Critical Mention vs Hootsuite

• Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
• I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
• Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.

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• The scheduling feature is fantastic. It allows you to easily plan the exact day, time, and channel that a particular post will be published.
• Mobile functionality is great with the app. The team could use it on their phones or tablets, which made it easy to make changes or additions on the go or in-between meetings.
• Social channel integration. All of the major channels are integrated with the tool, making it easy to sign in and start using it.

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• Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
• 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
• Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.

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• I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
• I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

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• Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
• One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
• Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.

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• Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
• During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.

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