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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    HubSpot Sales Hub

    Score8.8 out of 10
    N/AHubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.

    $15

    per month per seat

    Pricing
    Demandbase OneHubSpot Sales Hub
    Editions & Modules
    No answers on this topic
    Sales Hub Starter
    $15
    per month per seat
    Sales Hub Professional
    $100
    per month per seat
    Sales Hub Enterprise
    $150
    per month per seat
    Offerings
    Pricing Offerings
    Demandbase OneHubSpot Sales Hub
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.Discount available for annual billing.
    More Pricing Information
    Community Pulse
    Demandbase OneHubSpot Sales Hub
    Considered Both Products
    Demandbase
    Chose Demandbase One
    We still use LinkedIn for accounts that Demandbase does not have enough contacts to target. Overall the tracking on engagement is much better on Demandbase.
    Incentivized
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    96%
    Would buy again
    53 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    98%
    Delivers good value for the price
    45 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    96%
    Happy with the feature set
    53 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    100%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    97%
    Implementation went as expected
    37 Answers
    Features
    Demandbase OneHubSpot Sales Hub
    Engagement
    Comparison of Engagement features of Demandbase One and HubSpot Sales Hub
    Feature
    Demandbase One
    5.9
    47 Ratings
    21% below category average
    HubSpot Sales Hub
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and HubSpot Sales Hub
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    HubSpot Sales Hub
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and HubSpot Sales Hub
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    HubSpot Sales Hub
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and HubSpot Sales Hub
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    HubSpot Sales Hub
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and HubSpot Sales Hub
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    HubSpot Sales Hub
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Best Alternatives
    Demandbase OneHubSpot Sales Hub
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Autoklose
    Score9 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Mixmax
    Score9.8 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Groove (legacy product)
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneHubSpot Sales Hub
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.7
    (129 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.0
    (7 ratings)
    Usability
    6.6
    (94 ratings)
    8.0
    (12 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    8.3
    (5 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    9.1
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneHubSpot Sales Hub
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    HubSpot
    HubSpot Sales HUB is well suited for teams who want to run a sales team, grow their business, and continue to do so efficiently. The amazing elements of HubSpot Sales HUB is how the UI facilitates the work to begin with. Beyond the features and capabilities, the UI helps make what you and your team want to accomplish easy. The sales teams who have 2-5 people, teams of 20-50, or 500+, the HubSpot Sales HUB will adapt to how you and your organization are structured.
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    HubSpot
    • The task feature of HubSpot has been super helpful for me to organize what activities I am focusing on throughout the day. Instead of having a generalized list of the activities that need to take place today, I can organize that list by calls, emails, to-do's, linked-in, etc. That way I can take an hour of my time and focus on only doing phone calls, only doing emails, etc. It has helped me increase my productivity by making 20 phone calls a day to 100 phone calls throughout the day.
    • Hubspot Sequences are also super helpful in order to plug and play contacts that need similar solutions. The automatic email feature allows me to not have to spend time sending a simple email template. Instead, it automatically sends that email out at the time that THEY would most likely respond.
    • This gives me more time to focus on the tasks that I can't automate, allowing me to be way more productive. I can also customize my sequences to automate when I am reaching out, and what activity I am doing.
    • Sequences give me the ability to create a highly customized approach, with the scalability of a plug and play format.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    HubSpot
    • I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
    • Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    HubSpot
    Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    HubSpot
    Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    HubSpot
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    HubSpot
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    HubSpot
    Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
    "Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    HubSpot
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    HubSpot
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    HubSpot
    It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    HubSpot
    To be honest, there are great features in all of these competitors but they aren't quite as user-friendly or robust compared to Hubspot. Hubspot's Sales hub was able to add more features to it's platform while remaining very user-friendly and easy to use. I found myself getting lost navigating platforms like Zendesk or Salesforce, there is also a much nicer onboarding experience with Hubspot.
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    HubSpot
    • Lead Response Time:
    • Prior to Hubspot, this was maybe 24 hours as an average. Now it is MINUTES. We immediately get back to clients and if we aren't able to then we will connect using email automation and sequences without lifting a finger. It's great!
    • Company Growth in difficult times:
    • Despite COVID causing issues on Residential Construction in Washington, we have continued to grow as a business, and part of that is thanks to our amazing Sales team, and part of that credit goings to Hubspot directly. If we didn't have Hubspot we would have shrunk or stayed the same as a company. Hubspot made sure we grew.
    • ROI [return on investment]
    • It's a hard thing to measure but our company has increased its revenue by more than 20% compared to last year. And that is saying a lot for our industry especially with COVID's impact on Residential Construction. I
    • can't measure it precisely but I know beyond any shadow of a doubt that HUBSPOT helped make this possible because our Sales and Marketing Teams are sharper and more capable than they have ever been thanks to this wonderful CRM.
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot