What users are saying about
28 Ratings
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Based on 28 reviews and ratings
Hootsuite
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Top Rated
863 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 863 reviews and ratings
Feature Set Ratings
Listening/monitoring

Critical Mention
Feature Set Not Supported
N/A

7.7
Hootsuite
77%
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Boolean keyword searches

N/A
0 Ratings

7.7
77%
122 Ratings
Filtering out noise/spam

N/A
0 Ratings

7.4
74%
133 Ratings
Sentiment analysis

N/A
0 Ratings

7.6
76%
127 Ratings
Broad channel coverage

N/A
0 Ratings

8.2
82%
175 Ratings
Publishing

Critical Mention
Feature Set Not Supported
N/A

8.3
Hootsuite
83%
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Content planning and scheduling

N/A
0 Ratings

9.1
91%
235 Ratings
Audience targeting

N/A
0 Ratings

7.8
78%
161 Ratings
Content optimization

N/A
0 Ratings

7.9
79%
192 Ratings
Workflow management

N/A
0 Ratings

8.3
83%
199 Ratings
Engagement

Critical Mention
Feature Set Not Supported
N/A

8.0
Hootsuite
80%
Hootsuite ranks higher in 3/3 features
Hootsuite ranks higher in 3/3 features
Automated routing and prioritization

N/A
0 Ratings

7.8
78%
145 Ratings
Customer interaction histories

N/A
0 Ratings

7.9
79%
151 Ratings
Bulk actions

N/A
0 Ratings

8.2
82%
173 Ratings
Marketing

Critical Mention
Feature Set Not Supported
N/A

7.7
Hootsuite
77%
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Lead generation

N/A
0 Ratings

7.1
71%
113 Ratings
Content marketing

N/A
0 Ratings

8.3
83%
170 Ratings
Paid media management

N/A
0 Ratings

7.5
75%
108 Ratings
Campaigns and promotions

N/A
0 Ratings

7.7
77%
148 Ratings
Channel coverage/integration

Critical Mention
Feature Set Not Supported
N/A

8.6
Hootsuite
86%
Hootsuite ranks higher in 7/7 features
Hootsuite ranks higher in 7/7 features

N/A
0 Ratings

9.2
92%
216 Ratings

N/A
0 Ratings

9.0
90%
223 Ratings

N/A
0 Ratings

8.8
88%
198 Ratings
Google+

N/A
0 Ratings

8.9
89%
60 Ratings

N/A
0 Ratings

8.3
83%
196 Ratings

N/A
0 Ratings

7.9
79%
105 Ratings
YouTube

N/A
0 Ratings

8.2
82%
100 Ratings
Reporting/analytics

Critical Mention
Feature Set Not Supported
N/A

8.0
Hootsuite
80%
Hootsuite ranks higher in 3/3 features
Hootsuite ranks higher in 3/3 features
Campaign success analytics

N/A
0 Ratings

8.0
80%
174 Ratings
Real-time tracking

N/A
0 Ratings

8.0
80%
184 Ratings
Competitor analysis

N/A
0 Ratings

7.9
79%
120 Ratings
Account management

Critical Mention
Feature Set Not Supported
N/A

8.4
Hootsuite
84%
Hootsuite ranks higher in 2/2 features
Hootsuite ranks higher in 2/2 features
Role-based user permissions & privileges

N/A
0 Ratings

8.6
86%
173 Ratings
Mobile access

N/A
0 Ratings

8.1
81%
192 Ratings
Attribute Ratings
- Critical Mention is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
- Hootsuite is rated higher in 1 area: Availability
- Critical Mention and Hootsuite are tied in 2 areas: Usability, Implementation Rating
Likelihood to Recommend

9.2
Critical Mention
92%
20 Ratings

8.4
Hootsuite
84%
292 Ratings
Likelihood to Renew

10.0
Critical Mention
100%
7 Ratings

8.8
Hootsuite
88%
80 Ratings
Usability

9.0
Critical Mention
90%
2 Ratings

9.0
Hootsuite
90%
27 Ratings
Availability

8.0
Critical Mention
80%
2 Ratings

10.0
Hootsuite
100%
36 Ratings
Performance

Critical Mention
N/A
0 Ratings

10.0
Hootsuite
100%
32 Ratings
Support Rating

10.0
Critical Mention
100%
2 Ratings

8.2
Hootsuite
82%
179 Ratings
In-Person Training

Critical Mention
N/A
0 Ratings

6.0
Hootsuite
60%
1 Rating
Online Training

Critical Mention
N/A
0 Ratings

10.0
Hootsuite
100%
8 Ratings
Implementation Rating

10.0
Critical Mention
100%
2 Ratings

10.0
Hootsuite
100%
65 Ratings
Likelihood to Recommend
Critical Mention
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
Director Of Communications (and Media Relations)
Bloomsburg UniversityHigher Education, 501-1000 employees
Hootsuite
I think Hootsuite is a great starting platform for anyone who is looking for a tool to help schedule content on multiple social channels. I think it's a great tool to help with distribution and keeping on top of comments on those social channels. It's also a really great platform for anyone on a budget because their free version is really robust for what it provides. However, Hootsuite does not have the best reporting platform (when I used it anyway), and if you're managing multiple brands, it's tricky to add several accounts that you manage in one account.
Social Media Specialist II
Spectrum Brands - HHI DivisionConsumer Goods, 5001-10,000 employees
Pros
Critical Mention
- Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
- The ability to create tailored clips of each mention and quickly share them is unparalleled.
- The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.

Verified User
Employee in Marketing
Hospital & Health Care Company, 51-200 employeesHootsuite
- The product has a really interactive media library which is very helpful even when we are out of images.
- Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
- It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
- With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
Chief Software Architect
Crossover for WorkInformation Technology & Services, 1001-5000 employees
Cons
Critical Mention
- I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
- One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
- Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
Owner & CEO
Jerkami Communications Group, LLCTelecommunications, 1-10 employees
Hootsuite
- Influencer recruitment - we would like to be able to research potential influencers to join our program.
- Poor reporting and analytics within each platform within the Pro version.
- Somewhat expensive for the functionality provided.
- Only 1 user account provided in the Pro version.
Head of Digital
ShoebaccaRetail, 51-200 employees
Pricing Details
Critical Mention
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
—Critical Mention Editions & Modules
—
Additional Pricing Details
—Hootsuite
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$49 per month
Hootsuite Editions & Modules
Edition
Professional | $491 |
---|---|
Team | $1291 |
Business | $7391 |
Enterprise | Contact for Pricing |
- per month
- none
Additional Pricing Details
Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accountsLikelihood to Renew
Critical Mention
Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective

Verified User
Account Manager in Other
Public Relations and Communications Company, 11-50 employeesHootsuite
Hootsuite 8.8
Based on 80 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
President/Owner
Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees
Usability
Critical Mention
Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Associate Research Analyst
Edelman BerlandResearch, 51-200 employees
Hootsuite
Hootsuite 9.0
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Founder
UpticaMarketing and Advertising, 1-10 employees
Reliability and Availability
Critical Mention
Critical Mention 8.0
Based on 2 answers
No answer on this topic is available.
Hootsuite
Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesPerformance
Critical Mention
No score
No answers yet
No answers on this topic
Hootsuite
Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
CEO
Emma McLean KindergartenManagement Consulting, 1-10 employees
Support Rating
Critical Mention
Critical Mention 10.0
Based on 2 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Owner & CEO
Jerkami Communications Group, LLCTelecommunications, 1-10 employees
Hootsuite
Hootsuite 8.2
Based on 179 answers
Overall support is very good. Whether it is about giving demonstration, giving a hands on for features, & functionality, Hootsuite customer care team is always up for it. I remember an instance where I was pretty new to use the hootsuite and so asked the hootsuite team for help. With in 1 hour, they assigned a person who gave me complete demonstration of application and helped me in overall functionality and usage of it

Verified User
Account Manager in Marketing
Marketing & Advertising Company, 11-50 employeesIn-Person Training
Critical Mention
No score
No answers yet
No answers on this topic
Hootsuite
Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Search Specialist
MindshareMarketing and Advertising, 11-50 employees
Online Training
Critical Mention
No score
No answers yet
No answers on this topic
Hootsuite
Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

Verified User
Employee in Information Technology
Media Production Company, 11-50 employeesImplementation Rating
Critical Mention
Critical Mention 10.0
Based on 2 answers
Critical Mention implementation was easy and fast. Their support and training were awesome.
Owner & CEO
Jerkami Communications Group, LLCTelecommunications, 1-10 employees
Hootsuite
Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Director of Social Media
United States Marine CorpsMilitary, 1001-5000 employees
Alternatives Considered
Critical Mention
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to

Verified User
Professional in Marketing
Public Relations and Communications Company, 1001-5000 employeesHootsuite
Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.

Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employeesScalability
Critical Mention
No answers on this topic
Hootsuite
We haven't needed to scale it all.

Verified User
Strategist in Marketing
Hospital & Health Care Company, 1001-5000 employeesReturn on Investment
Critical Mention
- Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
- One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
- Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Account Coordinator
PMK•BNCPublic Relations and Communications, 51-200 employees
Hootsuite
- This product has a direct correlation with our ability to post blogs so without this tool, we would have not been able to post much.
- It has made so many tasks so quick and prompt that it has altogether saved a significant amount of our time.
- Their customer support is pretty consistent and that is what I really like about them.
Financial Accounting Consultant
EYAccounting, 10,001+ employees