TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Microsoft Dynamics GP

    Score5.4 out of 10
    N/AMicrosoft Dynamics GP is an ERP software with accounting capabilities. It includes various packs for customizability and features tailored to specific industries’ needs. GP is offered as a perpetual license or subscription.N/A
    Pricing
    Demandbase OneMicrosoft Dynamics GP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneMicrosoft Dynamics GP
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneMicrosoft Dynamics GP
    Considered Both Products
    Demandbase
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    33%
    Would buy again
    2 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    83%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    Demandbase OneMicrosoft Dynamics GP
    Engagement
    Comparison of Engagement features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Microsoft Dynamics GP
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Microsoft Dynamics GP
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Microsoft Dynamics GP
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Microsoft Dynamics GP
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Microsoft Dynamics GP
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics GP
    6.4
    20 Ratings
    17% below category average
    Pay calculation00 Ratings6.219 Ratings
    Benefit plan administration00 Ratings5.815 Ratings
    Direct deposit files00 Ratings7.518 Ratings
    Salary revision and increment management00 Ratings6.517 Ratings
    Reimbursement management00 Ratings6.016 Ratings
    Customization
    Comparison of Customization features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics GP
    4.3
    27 Ratings
    55% below category average
    API for custom integration00 Ratings2.526 Ratings
    Plug-ins00 Ratings6.021 Ratings
    Security
    Comparison of Security features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics GP
    6.8
    40 Ratings
    18% below category average
    Single sign-on capability00 Ratings5.532 Ratings
    Role-based user permissions00 Ratings8.140 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics GP
    5.3
    41 Ratings
    38% below category average
    Dashboards00 Ratings3.429 Ratings
    Standard reports00 Ratings6.139 Ratings
    Custom reports00 Ratings6.439 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics GP
    5.0
    48 Ratings
    42% below category average
    Accounts payable00 Ratings6.345 Ratings
    Accounts receivable00 Ratings5.736 Ratings
    Cash management00 Ratings6.336 Ratings
    Bank reconciliation00 Ratings5.541 Ratings
    Expense management00 Ratings4.431 Ratings
    Time tracking00 Ratings8.014 Ratings
    Fixed asset management00 Ratings4.428 Ratings
    Multi-currency support00 Ratings2.619 Ratings
    Multi-division support00 Ratings3.026 Ratings
    Regulations compliance00 Ratings3.214 Ratings
    Electronic tax filing00 Ratings9.012 Ratings
    Self-service portal00 Ratings7.012 Ratings
    Global Financial Support00 Ratings6.07 Ratings
    Primary and Secondary Ledgers00 Ratings4.721 Ratings
    Intercompany Accounting00 Ratings3.618 Ratings
    Localizations00 Ratings4.513 Ratings
    Journals and Reconciliations00 Ratings4.526 Ratings
    Enterprise Accounting00 Ratings2.616 Ratings
    Configurable Accounting00 Ratings3.517 Ratings
    Centralized Rules Framework00 Ratings3.214 Ratings
    Standardized Processes00 Ratings6.119 Ratings
    Inventory Management
    Comparison of Inventory Management features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics GP
    4.2
    26 Ratings
    54% below category average
    Inventory tracking00 Ratings5.524 Ratings
    Automatic reordering00 Ratings1.013 Ratings
    Location management00 Ratings4.018 Ratings
    Manufacturing module00 Ratings3.415 Ratings
    Order Management
    Comparison of Order Management features of Demandbase One and Microsoft Dynamics GP
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics GP
    3.5
    25 Ratings
    71% below category average
    Pricing00 Ratings3.718 Ratings
    Order entry00 Ratings3.721 Ratings
    Credit card processing00 Ratings1.012 Ratings
    Cost of goods sold00 Ratings4.925 Ratings
    Order Orchestration00 Ratings4.99 Ratings
    End-to-end order visibility00 Ratings3.312 Ratings
    Order exception Resolution00 Ratings3.37 Ratings
    Best Alternatives
    Demandbase OneMicrosoft Dynamics GP
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneMicrosoft Dynamics GP
    Likelihood to Recommend
    6.7
    (225 ratings)
    4.0
    (54 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    9.9
    (7 ratings)
    Usability
    6.6
    (94 ratings)
    5.4
    (10 ratings)
    Availability
    7.0
    (2 ratings)
    10.0
    (2 ratings)
    Performance
    7.3
    (2 ratings)
    7.0
    (1 ratings)
    Support Rating
    10.0
    (50 ratings)
    7.0
    (5 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    8.2
    (3 ratings)
    CPA Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneMicrosoft Dynamics GP
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Microsoft
    Microsoft Dynamics GP is well-suited for our environment, as we pay a diverse group of employees, including on-the-road drivers, shop employees (some in other locations), and office employees. It easily tracks time off, taxes, pay, etc. The reporting allows us to verify with our drivers how they are paid each week, whether it be through mileage or stop-offs.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Microsoft
    • Great Plains started as back office/accounting, and that is still it's strong suit.
    • SQL and the GP programming language, Dexterity, provide a robust, scalable, and stable platform with well documented maintenance and repair procedures. Relatively easy to manage, tune, and support.
    • Microsoft support for GP verges on "particularly well". Doesn't quite get there but good enough once you know what you're doing
    • Strong partner network, including the GP User Group (GPUG)
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Microsoft
    • With respect to the allocations, once the expense is entered into the allocation account, you lose the ability to run any detail on just the total of the expense. It would be nice if you could run a trial balance on the allocation accounts the same way you can with regular accounts.
    • I've always thought security set up could be a bit simpler. It actually has gotten better through the years. Specifically, with eight separate entities, it would be nice to have a "master" setup where you could call up one group entity, assign the users rights, and then be finished. Currently, whenever I have a new user, I have to call up each individual entity and select all of the features I want the user to have. That means I have to do eight steps for each user.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Microsoft
    Due the economic challenges that Puerto Rico is having, the company has had to merge some companies in order to be more efficient. It has been easy in GP to process those merges, even thought we had to spend days to accomplish that the process was smooth and accurate. In addition we were able to streamline the purchasing and sales process and the organization is confident to keep renewing GP for the future versions.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Microsoft
    Though it is a basic accounting package, I believe some users do not find the old style menus and navigation options intuitive. There is also a great lack of training resources in the market, so users have to learn the product without guidance a lot, resulting in inefficient workflows and misuse or misunderstanding of many features.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Microsoft
    The rating is directed to the thrid party serive provider that we use. I do not now how good the Microsoft direct support is.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Microsoft
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Microsoft
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Microsoft
    Basically the challenge with this implementation was the Business Portal, too many errors and even the aplication is up and running the users are still having issues. We will start planning the migraton to GP 2015 soon.
    Incentivized
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Microsoft
    I come from a strong background of using SAP. SAP doesn't have the flexibility of GP, an example would be SAP doesn't allow core mods, if they catch you, you lose support. Microsoft doesn't really care about mods, but they will be quick to have the vendor you used support your issue if it is caused by those mods. With SAP your company adapts to the software, where with GP you adapt the software to you.
    Incentivized
    Read full review
    Scalability
    Demandbase
    No answers on this topic
    Microsoft
    The functionality that GP and related ISV solutions offer and the ease of integration of GP to other systems makes it an extremely scalable solution
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Microsoft
    • Microsoft Dynamics GP allows my clients to move from a paper or spreadsheet based company to an integrated, electronic, streamlined business. I love being able to help clients gain efficiencies through the use of Microsoft Dynamics GP.
    • Microsoft Dynamics GP allows for better customer service because everything is at our fingertips. If someone calls questioning an invoice, we can easily look it up. If someone calls stating they paid an invoice with a certain check number, we can quickly run a query to find that particular check number to see where it was applied.
    • Having everything on a single platform provides ease of use for upgrades, backups and end user training. There is only one software to learn!
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot