Emma by Marigold vs. Pinpointe On-Demand

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emma by Marigold
Score 8.6 out of 10
N/A
Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.
$500
per year per user
Pinpointe On-Demand
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.
$74
Contacts, Email Volume
Pricing
Emma by MarigoldPinpointe On-Demand
Editions & Modules
Basic
$500
per year per user
Standard Edition
$74+
Contacts, Email Volume
Enterprise Edition
$390+
Per User; Email Volume
Offerings
Pricing Offerings
Emma by MarigoldPinpointe On-Demand
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Emma by MarigoldPinpointe On-Demand
Top Pros
Top Cons
Features
Emma by MarigoldPinpointe On-Demand
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emma by Marigold
9.1
31 Ratings
11% above category average
Pinpointe On-Demand
9.0
7 Ratings
10% above category average
WYSIWYG email editor8.024 Ratings9.17 Ratings
Dynamic content9.025 Ratings9.16 Ratings
Ability to test dynamic content9.024 Ratings9.16 Ratings
A/B testing9.024 Ratings9.16 Ratings
Mobile optimization9.029 Ratings9.17 Ratings
Email deliverability reporting10.031 Ratings9.17 Ratings
List management10.031 Ratings9.17 Ratings
Triggered drip sequences9.021 Ratings9.14 Ratings
Landing pages00 Ratings8.53 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emma by Marigold
10.0
31 Ratings
26% above category average
Pinpointe On-Demand
9.3
7 Ratings
18% above category average
Dashboards10.030 Ratings9.17 Ratings
Standard reports9.931 Ratings9.17 Ratings
Custom reports10.019 Ratings9.66 Ratings
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Emma by MarigoldPinpointe On-Demand
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
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Score 10.0 out of 10
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Litmus
Litmus
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Emma by MarigoldPinpointe On-Demand
Likelihood to Recommend
8.0
(32 ratings)
9.1
(9 ratings)
Likelihood to Renew
9.5
(5 ratings)
9.0
(3 ratings)
Usability
10.0
(2 ratings)
-
(0 ratings)
Support Rating
2.0
(1 ratings)
9.1
(1 ratings)
Implementation Rating
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
Emma by MarigoldPinpointe On-Demand
Likelihood to Recommend
Marigold
Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
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Pinpointe On-Demand
Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending. Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
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Pros
Marigold
  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
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Pinpointe On-Demand
  • The detailed statistics page is really helpful.
  • Excellent and flexible Builder.
  • Customer Service responds within one hour.
  • Stock photos included.
  • Database separation & sub-accounts.
  • Excellent multi-inbox previewer available.
  • Responsive templates.
  • Invaluable webinars and training.
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Cons
Marigold
  • Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
  • We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
  • The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.
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Pinpointe On-Demand
  • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
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Likelihood to Renew
Marigold
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
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Pinpointe On-Demand
Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
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Usability
Marigold
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
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Pinpointe On-Demand
No answers on this topic
Support Rating
Marigold
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
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Pinpointe On-Demand
They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company. They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
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Alternatives Considered
Marigold
At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements
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Pinpointe On-Demand
Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
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Return on Investment
Marigold
  • Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
  • User satisfaction is high for our users who are regularly using the platform.
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Pinpointe On-Demand
  • Our ROI has gone up significantly since using Pinpointe.
  • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
  • Our emails show up white-labeled so it is our own branding on all emails.
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ScreenShots

Emma by Marigold Screenshots

Screenshot of dynamic content used to send unique, personalized content to each subscriber based on the data stored about them from a single email.Screenshot of the editor's drag & drop layouts and inline text editing, that help to keep the creative process fast and flexible.Screenshot of a display of account activity, email performance and recent mailings in one place right after login.Screenshot of insights on the go using Metric, the included iPhone and Android app.Screenshot of response results that give insights into what's working and provide next steps.Screenshot of customizable, mobile-optimized templates to show off a brand and content in the template gallery.

Pinpointe On-Demand Screenshots

Screenshot of Industry Leading Reporting & AnalyticsScreenshot of Drag n Drop builder - create mobile friendly, responsive emails in 5 minutes!Screenshot of Compare, Analyze historic trendsScreenshot of Make your campaign stand out - Over 40,000 stock images - freeScreenshot of Improve User engagement - set up Preference CentersScreenshot of Send with confidence. Preview your email in the top 25+ inboxes