What users are saying about
42 Ratings
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Score 7.5 out of 100
4 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

D&B Hoovers

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman | TrustRadius Reviewer

TechTarget Priority Engine

The nurtures have worked really well. It's one upload I do every week that doesn't take a lot of time but brings in a lot of pipelines. Because our Sales Team has so many applications, the emails about specific accounts that are more engaged can get lost in translation.
davi schmidt | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

D&B Hoovers
8.8
TechTarget Priority Engine
Advanced search
D&B Hoovers
8.8
TechTarget Priority Engine
Identification of new leads
D&B Hoovers
9.1
TechTarget Priority Engine
List quality
D&B Hoovers
8.7
TechTarget Priority Engine
List upload/download
D&B Hoovers
8.9
TechTarget Priority Engine
Ideal customer targeting
D&B Hoovers
8.9
TechTarget Priority Engine
Load time/data access
D&B Hoovers
8.7
TechTarget Priority Engine

Sales Intelligence Data Standards

D&B Hoovers
8.9
TechTarget Priority Engine
Contact information
D&B Hoovers
8.8
TechTarget Priority Engine
Company information
D&B Hoovers
8.9
TechTarget Priority Engine
Industry information
D&B Hoovers
9.0
TechTarget Priority Engine

Data Augmentation & Lead Qualification

D&B Hoovers
9.2
TechTarget Priority Engine
Lead qualification process
D&B Hoovers
9.0
TechTarget Priority Engine
Smart lists and recommendations
D&B Hoovers
9.0
TechTarget Priority Engine
Salesforce integration
D&B Hoovers
9.3
TechTarget Priority Engine
Company/business profiles
D&B Hoovers
9.2
TechTarget Priority Engine
Alerts and reminders
D&B Hoovers
9.9
TechTarget Priority Engine
Data hygiene
D&B Hoovers
9.5
TechTarget Priority Engine
Automatic data refresh
D&B Hoovers
9.0
TechTarget Priority Engine
Tags
D&B Hoovers
9.0
TechTarget Priority Engine
Filters and segmentation
D&B Hoovers
8.8
TechTarget Priority Engine

Sales Intelligence Email Features

D&B Hoovers
10.0
TechTarget Priority Engine
Sales email templates
D&B Hoovers
10.0
TechTarget Priority Engine
Append emails to records
D&B Hoovers
10.0
TechTarget Priority Engine

Pros

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

TechTarget Priority Engine

  • Automated emails to users.
  • Targeted companies.
Kyle Scagnelli | TrustRadius Reviewer

Cons

D&B Hoovers

  • There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
  • Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.
Anonymous | TrustRadius Reviewer

TechTarget Priority Engine

  • More filters and options for profiles. Also, suggestions based on current profiles.
  • Integration into Engagio would be nice.
davi schmidt | TrustRadius Reviewer

Likelihood to Renew

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

TechTarget Priority Engine

No score
No answers yet
No answers on this topic

Support Rating

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

TechTarget Priority Engine

TechTarget Priority Engine 8.4
Based on 3 answers
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Kyle Scagnelli | TrustRadius Reviewer

Alternatives Considered

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

TechTarget Priority Engine

No answers on this topic

Return on Investment

D&B Hoovers

  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Justin Roodman | TrustRadius Reviewer

TechTarget Priority Engine

  • Brought us pipelines without much of a lift.
davi schmidt | TrustRadius Reviewer

Pricing Details

D&B Hoovers

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TechTarget Priority Engine

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

D&B Hoovers
9.2
TechTarget Priority Engine
7.5

Likelihood to Renew

D&B Hoovers
5.9
TechTarget Priority Engine

Reliability and Availability

D&B Hoovers
9.0
TechTarget Priority Engine

Support Rating

D&B Hoovers
10.0
TechTarget Priority Engine
8.4

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