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DemandTools vs. GTM Studio Powered by ZoomInfo vs. NetApp FAS Storage Arrays

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandTools

    Score9.3 out of 10
    N/ADemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.N/A

    GTM Studio Powered by ZoomInfo

    Score8.1 out of 10
    N/AGTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A

    NetApp FAS Storage Arrays

    Score9.5 out of 10
    N/ANetApp's FAS series systems offers a storage array system for enterprises.N/A
    Pricing
    DemandToolsGTM Studio Powered by ZoomInfoNetApp FAS Storage Arrays
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandToolsGTM Studio Powered by ZoomInfoNetApp FAS Storage Arrays
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
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    User Ratings
    DemandToolsGTM Studio Powered by ZoomInfoNetApp FAS Storage Arrays
    Likelihood to Recommend
    10.0
    (118 ratings)
    8.3
    (161 ratings)
    10.0
    (15 ratings)
    Likelihood to Renew
    9.9
    (16 ratings)
    8.3
    (12 ratings)
    10.0
    (1 ratings)
    Usability
    10.0
    (7 ratings)
    8.3
    (61 ratings)
    10.0
    (3 ratings)
    Availability
    9.8
    (2 ratings)
    8.5
    (5 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (3 ratings)
    7.9
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (5 ratings)
    9.1
    (9 ratings)
    8.0
    (4 ratings)
    Online Training
    8.5
    (2 ratings)
    9.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.9
    (6 ratings)
    8.6
    (7 ratings)
    9.0
    (1 ratings)
    Configurability
    7.5
    (2 ratings)
    9.0
    (4 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    8.2
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (2 ratings)
    8.5
    (5 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    7.8
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    7.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    DemandToolsGTM Studio Powered by ZoomInfoNetApp FAS Storage Arrays
    Likelihood to Recommend
    Validity
    DemandTools is good for almost everything related to mass data manipulation. The only scenario I haven't tried using DemandTools and was recommended to use Data Loader for was inserting records while keeping the original created date. The issue was that we had a disconnection with an external messaging partner, and when the records were retrieved, a few days had passed since the original day of the incoming messages. To insert the messages while keeping the original created date, DataLoader was helpful. I am not sure how to do that in DemandTools. But again, for everything else, DemandTools is a lifesaver.
    Incentivized
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    ZoomInfo
    It is less appropriate for small businesses and industries. However, it works well and provides a better ROI for B2B prospecting. It should also provide personalized, relationship-building outbound strategies. It should also provide insights into whether a contact has changed jobs/roles or moved to a different industry or company.
    Incentivized
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    NetApp
    It is very easy to use with NFS. Creating new volumes and mounting to servers such as ESXi or Linux is a breeze. It does also support CIFS but it is far less intuitive and requires much more effort. Replicated data is also very simple and robust in the form of SnapVaults or SnapMirrors. This data is either immediately or periodically replicated to a peer FAS in the cluster for retention.
    Incentivized
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    Pros
    Validity
    • PowerGrid can review and make the updates simultaneously.
    • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
    • BulkBackup [is] just one click, majority data got updated.
    • Scenarios save a lot of time for similar working load.
    Incentivized
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    ZoomInfo
    • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
    • The reporting allows us to easily see the performance of our ads. There is no guesswork.
    • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
    Incentivized
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    NetApp
    • The selling point for NetApp FAS is the application and data protection integration capabilities they provide.
    • We have been able to use NetApp FAS in a variety of use cases with a standard set of management tools.
    • NetApp FAS has evolved over the years from just NAS to also include block protocols. At this time they support almost all industry standard protocols.
    Incentivized
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    Cons
    Validity
    • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
    • Some features aren't user intuitive and it takes a while to learn.
    Incentivized
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    ZoomInfo
    • Does not fully integrate sales and marketing, so some work and translation is still required.
    • this is a complicated tool, and requires a rather long time to train employees to use properly.
    • no training included, and the price is a bit high
    • Does not integrate the same across all internet browser programs
    Incentivized
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    NetApp
    • Deduplication job runs at certain times and creates a large CPU overhead for the system
    • Management of a volumes, disk groups, LUNs, etc. is a burden to manage and is not efficient with storage capacity
    • Upgrades are complicated and not "non-disruptive"
    Incentivized
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    Likelihood to Renew
    Validity
    It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
    Incentivized
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    ZoomInfo
    I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
    Incentivized
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    NetApp
    It just works! We've used NetApp FAS Storage Arrays systems since 2011 and have had fantastic results, in particular since 2016 as performance has drastically improved. Tools are great/user friendly, command line capabilities are very strong ... it is simply very effective at what it does!
    Incentivized
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    Usability
    Validity
    Allows for control in uploading lists, saved processes for checking duplicate records.

    Allows for backup files and quick reverts if something goes wrong.

    Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

    Automated processes for set and forget hygiene tasks
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    ZoomInfo
    Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
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    NetApp
    It does have a really nice and easy to use web interface to do pretty much anything you need with it. It was very simple to configure our volumes and luns and connect them to our VMWare environment using the interface. It has options to rename, shrink, grow, and other things with our luns and volumes. It was nice and easy to read graphs to see where you stand on your storage usage at a glance.
    Incentivized
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    Reliability and Availability
    Validity
    There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
    Incentivized
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    ZoomInfo
    I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
    Incentivized
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    NetApp
    No answers on this topic
    Performance
    Validity
    DemandTools is a bit clunky and slow at times
    Incentivized
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    ZoomInfo
    I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
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    NetApp
    No answers on this topic
    Support Rating
    Validity
    Support can be slow so do not expect quick turn for urgent issues.
    Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
    The training webinars help with the basics but not much if you need advanced functionality.
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    ZoomInfo
    I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
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    NetApp
    NetApp support in Brazil is managed by its partners. We know in other countries, such as the US and NO, they have support directly from Netapp. We have a very good NetApp partner working with us since the beginning, on both the implementation and daily support. Very few cases needed to be escalated to NetApp support, most of the cases are handled and satisfyingly closed by the partner.
    Incentivized
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    Online Training
    Validity
    The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
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    ZoomInfo
    I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
    Incentivized
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    NetApp
    No answers on this topic
    Implementation Rating
    Validity
    I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
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    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
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    NetApp
    Our initial deployment was handled by pro services. Most later deployments were handled in-house. All went very smoothly. Documentation made it relatively easy to set up new systems which allowed us to do it in-house. When using pro services they were professional and comprehensive.
    Incentivized
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    Alternatives Considered
    Validity
    Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.
    Incentivized
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    ZoomInfo
    ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.
    Incentivized
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    NetApp
    NetApp stacked nicely and gave enterprise-level usability for snapshot-based backups. Our previous RPO was several hours. It was selected prior to me arriving at the company, but It was selected for the hardware refreshes due to its compatibility with several other vendors, like CommVault and VMware.
    Incentivized
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    Contract Terms and Pricing Model
    Validity
    No answers on this topic
    ZoomInfo
    No, it was clear.
    Incentivized
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    NetApp
    No answers on this topic
    Scalability
    Validity
    It's done everything we've needed it to do.
    Incentivized
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    ZoomInfo
    It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
    Incentivized
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    NetApp
    No answers on this topic
    Return on Investment
    Validity
    • It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
    • We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
    • Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
    • The return on investment isn't easily quantifiable but it is FELT in our department.
    Incentivized
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    ZoomInfo
    • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
    • With better prioritization, our team can get to the right people faster, speeding up sales cycles
    • We are seeing a stronger pipeline and more booked meetings from our BDR team
    Incentivized
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    NetApp
    • The speed of file recovery is the biggest positive impact. Recovering from a ransomware attack in minutes is something you can certainly brag about.
    • Integration with products like Exchange and SQL can certainly speed up normal day to day processes. Not just in backup recovery situations either.
    • Redundant paths make migrations and updates very easy with no downtime.
    Incentivized
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    ScreenShots

    DemandTools Screenshots

    Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation