D&B Hoovers vs. Winmo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 7.9 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Winmo
Score 6.0 out of 10
Mid-Size Companies (51-1,000 employees)
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations,N/A
Pricing
D&B HooversWinmo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversWinmo
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B HooversWinmo
Considered Both Products
D&B Hoovers
Chose D&B Hoovers
We selected D&B Hoovers because of the global reach in terms of company data worldwide. It's basically the most comphensible tool to gather company data we needed for segmenting our ICP. Even though other tools can be better when it comes to email enrichment efforts.
Chose D&B Hoovers
D&B has a lot better filters and accuracy of data when searching for leads
Chose D&B Hoovers
I've used Candid GuideStar in the past, though for different reasons than D&B Hoovers. I mostly only use D&B Hoovers now and will continue to do so.
Chose D&B Hoovers
I currently use Lexis AI for similar work. I find Lexis AI to have better overall company summaries but it is a bit more over the top when it comes to reviewing site contacts and the like at a medium size company. D&B Hoovers streamlines this a bit but could take notes from …
Chose D&B Hoovers
They are the imcubment for our company and though we have issues with D&B Hoovers their price to performace has been good and we plan to keep using them.

We do have other vendors that work in this space and D&B Hoovers does hold its own but I would say that they are just one …
Chose D&B Hoovers
THe most current updated information that we find is on Linkedin, especially in the case of finding people and their job titles,. Unfortunately no other contact information is provided, but when we use this and Hoovers and it very helpful. But there are very few tools that …
Chose D&B Hoovers
Honestly, we have not used any other system or product similar to Hoovers so I couldn't compare.
Chose D&B Hoovers
D&B Hoovers have more up-to-date information with regards to contact and business information in comparison to S&P Capital IQ Pro. The data regarding company size, revenue and contact details such as phone number, title, education level are more accurate in D&B Hoovers. …
Chose D&B Hoovers
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary …
Chose D&B Hoovers
D&B Hoovers stacks up well against the other tools, however our teams tend to use a combination of all 3, depending on their area of focus.
Chose D&B Hoovers
All platforms are great and help a great deal, but D&B Hoovers is a dedicated space for whitespace and outreach. Also its a trustworthy referral internally at SAP when researching accounts and making GTM decisions.
Chose D&B Hoovers
D&B Hoovers really provides more in-depth business data and technographic insights, offering a wider scope of company information and more advanced analytical capabilities.
Chose D&B Hoovers
Crunchbase offers a similar product but is more tailored for start ups and small business. Even then it does not have the complexity that Hoovers offers.
Chose D&B Hoovers
Have not used other systems like D&B Hoovers in a very long time. Not broke so not going to fix it! It has all of the tools that I am looking for.
Chose D&B Hoovers
D&B Hoovers is A LOT better than PitchBook. It is much easier to navigate and the data is far more accurate. However, I think CoStar does a better job with real estate related data. Specifically, lease expirations, tenants and owners. These are important factors I look for in …
Chose D&B Hoovers
D&B Hoovers is more cost effective, and acts as a comprehensive data source, which is specially beneficial to teams like sales, where research and prospecting and lead gen is key
Chose D&B Hoovers
Honestly, because of our satisfaction with D&B Hoovers we have not actively looked into other alternatives in the last 8 years. We selected it originally because of the price, reputation, and we had a client using it at the time that recommended it.
Chose D&B Hoovers
Zoominfo has more accurate data and better functionality with its navigation tools. But Zoominfo is too expensive for us to use at this time.
Chose D&B Hoovers
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance …
Chose D&B Hoovers
For company data, D&B wins hands down. Contact and lead information is a toss-up. The information provided was usually a match to both, and I wouldn't say one was better than the other by a wide margin. It really depends on who you are researching. Both did not do well with …
Chose D&B Hoovers
Currently, we can use only one Data source which is D&B Hoovers in our case.
Chose D&B Hoovers
Pitchbook has richer financial details which I am typically more interested in. D&B Hoovers search functionality is usually a little more reliable and the total size of database appears much much larger. I'd say Pitchbook goes an inch wide and a mile deep, whereas D&B Hoovers …
Chose D&B Hoovers
D&B Hoovers is more comprehensive overall, but may lack health-care specific data that these other solutions provide. D&B Hoovers is great for prospecting the direct to employer space.
Winmo
Chose Winmo
I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.
Chose Winmo
Winmo provides much more robust data in an easier-to-digest and uses the platform for multiple users. The search function is superior and easier to use as well as the simplified interface and digest tools. The daily leads email is especially helpful if not a bit "last minute" …
Chose Winmo
UpLead was too basic and ZoomInfo was too expensive for us. Hence we selected Winmo given its range of databases in terms of marketing teams and decision-makers. Winmo also had a good integration solution with our CRM - Salesforce and HubSpot, making it easier for our sales …
Chose Winmo
Much better and more detailed lists
Chose Winmo
Winmo is a valuable and powerful lead filtering and customer acquisition tool that does some really important things very well and better than other tools: lead filtering and sorting (great advanced search features), client and agency relationship information (very up-to-date …
Chose Winmo
Winmo's Adbeat platform is great for industry news and announcements - simpler U/X than MediaRadar.
Chose Winmo
If you're targeting marketers, Winmo's data is much more accurate and complete as compared to competitors. The data integrations far exceed any competitors I have worked with previously.
Chose Winmo
Winmo is a much better product but Winmo just aquired both competititors anyway.
Chose Winmo
Winmo provides more industry and company information than data.com, but there are fewer lead data and the data is not as up-to-date as data.com. Winmo is a more robust platform that data.com, but the integration with Salesforce is not as clean as data.com, but that makes sense …
Chose Winmo
Winmo is better than Sales Nav because it gives contact information and much more detailed/insider information that you can't find on LinkedIn.. But both LinkedIn Sales Navigator and Winmo each serves a useful purpose - I use both and find them to work nicely as a pair. While …
Chose Winmo
I have never used a product quite like Winmo. I have always been left to prospect myself, cold calling and not having the proper industry information to be educated in my pitch.
Chose Winmo
I currently use both Winmo and MediaRadar. Winmo has the most relevant information in general and is what I use on a daily basis, specifically the WinmoEdge feature. I love that it gets sent to my inbox every day. For me, Media Radar is a supplement product. I find that often …
Chose Winmo
Winmo is similar to Pearlfinders in the sense that you get a daily report with sales insights. Winmo has more features including a contact database and insights into company agency relationships, both current and past.
Chose Winmo
Winmo has been used in our department for some time. It is easy to use and the support team is top notch.
Features
D&B HooversWinmo
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
7.6
Ratings
2% below category average
Winmo
8.2
Ratings
6% above category average
Advanced search7.00 Ratings8.50 Ratings
Identification of new leads7.70 Ratings7.60 Ratings
List quality6.70 Ratings8.00 Ratings
List upload/download7.40 Ratings8.00 Ratings
Ideal customer targeting7.60 Ratings8.10 Ratings
Load time/data access9.30 Ratings9.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.8
Ratings
12% above category average
Winmo
8.2
Ratings
5% above category average
Contact information8.40 Ratings8.20 Ratings
Company information9.10 Ratings8.40 Ratings
Industry information8.70 Ratings8.10 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.0
Ratings
7% above category average
Winmo
7.8
Ratings
5% above category average
Lead qualification process7.50 Ratings7.20 Ratings
Smart lists and recommendations7.90 Ratings7.30 Ratings
Salesforce integration7.80 Ratings8.30 Ratings
Company/business profiles7.90 Ratings7.90 Ratings
Alerts and reminders7.90 Ratings7.90 Ratings
Data hygiene8.40 Ratings7.10 Ratings
Automatic data refresh8.80 Ratings8.20 Ratings
Tags8.00 Ratings7.70 Ratings
Filters and segmentation8.00 Ratings8.50 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.7
Ratings
26% above category average
Winmo
-
Ratings
Sales email templates10.00 Ratings00 Ratings
Append emails to records9.50 Ratings00 Ratings
Best Alternatives
D&B HooversWinmo
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Lead411
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Score 8.3 out of 10
Lead411
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Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
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TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
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User Ratings
D&B HooversWinmo
Likelihood to Recommend
8.6
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
9.8
(0 ratings)
-
(0 ratings)
Usability
7.7
(0 ratings)
-
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
8.9
(0 ratings)
-
(0 ratings)
Support Rating
7.2
(0 ratings)
-
(0 ratings)
Online Training
9.3
(0 ratings)
-
(0 ratings)
Implementation Rating
8.8
(0 ratings)
-
(0 ratings)
Configurability
7.7
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.6
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
D&B HooversWinmo
Likelihood to Recommend
D&B Hoovers is able to help immensely when doing a prospecting research regarding an industry or a company. I use it a few times a month. Once you get the hang of it, it's pretty easy to use. The lists and reports exported from D&B Hoovers are easy to integrate to your presentations and research.
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Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
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Pros
  • I use the visitor intelligence and it will tell me what office from a company has visited our site. I'll, in turn, go through D&B Hoovers to find the relevant contacts that we would benefit from speaking with at that company. I will call or email them, and it's just in a few months we've been using visitor intelligence has led to several ongoing conversations of companies who will become clients and it's an annual calculation to due. It's an ongoing relationship.
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  • Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
  • Correct contact information at the agency and client level, often with email and phone numbers.
  • Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
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Cons
  • I'd prefer if the company size estimates were omitted when there is no data behind it to work off of
  • I've never heard from an account rep
  • Training resources? These could already exist but just connecting the dots to them for user would be helpful
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  • The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
  • Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
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Likelihood to Renew
The D&B tool has really open up new opportunities for us and really helped the business. Additionally, on a personal level, the platform is very easy to use and I never had any problems with it. From there, I was also able to build some interesting analyses that helped me grow within the company and land me where I am today. I do not use it as much as I used to, but I know what I can do with this tool if needed.
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No answers on this topic
Usability
D&B Hoovers is very user friendly. Its tabs provide are easy to understand for what topics you are looking to review while doing a company search. For example, site contacts is clearly all the contacts point at a particular location. So if you need to get contact information for xyz individual at a company its right at your fingertips.
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No answers on this topic
Reliability and Availability
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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No answers on this topic
Performance
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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No answers on this topic
Support Rating
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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No answers on this topic
Online Training
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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No answers on this topic
Implementation Rating
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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No answers on this topic
Alternatives Considered
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary objective was to identify and contact businesses near our hotels that regularly need corporate lodging accommodations, operate project-based or travel-heavy industries, have the decision-making personnel we can reach directly.
Read full review
I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.
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Scalability
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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No answers on this topic
Return on Investment
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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  • I can say that acquiring this software has been profitable for the agency because we have increased our client portfolio, and we have also reduced the hours we used to invest in the search for new clients and contacts. The list of contacts it provides us with is always very useful and they almost always become clients.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

Winmo Screenshots

Screenshot of Discover emerging business opportunities with integrated DailyVista news and forecasting.Screenshot of Follow prospects in Winmo to get email alerts when decision-makers change.Screenshot of Target advertisers and agencies from many different angles to uncover the leads that matter to you most.Screenshot of Tag contacts to build customized lists. Refer to them in Winmo anytime, or merge and export them to Salesforce or Excel with automatic duplicate detection.Screenshot of Prospect Agencies in Winmo based on holding companies.