Datameer vs. IBM Cognos Analytics vs. SMARTe Data Platform

Datameer is a great tool if someone is capable of keeping the most recent version of the tool up to date along with the most recent version of the distribution of Hadoop. The tool is easy to support but it must have someone who can run the back end processes

Well suited: Financial reporting - It can handle complex, pixel perfect, muti-page reports with scheduled delivery to stakeholders (like sales report by region on quarterly periodicity) Operational dashboard across departments - It can combine multiple data sources (ERP, CRM, excels etc) with filters, and embedded AI insights Less appropriate: Live dashboards - As stated earlier as well, IBM Cognos Analytics doesn't suit well for live dashboards or event driven data. For ex: live web traffic data or IOT device data, etc Data science - Although IBM Cognos Analytics is great tool for data exploration but it should not be used as a substitute for Python or R, which has edge over advanced modelling and stats based workflows like predictive modelling or clustering

Incentivized

1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• It leverages scalability, flexibility and cost-effectiveness of hadoop to deliver an end-user focused analytic platform for big data without involvement of IT.
• It overcomes Hadoop`s complexity by providing GUI interface with pre-built functions across integration, analytics and data visualization .
• Excel feature is awesome for business users which is already provided by Datameer.
• Using datameer now user can do smart analytic using Decision Trees, Column dependency and recommendation.
• Recently HTML5 inclusion is making application to available on a wider range of devices, including the iPad and other mobile devices which does not support Flash.
• It can be used in premise or in a cloud computing environment.
• Wizard-based data integration designed for IT and business users to schedule and do transformation of large sets of structured, semi-structured and unstructured data without any knowledge of Hadoop ecosystem.

• We can make dozens of dispatchers all focusing on different types of workloads.
• Friendly user interface, without the need for coding or complicated editing.
• Highly functionality reporting tools.
• We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.

Incentivized

• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

Incentivized

• Concentration issues are possible while using a lot of tabs at once.
• In most cases, the length of a tutorial video is excessive.
• A more condensed design is certainly a viable option.

Incentivized

• IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
• Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.

Incentivized

• UI could be better.
• Automate the product buying experience.

Employees with intermediate SQL and Hive knowledge can generate reports faster than using Datameer . It does have visualization tool but I don't think it is anything that cannot be accomplished by importing the data in Excel

For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.

Easy to use for most things, starts to require some planning as your projects get more complex.

We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.

Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point

Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.

Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.

Incentivized

Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.

The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us

Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.

Pricing, support, and ease of use. We plan to scale up our data over the net few years and Datameer gives us all the things we need in one tool. Handles large transformations quickly and works with all the cloud data warehouses.

Datameer's per-user pricing sealed the deal for us as we plan to transfer much more data over the next few years. We looked at Fivetran but the usage pricing discourages growth. We also looked at Informatica but it was too expensive and didn't work as well with other BI tools like Datameer does.

Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.

Incentivized

We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.

• We have not been able to reach our business objectives just yet.
• Hadoop its a hard sell in most companies still.
• Legacy skills are still highly on demand and as long as an easier path leverage SQL for example is available, it would be hard to gain more adoption.

Incentivized

• We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
• Options of customizing & scheduling reports as per our requirements basis.
• Has mobile application which works seamless.
• API integration is not upto the mark with very limited options.
• Licensing & Maintenance can go from cheap to expensive depending on the scope.

Incentivized

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

Incentivized