Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Custify
Score 9.7 out of 10
Small Businesses (1-50 employees)
Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A
PlaybookUX
Score 3.0 out of 10
Mid-Size Companies (51-1,000 employees)
PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and…
$0
total
Sprinklr Service
Score 8.0 out of 10
N/A
Sprinklr Service is a cloud-native unified customer service platform powered by AI that enables customer and agent experience across 30+ digital, social and voice channels, and delivers real-time insights. Enables customers to interact with a brand on their preferred channel for consistent brand experience. Empowers agents with unified/360 customer view and recommends the most relevant responses with AI to improve agent productivity and experience.…
$249
per month per seat
Pricing
CustifyPlaybookUXSprinklr Service
Editions & Modules
No answers on this topic
Bring your own customers
$0
total
Unmoderated
$49
per participant
Moderated
$100
per participant (30 minutes)
Moderated
$150
per participant (60 minutes)
Self-Serve Customer Service Solution
$249
per month per seat
Offerings
Pricing Offerings
CustifyPlaybookUXSprinklr Service
Free Trial
NoYesNo
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeOptional
Additional DetailsOmnichannel Automation, AI and Insights Reporting
More Pricing Information
Community Pulse
CustifyPlaybookUXSprinklr Service
Considered Multiple Products
Custify
Chose Custify
Hubspot is defintiely more robust in what you can do with it, but Custify is great for customer success specific activities. We do use hubspot in line with custify, but we wouldn't be able to use one without the other. Custify can measure some product engagement metrics that …
Chose Custify

This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.


Chose Custify
Custify was simpler to integrate and easier to use. We got troubled by enterprise-grade software as it has a lot of requirements and were sometimes even shocked that the data is kept only for a short timeframe so no historical data digging was possible. Custify helped here a lot.
Chose Custify
I'd get Custify if you have high-value accounts, but your team doesn't have enough time to give them personalized treatment. If you're facing this, I know how difficult it is to run a CS team and use "no time" as the reason a key account is at risk.
Chose Custify
We tried other products before. They were good, but Custify is hands down our favorite. I recommend getting a demo from a few companies, maybe give a few a try, to see what works best for your needs.
Chose Custify
We actually thought of using Trello first. But as great as Trello is for task management it just won't work for this. Most other Customer Service systems seem to be designed for enterprise-level or have a bad user experience.

PlaybookUX
Chose PlaybookUX
Comparable to UserTesting, Validately, and Intellizoom. My favorite is definitely Usertesting.com. Many tests are available to screen. The interface is very streamlined. I wish there was more tests available with PlaybookUX. The testing payment amount is very competitive …
Chose PlaybookUX
We are previous UserTesting.com customers but found their subscription model to be inflexible for our needs. PlaybookUX not only fit our budget, but the flexibility has let us scale up and scale down testing as needed.
Chose PlaybookUX
PlaybookUX is much cheaper than usertesting.com. They are also easier to use and set up studies than user testing. I liked how simple it was and we could conduct both moderated and unmoderated for very cheap.
Sprinklr Service
Chose Sprinklr Service
We briefly used Hootsuite with another client. From day one, there were issues, from logging in to trying to compile data. We very quickly switched from that to Sprinklr.
Chose Sprinklr Service
Very similar in promptness, politeness and skill. Availability on weekends is good for both.
Chose Sprinklr Service
First, we had a social studio which was good in terms of functionalities but slow. After that, we had the chance to use Talkwalker & social bakers which were good tools yet not enough compares to Sprinklr
Chose Sprinklr Service
The tool is the best compared to the competition. It has advanced features. It is more difficult to master the operation, but in the long run, it is beneficial.
Chose Sprinklr Service
Many tools are the same, but the one where I noticed the biggest difference was between brandwatch and Sprinklr when it comes to social listening. Brand watch has a good and more affordable social listening platform, but it is not as easy to use and requires the client to code …
Chose Sprinklr Service
We also use Meltwater in our BU, and the good thing about Sprinklr is that you can actually compare your data numbers with the key word searches. Meltwater is limited in that it doesn't offer a wide range of services. Although the graphs and some other analysis functions on …
Chose Sprinklr Service
These tools were good to manage social interaction when you just have one or maybe two social media managers who take care of anything. When it comes to teams, there was not a good way to manage bigger amounts of requests and to have an overview of who does what. So you waste …
Chose Sprinklr Service
Sprinklr Modern Care is a stand out platform compared to previous social tools I've used. The listening tools are fantastic and unlimited.
Chose Sprinklr Service
Easy to use/user-friendly is the first benefit that comes to mind. It's very intuitive and doesn't require any training to get up and running and to start seeing the benefits.
Chose Sprinklr Service
The social listening and benchmarking dashboards of Sprinklr Modern Research have been a huge game changer for our department. They allow us to gauge the competitive landscape and monitor any trending topics in a particular space which allows us to realign our priorities for …
Chose Sprinklr Service
I only use this solution
Chose Sprinklr Service
We previously used Sparkcentral for our social media care. While we were very happy with the team there, the product had not evolved as much as Sprinklr and we found it to be lacking in its ability to handle different languages, route certain types of conversations with higher …
Chose Sprinklr Service
I've never used any Sprinklr Modern Care alternatives, but when it comes to communicating directly with customers, I much prefer using Sprinklr Modern Care over contact form and email interaction.
Chose Sprinklr Service
Prior to Sprinklr Modern Care, we used vBulletin and a custom repository to address the community needs of our customers. Keeping the experience user friendly was a key point on our needs list and our custom solutions and vBulletin forums were only positive experiences for our …
Chose Sprinklr Service
Evaluated and considered tools like uservoice, Lithium, Jive, and SuggestionBox. Ultimately, being able to quickly provision the system and test drive things in real-world situations really influenced the decision.
Chose Sprinklr Service
Uservoice.

We really liked the way that the Sprinklr Modern Care technology worked. It was really simple, easy for customers. Ultimately the technologies are not that different. The bigger reason is that we really appreciated the team at Sprinklr Modern Care.
Chose Sprinklr Service
• We use a tool called HelpSpot for email ticketing. They have a knowledge base for FAQs but no forum / community platform. Their technology not nearly as good • We looked at a number of tools that did either FAQ or feedback or community, but none except Sprinklr Modern Care …
Features
CustifyPlaybookUXSprinklr Service
Security
Comparison of Security features of Product A and Product B
Custify
7.0
Ratings
22% below category average
PlaybookUX
-
Ratings
Sprinklr Service
-
Ratings
Role-based user permissions7.00 Ratings00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Custify
8.0
Ratings
8% below category average
PlaybookUX
-
Ratings
Sprinklr Service
-
Ratings
API8.00 Ratings00 Ratings00 Ratings
Integration with Salesforce.com8.00 Ratings00 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Custify
9.0
Ratings
2% above category average
PlaybookUX
-
Ratings
Sprinklr Service
-
Ratings
Product usage9.00 Ratings00 Ratings00 Ratings
Help desk / support tickets9.10 Ratings00 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Custify
8.3
Ratings
3% below category average
PlaybookUX
-
Ratings
Sprinklr Service
-
Ratings
NPS surveys8.00 Ratings00 Ratings00 Ratings
Sponsor tracking8.00 Ratings00 Ratings00 Ratings
Customer profiles8.00 Ratings00 Ratings00 Ratings
Automated workflow9.00 Ratings00 Ratings00 Ratings
Internal collaboration7.00 Ratings00 Ratings00 Ratings
Customer health scoring9.00 Ratings00 Ratings00 Ratings
Customer segmentation9.00 Ratings00 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Custify
9.0
Ratings
7% above category average
PlaybookUX
-
Ratings
Sprinklr Service
-
Ratings
Customer health trends9.00 Ratings00 Ratings00 Ratings
Engagement analytics9.00 Ratings00 Ratings00 Ratings
Dashboards9.00 Ratings00 Ratings00 Ratings
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Custify
-
Ratings
PlaybookUX
-
Ratings
Sprinklr Service
7.1
Ratings
17% below category average
Agent dashboard00 Ratings00 Ratings8.00 Ratings
Validate callers00 Ratings00 Ratings6.00 Ratings
Outbound response00 Ratings00 Ratings6.00 Ratings
Call forwarding00 Ratings00 Ratings7.00 Ratings
Click-to-call (CTC)00 Ratings00 Ratings8.00 Ratings
Warm transfer00 Ratings00 Ratings8.00 Ratings
Predictive dialing00 Ratings00 Ratings5.00 Ratings
Interactive voice response00 Ratings00 Ratings8.00 Ratings
REST APIs00 Ratings00 Ratings8.00 Ratings
Call scripts00 Ratings00 Ratings7.00 Ratings
Call tracking00 Ratings00 Ratings7.00 Ratings
Multichannel integration00 Ratings00 Ratings8.00 Ratings
CRM software integration00 Ratings00 Ratings6.00 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Custify
-
Ratings
PlaybookUX
-
Ratings
Sprinklr Service
8.1
Ratings
3% below category average
Inbound call routing00 Ratings00 Ratings7.00 Ratings
Omnichannel inbound routing00 Ratings00 Ratings10.00 Ratings
Recording00 Ratings00 Ratings7.00 Ratings
Quality management00 Ratings00 Ratings7.00 Ratings
Call analytics00 Ratings00 Ratings8.00 Ratings
Historical reporting00 Ratings00 Ratings10.00 Ratings
Live reporting00 Ratings00 Ratings8.00 Ratings
Customer surveys00 Ratings00 Ratings8.00 Ratings
Customer interaction analytics00 Ratings00 Ratings8.00 Ratings
Best Alternatives
CustifyPlaybookUXSprinklr Service
Small Businesses
ChurnZero
ChurnZero
Score 7.9 out of 10
Smartlook
Smartlook
Score 8.8 out of 10
CloudTalk
CloudTalk
Score 7.4 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Optimal
Optimal
Score 9.0 out of 10
CloudTalk
CloudTalk
Score 7.4 out of 10
Enterprises
Gainsight CS
Gainsight CS
Score 8.8 out of 10
Optimal
Optimal
Score 9.0 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 8.4 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
CustifyPlaybookUXSprinklr Service
Likelihood to Recommend
9.0
(0 ratings)
8.1
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
-
(0 ratings)
7.5
(0 ratings)
Usability
9.0
(0 ratings)
9.1
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
9.9
(0 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
9.9
(0 ratings)
Support Rating
9.0
(0 ratings)
9.0
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
CustifyPlaybookUXSprinklr Service
Likelihood to Recommend
Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
Read full review
When you are trying to get feedback from users it's great to be able to use PlaybookUX because you don't have to do any of the manual work of conducting research. They take care of all of that for you. Great for companies who are short on time and don't want to do the administrative stuff.
Read full review
Sprinklr Service has always been well-suited for all of the work we do. As it's all social media content, and most require responses or escalations, Sprinklr Service covers all of that. The only time I think we wouldn't need it is if we were working with a much smaller client who didn't need us to have eyes on so many platforms at once.
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Pros
  • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
  • Getting multiple health scores and trends on one screen.
Read full review
  • Before actual release, it helps in getting trail user's feedback.
  • The dashboard to see how user interact with designs is really helpful.
  • Automatic usability testing feature is great (But needs little improvisation here).
Read full review
  • Transparency—Sprinklr Modern Care allows us to engage with our customers openly and honestly. Even frustrated or angry customer posts offer an avenue for us to display our business integrity and turn negative experiences into positive ones.
  • Moderation—Being able to moderate and organize our community so easily by merging topics into one canonical thread or archiving out of date threads helps to keep our search results relevant and improves the chances that our visitors find the help they need easily.
  • Company Visibility—The ability to easily alert any company employee of topics that might be interesting to them helps to improve the overall visibility of our customers. It also makes it easier to spot trends and encourage quick action if many people comment on one topic with the same problem.
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Cons
  • My biggest surprise was that we needed to dedicate more time than I thought at the beginning to learn the software more deeply. The interface is the easiest I've used, but there are just many possibilities this software opened up for us, and we wanted to make sure we're familiar with them.
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  • Roll up summary of all transcriptions
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  • I find it difficult to dive into analytics for each social post. The reporting tool gives me an overview of the channels but I would love to look at a breakdown of each post performance.
  • You currently can't add closed caption subtitles to videos uploaded through Sprinklr so this results in having to revert to the native platform.
  • I would love to be able to set up a newsfeed that includes posts from a number of our partner accounts, so I can keep up to date with what they're posting.
Read full review
Likelihood to Renew
No answers on this topic
No answers on this topic
The initial use of the product started out as a 90 day test to see if we could engage customers at a higher level using Sprinklr Modern Care. After a year the use of Sprinklr Modern Caren has now been extended to multiple products.
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Usability
Overall a great tool with very useful features. It's UI seems a bit clunky and there is no full dashboard. Without these it takes a bit of work to find what you need and get an overview of current activity. Also, implementing everything takes a bit of work. I would recommend it to any saas that is serious about scaling and has a customer success dept
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Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.
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It's a very easy program to learn and use. I have trained over 50 people on it over the years, and not once has anyone had trouble using it. It's very user-friendly and covers all the bases that social media moderation requires.
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Reliability and Availability
No answers on this topic
No answers on this topic
No issues with system availability. They manage updates in off-peak hours and I usually don't notice the changes until I log into the system the next day.
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Performance
No answers on this topic
No answers on this topic
Performance is great and is not negatively effecting our processes. We have to make sure it doesn't effect out load times. Not currently seeing any issues with widgets affecting page load times.
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Support Rating
I personally have never used their support but i know our business has had multiple calls with them and they have always been helpful. I would imagine they are helpful as they have always had responses for our questions and have never left us hanging. Highly rate their support team
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Very responsive when I had a technical question about a test.
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I know the Sprinklr conference calls have been helpful, but sometimes submitting a ticket can be a little daunting. In the past, we've included information in screenshots that are then asked for by a member of the support staff. The turnaround time has been between 3 days, which isn't horrible.
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In-Person Training
No answers on this topic
No answers on this topic
Training was efficient and fun. It was all webinars and YouTube videos. These were mostly lunch time sessions. 10
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Implementation Rating
No answers on this topic
No answers on this topic
Basic setup took me less than 30 minutes. This includes initial configuration, putting in the initial content, and getting the look-and-feel customized. The domain routing took the normal lag time any other website or blogging service. The really important thing was to get the user accounts setup and begin seeding the system with content before a public launch.
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Alternatives Considered
Hubspot is defintiely more robust in what you can do with it, but Custify is great for customer success specific activities. We do use hubspot in line with custify, but we wouldn't be able to use one without the other. Custify can measure some product engagement metrics that hubspot cannot
Read full review
We are previous UserTesting.com customers but found their subscription model to be inflexible for our needs. PlaybookUX not only fit our budget, but the flexibility has let us scale up and scale down testing as needed.
Read full review
We previously used Sparkcentral for our social media care. While we were very happy with the team there, the product had not evolved as much as Sprinklr and we found it to be lacking in its ability to handle different languages, route certain types of conversations with higher priority or to certain teams / agents. It also did not have as robust a reporting structure as Sprinklr does
Read full review
Return on Investment
  • Connecting all these data points has been a game-changer. We're seeing higher conversions both from free trials and from starter plans to premium plans. We're now developing an upsell offering for our most premium plan and figuring out how to integrate it into Custify. We're ambitious and want to see what's possible to pull off.
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  • Test questions are easy to understand.
  • Test types are easy to follow.
  • Software needed is easy to download and use.
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  • Increased employee efficiency: Having a clear, one-stop "shop" where users can leave feedback, ask questions, and find bug fixes or workarounds has saved me (and other community managers at my company) loads of time that was once spent responding to numerous emails on an individual basis.
  • Better customer service: Since everyone in the company is alerted of what's being written on our forum, it's easy to spot a high-priority issue, delegate to the person in charge, resolve it, and respond as soon as possible.
Read full review
ScreenShots

Custify Screenshots

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PlaybookUX Screenshots

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