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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Domo

    Score8.5 out of 10
    N/ADomo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects, and develop new apps.N/A

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    Supermetrics

    Score9.7 out of 10
    N/ASupermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

    $29

    per month

    Pricing
    DomoLookerSupermetrics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Essential
    $29
    per month per user
    Core
    $159
    per month per user
    Offerings
    Pricing Offerings
    DomoLookerSupermetrics
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesYes
    Entry-level Setup FeeNo setup feeRequiredNo setup fee
    Additional Details—Must contact sales team for pricing.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
    More Pricing Information
    Features
    DomoLookerSupermetrics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Domo and Looker and Supermetrics
    Feature
    Domo
    9.8
    72 Ratings
    18% above category average
    Looker
    7.4
    134 Ratings
    10% below category average
    Supermetrics
    -
    Ratings
    Pixel Perfect reports9.750 Ratings6.5110 Ratings00 Ratings
    Customizable dashboards9.972 Ratings8.2133 Ratings00 Ratings
    Report Formatting Templates9.765 Ratings7.5115 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Domo and Looker and Supermetrics
    Feature
    Domo
    9.5
    71 Ratings
    17% above category average
    Looker
    6.8
    132 Ratings
    16% below category average
    Supermetrics
    -
    Ratings
    Drill-down analysis9.670 Ratings6.3128 Ratings00 Ratings
    Formatting capabilities9.669 Ratings6.6130 Ratings00 Ratings
    Integration with R or other statistical packages9.01 Ratings5.655 Ratings00 Ratings
    Report sharing and collaboration9.971 Ratings8.8131 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Domo and Looker and Supermetrics
    Feature
    Domo
    9.0
    69 Ratings
    9% above category average
    Looker
    7.9
    128 Ratings
    4% below category average
    Supermetrics
    -
    Ratings
    Publish to Web9.954 Ratings7.7105 Ratings00 Ratings
    Publish to PDF9.656 Ratings7.8113 Ratings00 Ratings
    Report Versioning7.01 Ratings7.984 Ratings00 Ratings
    Report Delivery Scheduling9.765 Ratings8.2110 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Domo and Looker and Supermetrics
    Feature
    Domo
    8.9
    70 Ratings
    11% above category average
    Looker
    6.6
    128 Ratings
    19% below category average
    Supermetrics
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)9.870 Ratings7.7124 Ratings00 Ratings
    Location Analytics / Geographic Visualization9.864 Ratings7.5110 Ratings00 Ratings
    Predictive Analytics7.01 Ratings4.66 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Domo and Looker and Supermetrics
    Feature
    Domo
    9.7
    71 Ratings
    13% above category average
    Looker
    7.3
    128 Ratings
    15% below category average
    Supermetrics
    -
    Ratings
    Multi-User Support (named login)9.868 Ratings7.5120 Ratings00 Ratings
    Role-Based Security Model9.765 Ratings7.2105 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)9.669 Ratings7.2122 Ratings00 Ratings
    Report-Level Access Control9.74 Ratings7.360 Ratings00 Ratings
    Single Sign-On (SSO)10.01 Ratings00 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Domo and Looker and Supermetrics
    Feature
    Domo
    9.0
    63 Ratings
    15% above category average
    Looker
    5.2
    95 Ratings
    39% below category average
    Supermetrics
    -
    Ratings
    Responsive Design for Web Access8.661 Ratings4.991 Ratings00 Ratings
    Mobile Application8.752 Ratings5.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.760 Ratings5.885 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Domo and Looker and Supermetrics
    Feature
    Domo
    7.7
    1 Ratings
    1% below category average
    Looker
    -
    Ratings
    Supermetrics
    -
    Ratings
    REST API8.01 Ratings00 Ratings00 Ratings
    Javascript API8.01 Ratings00 Ratings00 Ratings
    iFrames8.01 Ratings00 Ratings00 Ratings
    Java API8.01 Ratings00 Ratings00 Ratings
    Themeable User Interface (UI)7.01 Ratings00 Ratings00 Ratings
    Customizable Platform (Open Source)7.01 Ratings00 Ratings00 Ratings
    Best Alternatives
    DomoLookerSupermetrics
    Small Businesses
    Cyfe
    Score4 out of 10
    Cyfe
    Score4 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    TrackMaven
    Score8.5 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Sisense
    Score6.9 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    DomoLookerSupermetrics
    Likelihood to Recommend
    10.0
    (75 ratings)
    8.0
    (134 ratings)
    10.0
    (12 ratings)
    Likelihood to Renew
    8.0
    (2 ratings)
    9.2
    (8 ratings)
    -
    (0 ratings)
    Usability
    9.8
    (36 ratings)
    8.8
    (12 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.2
    (14 ratings)
    8.8
    (14 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (21 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.2
    (35 ratings)
    8.5
    (51 ratings)
    -
    (0 ratings)
    Data Sources
    8.3
    (35 ratings)
    7.3
    (51 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.5
    (6 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    DomoLookerSupermetrics
    Likelihood to Recommend
    Domo
    I believe that companies that record large amounts of data about their product, service employers KPIs, etc, can make the best out of Domo for reporting and data analysis, but if a company handles little data and is not recording this consistently, it will not be of much use.
    Read full review
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
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    Supermetrics
    If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
    Incentivized
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    Pros
    Domo
    • Exceptional Transform area of the platform - any/all raw data can be manipulated and combined to create datasources that are very useful for our departments.
    • Visualization layer is clean and is very business presentable. Its simple but includes depth. Visuals can be created/used by all roles throughout our firm, its not limited to analysts.
    • Ability to communicate and talk about insights in the data - the communication tool is exceptional. I can @ mention specific users to bring attention to a discovery. I can start a private chat. I can annotate and communicate what I am seeing. I love it.
    • Mobile experience is excellent. When I am on the road i can actively monitor and engage with my team due to my Domo dashboard on my mobile device. Its amazing to run the business and not worry while away from the office.
    Incentivized
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    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
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    Supermetrics
    • Supermetrics is easy to use, the ui is helpful for creating queries.
    • Supermetrics allows to run the created queries on triggers.
    • Supermetrics allows to connect with different data sources like Google analytics etc .,
    • Supermetrics sends alert on the failure of queries to the desired email address
    Incentivized
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    Cons
    Domo
    • Copying Reports - In Excel or Google Sheets, I like to make copies of similar reports and modify them as necessary for users. In Domo, makes copies of reports (called cards) but all copies are connected. So if you adjust the copy, it changes the original. This means a user has to recreate the report from scratch and then adjust it.
    • Unforgiving SQL - Domo does allow users to write their own SQL codes, which is great. However, Domo's SQL code is pickier than the other SQL database I've used (Metabase).
    • Text Alerts - Domo's alerts aren't always the smartest. Some of my dashboards are about the sales teams monthly performance and I get notified when there is a change of more than 20%. I always get notified at the start of the month that reports have changed from 'x' number to zero. This is expected because it's a monthly report and I hate getting texts about it. The only reason I don't term them off so I can be aware if something breaks in the middle of the month.
    Incentivized
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    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
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    Supermetrics
    • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
    • No public data for LinkedIn.
    • Definitely requires knowledge on how to use Google Data Studio.
    Incentivized
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    Likelihood to Renew
    Domo
    Domo is a great up-and-coming product. There are many fantastic features that are extremely compelling to our end users, which makes Domo a great fit for our organization. As with many BI tools, there are items on the wish list that could make implementation, administration and usage easier, but I believe these will be addressed over time as the product matures and evolves. The overall concept and approach of this solution has definitely raised the bar in this area of expertise and I would like to see things advance in giving the enterprise tools that will make decision making easier and more robust in the future.
    Read full review
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
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    Supermetrics
    No answers on this topic
    Usability
    Domo
    The built-in user support and intuitive design of Domo makes it simple to learn and use. I find I can spend hours drilling deep, or else quickly gain an overview in just a few minutes. This is a great advantage since the flexibility fits well with the demands of my role. I enjoy using Domo since I know it will give me comparative data across almost every variable I might want to explore - I look forward to it!
    Incentivized
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    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
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    Supermetrics
    No answers on this topic
    Reliability and Availability
    Domo
    No answers on this topic
    Google
    No objections
    Incentivized
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    Supermetrics
    No answers on this topic
    Performance
    Domo
    No answers on this topic
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
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    Supermetrics
    No answers on this topic
    Support Rating
    Domo
    Pretty responsive. It took a while to get a response in selecting data points for our particular cards. Might have taken about a month? I am not sure if this was something on our end or Domo's end. But haven't had any other issues yet that required additional support from Domo.
    Incentivized
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    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
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    Supermetrics
    No answers on this topic
    Implementation Rating
    Domo
    It is a true web-based application so implementation is much easier and smoother compared to other non-web based BI solutions. Also, they offered consulting services during the implementation process, which was helpful. Also, they provided lots of on-demand training courses and videos, which I liked.
    Incentivized
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    Google
    Very satisfied, easy to implement
    Incentivized
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    Supermetrics
    No answers on this topic
    Alternatives Considered
    Domo
    At the end of the day, end-user adoption and taking the burden of IT to build reports was my goal. Demoing and testing many BI tools, DOMO is the one that allowed both to happen.
    Incentivized
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    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
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    Supermetrics
    Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
    Incentivized
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    Contract Terms and Pricing Model
    Domo
    No answers on this topic
    Google
    Perfect price to performance
    Incentivized
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    Supermetrics
    No answers on this topic
    Return on Investment
    Domo
    • I mentioned a "previously un-analyzable" dataset that we were able to visualize in Domo - the result was business re-alignment for increased productivity, cost savings and ROI.
    • It's tough to quantify the ability to provide insights that have been desired for years but not possible - we continue to amaze our executives and product managers with the analysis we can provide.
    Incentivized
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    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
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    Supermetrics
    • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
    • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
    • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
    Incentivized
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    ScreenShots

    Domo Screenshots

    Product screenshotProduct screenshot

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.

    Supermetrics Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot