Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.
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Sendoso
Score 8.4 out of 10
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Sendoso is a gift sending platform designed to support B2B sales and ABM, and provide a sales accelerant.
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Pricing
Demandbase One
Sendoso
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase One
Sendoso
Free Trial
No
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
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More Pricing Information
Community Pulse
Demandbase One
Sendoso
Considered Both Products
Demandbase One
Verified User
Anonymous
Chose Demandbase One
I consider Demandbase One to be a more enterprise and mature account based marketing solution. It has a lot of features that are helpful, but only if you have the team, the plan, and the budget to take full advantage of them. I often recommend that clients start with a more …
I have only used Demandbase One so far, but I have heard from other colleagues that they prefer this tool over other tools they have used in the past. The only comparison I can make is doing it manually, which makes a massive difference, so I recommend a tool like Demandbase.
I'm not sure what other products our marketing team has evaluated or currently uses, but we are also using Drift for insight into website activity and live chats. They're similar in that you can track engagement but I've found the reports are a little more finicky. They also …
They are different in many ways, but I like the Demandbase One platform best, because it gives us a better representation of what the ABM accounts are doing, by giving us a score representing the data of the last 30 days instead of real time.
I think it complements the service, not directly competing. Both are great prospecting tools that help improve overall productivity which results in eventual increase in sales and revenue. LinkedIn Sales Navigator is important during prospecting, in terms of the details of …
I have used Marketo much longer and know how to do a lot more in that platform so I prefer that more at the moment but am willing to grow in my knowledge/ use if I can understand more how to better utilize Demandbase and be more cost effective and efficient.
Truly, I have not used anything super similar to Demandbase One, which maybe is why I am so blown away by the services. I have not used a platform that truly shows who is interested and backs it up with reliable information. At my past B2B tech company, there was some sort of …
Demandbase One was more economical and feature-rich. The interface was also intuitive to use and all the key features were part of the core package like the journey builder, intents etc. So no hidden fees or long term contracts to get the essentials
I honestly think Alyce has a better format - the landing page is a lot more useful and as a user I get a lot more out of it than I did Sendoso. I think is also varies depending on the company and how they want their gifts organized, but I really do feel like Alyce really tops …
Sendoso Adoption: we struggled with sales adoption. They never fully bought into Sendoso campaigns. With Alyce, all sales reps are using the tool and there's accountability by each team member. They love using the tool because it's so easy.
Focus on Personalization: Our primary goal is to deeply personalize gifts based on individual preferences, Alyce's reputation for thoughtful curation was a deciding factor.
User-Friendly Interface: Ease of use was a critical consideration, and a straightforward, user-friendly …
We selected Sendoso because of the integrations they had with HubSpot, Amazon, Square, and more. And their ability to meet the needs of multiple teams in our organizations.
Reachdesk does not have the same gift card policy as Sendoso. They do not make you pay for gift cards that are not redeemed even if the email is opened. I find this to be a significant leg up over Sendoso because this policy seems unfair and creates a lot of waste in our budget.
Besides DoorDash, is the overall robust first solution I've used, and would not change it! Ease of use and user interface enables anyone to use the solution.
When I joined RollWorks, we were using Sendoso, I am most familiar with Sendoso's interface and capabilities. I like Sendoso's selection of gifts and ability to choose the value of an e-gift card. My favorite Sendoso feature is the ability to send a specific item via Amazon.
Sendoso has a more flexible solution than Alyce and at a better price. In addition, it has a wider breadth of eGift options than PFL has. I think PFL does have better inventory tracking but overall needed more on the front end to make it worth it (and gifting in more …
Sendoso is super
easy to use, their Salesforce integration is a game-changer, tracking
capabilities are solid, and their customer support is as good as you could hope
It's way better. PFL is extremely limited and better designed for mass print mailers. PFL prices are also outrageously high; all you can do is laugh when you get the quotes.
Sendoso does everything I wanted it to do, except [for] really get into AI learning and crawling the web for customer information. Alyce does an okay job at that but you are paying for it. We encouraged our representatives to build a relationship with the prospect to earn trust …
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
For the most part when we have been curating our own swag and having it sent to the warehouse we have had great luck at keeping our costs minimal and then curating a holiday or themed swag box for our staff to be sent. The ease at which we can set up a build your own box and have it curated how we like is fantastic and super helpful. We love the touch of the "handwritten" notes as well! Our team always say they love these. There have been a few instances where we had issues with Sendoso and how something was handled. One example is when we created and ordered glass travel mugs from KeepCup to be sent to our team. Some of them arrived damaged and they were rejected before we could even do anything about it, we were told after the fact and not given any ability to work with the Vendor for replacements and Sendoso with a plan to use the cups that were still in tact. Through this we lost 4 boxes of inventory and hundreds of dollars of swag for our team and clients - which doesn't sound like a lot but w are a small company and this has a bit impact on us. Not to mention resolving this issue then took 5+ months of admin power and time. In the end we didn't get much resolve and being the customer in the situation felt like we were in between two companies and their policies, KeepCup did all they could to work with us for a resolution but Sendoso didn't. We felt like we got the short end of the stick in this instance
'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
'Challenges' and 'Trends' - information to engage prospects during conversations.
The Custom Brand Shop has been a real game-changer.
Easy to place curation requests and quick responses.
The ability to send items through Amazon but also include inventoried items is great for higher value gift bundles and lets you avoid having to source items that you may not be 100% sure about the quantity needed.
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
We're very sticky with Sendoso and would prefer to not train the entire sales org on a new platform! That and we've already sent up a plethora of gifts the team can send out (eGifts, physical branded items, treats, plants, etc.).
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
I log in to the Sendoso website each time to use it, I'm not sure if there's an easier way. There may actually be a chrome extension that I'm just not using for whatever reason. I bet there is. But the website works well enough. Doesn't blow my mind, but it's all I need
Sendoso occasionally has downtime, but it's usually isolated to a single feature and doesn't effect the entire platform. They are responsive when it comes to intaking these outages and are quick to work to resolve them
Their platform doesn't take a long time to load, and it typically isn't too buggy once a new feature has been out for a while. Reports are pretty quick to generate and are emailed to the user on file for use typically within ten minutes or so. I have not noticed Sendoso slowing down any of the software it integrates with at all
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
They listened to the problem with delivery times but did not present a reasonable solution. Again, the shipping costs consumed too much budget. On one bulk send their support team agreed to take over a project for a few of the reps which is encouraging to see.
Our in person trainings were on zoom, but they are not recordings which is why I listed them as in person. You get a live person to walk you through integrations, how to use the platform, sendings best practices, setting up other users, etc. The customer success team will help you training staff users too. Ours even ran a contest for them to encourage them to send to prospects and they provided the prize!
These were CSM and Onboarding team zoom meetings where they hand-hold you, which is nice especially compared to other company onboardings. After that they have Zen desk articles and regular check-ins where you can get the training you need. I also am on a slack channel with Sendoso staff where I can ask additional questions or look for best practices.
Implementation is trivial. This is a cloud based solution. it is easy to identify companies and execs for alerting.Users looking to use the connections tool must download from social media and Outlook. They then have to upload the files to the platform.While they support custom sales triggers, users must define the key terms which define the event. Users must then wait several hours for the system to build the alert.
Get Sales and Marketing both involved in the implementation so you can strategize on how you'd want to use it across your organization. This will help your CSM roll it out the way you want instead of trying to piecemeal it after you've finished the onboarding process. Also I would recommend using a mix of Sendoso Direct, Inventory and eGift sends. Relying all on one or the other will not serve you well
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
Sendoso Adoption: we struggled with sales adoption. They never fully bought into Sendoso campaigns. With Alyce, all sales reps are using the tool and there's accountability by each team member. They love using the tool because it's so easy. Reporting: we never had a true picture of how gifting campaigns were driving revenue against what we'd spent. Our MOPs team had to manually pull and report on ROI from gifting. With Alyce, it's automated. Overall ease-of-use: Sendoso was easy to use as a marketer, but we hated building our own landing pages in Marketo (I'm not a fan of Marketo pages). The Alyce LPs are cookie cutter, but clean, you can personalize the message, gift and the sender's profile picture and contact information are viewable. The sales team leads love creating their own campaigns, create friendly competitions between teams and get creative with the campaigns (we never saw them using Sendoso like this). Reachdesk Personalization: Reachdesk's personalization is better. You can send any gift (whiskey bottle, pickleball set, you name it) with sketched personalization in a one-off setting vs. ordering in bulk. Alyce is not quite as efficient in one-off personalizations. You still need to go through a curator. Automation: both Reachdesk and Alyce are comparable in SF, Marketo, HubSpot integrations, but Reachdesk doesn't integrate with 6sense the way Alyce does. Right now we're able to gift to ICPs at accounts that are in-market in decision or purchase stage (showing real intent). This means we experience less people taking the gift for a demo and running and gifting to those that are more likey to buy.
Sendoso has really improved here. Along with helping you train your staff, you can now clone gift touches, sync them with salesforce from the platform directly, and send out address confirmations using your own or their email sending platform - they also just released an option for you to white-label your own domain. helping you save time and get a lot off the ground quickly
Demandbase has given us the visibility our sales and marketing team needs in order to see how their top strategic accounts are performing and what their engagement level is like with our brand.
Demandbase makes it easy for us to scale our efforts because it is an easy-to-use platform.
We are able to demonstrate ROI and show the impact our Demandbase campaigns are having on our target accounts.
We had an increase in people visiting our booth at a conference based on receiving an item via Sendoso and bringing it with them to the show.
We have seen more leads come in from partners ever since we started sending reps at those partner companies gift packages as certain benchmarks for leads were hit.
