Lyla Shaibi | TrustRadius Reviewer

    Hootsuite

    Hootsuite 9.0
    Based on 27 answers
    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Matthew Hardesty | TrustRadius Reviewer

    Reliability and Availability

    Critical Mention

    Critical Mention 8.0
    Based on 2 answers
    No answer on this topic is available.

    Hootsuite

    Hootsuite 10.0
    Based on 36 answers
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Anonymous | TrustRadius Reviewer

    Performance

    Critical Mention

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 32 answers
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Michael Royal | TrustRadius Reviewer

    Support Rating

    Critical Mention

    Critical Mention 10.0
    Based on 2 answers
    Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
    Jerry Kambic | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.2
    Based on 179 answers
    Overall support is very good. Whether it is about giving demonstration, giving a hands on for features, & functionality, Hootsuite customer care team is always up for it. I remember an instance where I was pretty new to use the hootsuite and so asked the hootsuite team for help. With in 1 hour, they assigned a person who gave me complete demonstration of application and helped me in overall functionality and usage of it
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Critical Mention

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 6.0
    Based on 1 answer
    Very easy to teach and learn
    Jessica Rudolph | TrustRadius Reviewer

    Online Training

    Critical Mention

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 8 answers
    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Critical Mention

    Critical Mention 10.0
    Based on 2 answers
    Critical Mention implementation was easy and fast. Their support and training were awesome.
    Jerry Kambic | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 65 answers
    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Edgar Carpenter IV | TrustRadius Reviewer

    Alternatives Considered

    Critical Mention

    Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.
    Anonymous | TrustRadius Reviewer

    Scalability

    Critical Mention

    No answers on this topic

    Hootsuite

    We haven't needed to scale it all.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Critical Mention

    • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
    • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
    • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
    Keith Wald | TrustRadius Reviewer

    Hootsuite

    • This product has a direct correlation with our ability to post blogs so without this tool, we would have not been able to post much.
    • It has made so many tasks so quick and prompt that it has altogether saved a significant amount of our time.
    • Their customer support is pretty consistent and that is what I really like about them.
    David Braun | TrustRadius Reviewer

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