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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Freshchat

    Score7.7 out of 10
    N/AA solution to engage customers with smarter conversations on any channel, designed so support, marketing, sales, and even bots to have conversations at scale with customers.

    $0

    per month free for up to 10 agents

    Pricing
    EmplifiFreshchat
    Editions & Modules
    No answers on this topic
    Growth
    $19
    per month (billed annually) per agent
    Pro
    $49
    per month (billed annually) per agent
    Enterprise
    $79
    per month (billed annually) per agent
    Offerings
    Pricing Offerings
    EmplifiFreshchat
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    EmplifiFreshchat
    Considered Both Products
    Emplifi Inc
    No answer on this topic
    Freshworks Inc
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    76 Answers
    95%
    Would buy again
    36 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    63 Answers
    94%
    Delivers good value for the price
    33 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    80 Answers
    95%
    Happy with the feature set
    36 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    51 Answers
    96%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    63 Answers
    95%
    Implementation went as expected
    35 Answers
    Features
    EmplifiFreshchat
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Freshchat
    Feature
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Freshchat
    -
    Ratings
    Boolean keyword searches6.75 Ratings00 Ratings
    Filtering out noise/spam6.46 Ratings00 Ratings
    Sentiment analysis5.55 Ratings00 Ratings
    Broad channel coverage7.07 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Freshchat
    Feature
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Freshchat
    -
    Ratings
    Content planning and scheduling7.38 Ratings00 Ratings
    Audience targeting7.07 Ratings00 Ratings
    Content optimization7.38 Ratings00 Ratings
    Workflow management7.67 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Freshchat
    Feature
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Freshchat
    -
    Ratings
    Automated routing and prioritization7.37 Ratings00 Ratings
    Customer interaction histories8.25 Ratings00 Ratings
    Bulk actions6.46 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Freshchat
    Feature
    Emplifi
    7.6
    6 Ratings
    2% below category average
    Freshchat
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.66 Ratings00 Ratings
    Paid media management7.74 Ratings00 Ratings
    Campaigns and promotions7.34 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Freshchat
    Feature
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Freshchat
    -
    Ratings
    Twitter6.18 Ratings00 Ratings
    Facebook7.98 Ratings00 Ratings
    LinkedIn4.17 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.38 Ratings00 Ratings
    Pinterest3.25 Ratings00 Ratings
    YouTube3.95 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Freshchat
    Feature
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Freshchat
    -
    Ratings
    Campaign success analytics7.07 Ratings00 Ratings
    Real-time tracking6.78 Ratings00 Ratings
    Competitor analysis5.57 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and Freshchat
    Feature
    Emplifi
    6.7
    8 Ratings
    17% below category average
    Freshchat
    -
    Ratings
    Role-based user permissions & privileges7.38 Ratings00 Ratings
    Mobile access6.15 Ratings00 Ratings
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Emplifi and Freshchat
    Feature
    Emplifi
    -
    Ratings
    Freshchat
    7.4
    18 Ratings
    16% below category average
    Chat history and transcripts00 Ratings7.918 Ratings
    Chat reporting00 Ratings7.218 Ratings
    Chat and web analytics00 Ratings7.215 Ratings
    Best Alternatives
    EmplifiFreshchat
    Small Businesses
    Sendible
    Score7.2 out of 10
    Olark
    Score10 out of 10
    Medium-sized Companies
    Vista Social
    Score9.6 out of 10
    Zoho SalesIQ
    Score9.7 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Genesys DX (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmplifiFreshchat
    Likelihood to Recommend
    9.2
    (110 ratings)
    8.5
    (42 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    8.2
    (4 ratings)
    Usability
    8.3
    (36 ratings)
    8.2
    (18 ratings)
    Availability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    7.7
    (43 ratings)
    6.3
    (3 ratings)
    Online Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    7.3
    (2 ratings)
    Configurability
    -
    (0 ratings)
    4.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    4.5
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    4.5
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    4.5
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    EmplifiFreshchat
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Freshworks Inc
    It is best suited for having 24-hour support, where customers can interact easily, even using their phones, to raise concerns or inquire about information. This makes it easier than going through the documents portal as a source of knowledge or sending emails for worries. However, it can be less appropriate for scenarios when you need more formal communication, like emails, and when proper documentation is necessary.
    Incentivized
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Freshworks Inc
    • Real time customer support. During busy times all our available agents can jump on and handle large volume of customer interactions.
    • Automations and canned response features. With automation we can greet our customers the moment a chat gets assigned to an agent letting customers know they are being attended to similarly canned response helps us use templates for generic and commonly asked questions.
    • Dashboards and analytics. Freshchat's ability to build customized dashboards and analyze performance in a granular level helps us monitor workload and manage performance effectively.
    Incentivized
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Freshworks Inc
    • Freshchat is one of the best platforms, but still there are certain areas that require further improvement in order for the platform to become flawless.
    • I feel that the automated system in Freshchat is comparatively slow and due to this, it does not respond well according to all the requirements.
    • There are certain features in Freshchat which are not available for everyone and they can only be accessed by those who are paying the highest pricing tier.
    Incentivized
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Freshworks Inc
    Freshchat has met all our expectations and more. It has allowed our team to be more efficient with their time, field questions quickly, and escalate issues up the chain. We highly recommend freshchat as the perfect addition to anyone already using freshdesk or simply looking for a good solution for in app messaging.
    Incentivized
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Freshworks Inc
    I give it an 8 due to its usability. Yes, I had a few issues to begin with and needed some assistance from Freshchat agents, but considering this is something that is completely new to me, to set up what feels like a professional chat handling system complete with autobot within a day is really saying something I feel.
    Incentivized
    Read full review
    Reliability and Availability
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    Freshchat has always been available when I needed to use it.
    Incentivized
    Read full review
    Performance
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    Freshchat always loads quickly and communication is quickly sent and received.
    Incentivized
    Read full review
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Freshworks Inc
    The experience we had in past for lets say 4-5 months with the support team and our TAM was really helpful. The changes in the bot flow has helped our bot to ensure we connect with customer easily.
    Incentivized
    Read full review
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Freshworks Inc
    No answers on this topic
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Freshworks Inc
    I hope to show new users data because this can save a lot of time
    Read full review
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Freshworks Inc
    Messaging across mediums - Freshchat integrates with majority of mainstream instant messaging apps. Like Facebook messenger, Telegram and WhatsApp . This makes it convenient for us to have a presence on the above-mentioned platforms and respond to messages from these platforms from a single Freshchat dashboard.its good app Freshdesk Messaging help me to contact the customer and contact the customer to inform my problem to solve it and is a good app and help full app and its easy to use uncomplicated and Freshdesk Helps me provide good quality to the customer and make customer feedback good for a company
    Read full review
    Contract Terms and Pricing Model
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    Did not help with the purchase
    Incentivized
    Read full review
    Scalability
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    We only implemented the product in 1 way so I cant speak to this.
    Incentivized
    Read full review
    Professional Services
    Emplifi Inc
    No answers on this topic
    Freshworks Inc
    Did not use
    Incentivized
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Freshworks Inc
    • From the positive effect of working on it, it helps employees to speed up their thinking and writing.
    • One of the positive effects of our clients is that their problems are solved easily and quickly.
    • Each employee knows how many of his chats have been resolved.
    • There is no negative effect in general.
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

    Freshchat Screenshots

    Screenshot of Channel Freedom: The interface to engage customers on the channel of their choiceScreenshot of Unified Agent Workspace: Equips agents to deliver personalization at scaleScreenshot of Admin and Analytics: These drive informed decisions to help business scale