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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Evernote

    Score8.5 out of 10
    N/AEvernote is a suite of software and services designed for notetaking and archiving. A "note" can be a piece of formatted text, a full webpage or webpage excerpt, a photograph, a voice memo, or a handwritten "ink" note. Notes can also have file attachments. Notes can be sorted into folders, then tagged, annotated, edited, given comments, searched and exported as part of a notebook. Evernote supports a number of operating system platforms (including OS X, iOS, Chrome OS, Android, Microsoft…

    $14.99

    per month

    Optimizely Content Marketing Platform

    Score6.8 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    EvernoteOptimizely Content Marketing Platform
    Editions & Modules
    Starter
    $14.99
    per month
    Advanced
    $24.99
    per month
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    EvernoteOptimizely Content Marketing Platform
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Community Pulse
    EvernoteOptimizely Content Marketing Platform
    Considered Both Products
    Evernote
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    38 Answers
    92%
    Would buy again
    45 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    36 Answers
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    38 Answers
    96%
    Happy with the feature set
    47 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    29 Answers
    92%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    33 Answers
    81%
    Implementation went as expected
    29 Answers
    Features
    EvernoteOptimizely Content Marketing Platform
    Content Creation
    Comparison of Content Creation features of Evernote and Optimizely Content Marketing Platform
    Feature
    Evernote
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    48 Ratings
    74% below category average
    Ideation00 Ratings3.535 Ratings
    Approval workflows00 Ratings4.145 Ratings
    Content collaboration00 Ratings4.944 Ratings
    Content calendar00 Ratings3.040 Ratings
    Network for content licensing/production00 Ratings2.525 Ratings
    Content Publishing
    Comparison of Content Publishing features of Evernote and Optimizely Content Marketing Platform
    Feature
    Evernote
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    43 Ratings
    74% below category average
    Content hub00 Ratings3.336 Ratings
    Forms / Gated content00 Ratings3.01 Ratings
    Embedded CTAs00 Ratings3.528 Ratings
    Content distribution00 Ratings4.337 Ratings
    Content promotion00 Ratings4.231 Ratings
    Content automation00 Ratings3.532 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Evernote and Optimizely Content Marketing Platform
    Feature
    Evernote
    -
    Ratings
    Optimizely Content Marketing Platform
    3.0
    37 Ratings
    84% below category average
    Audience profiling and targeting00 Ratings8.23 Ratings
    Closed-loop tracking and reporting00 Ratings1.830 Ratings
    Content performance analytics00 Ratings1.834 Ratings
    Campaign optimization dashboard00 Ratings1.729 Ratings
    Competitive analytics00 Ratings1.619 Ratings
    Best Alternatives
    EvernoteOptimizely Content Marketing Platform
    Small Businesses
    Google Keep
    Score9.2 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Google Keep
    Score9.2 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Google Keep
    Score9.2 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EvernoteOptimizely Content Marketing Platform
    Likelihood to Recommend
    4.1
    (106 ratings)
    3.6
    (52 ratings)
    Likelihood to Renew
    8.3
    (35 ratings)
    1.0
    (1 ratings)
    Usability
    7.6
    (13 ratings)
    3.2
    (47 ratings)
    Availability
    8.9
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.9
    (27 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    9.8
    (8 ratings)
    -
    (0 ratings)
    User Testimonials
    EvernoteOptimizely Content Marketing Platform
    Likelihood to Recommend
    Evernote
    Evernote is an excellent tool for keeping track of client relationships and taking notes. The indexing is excellent, with text in images and text. However, a Wiki might be better for large-scale collaboration. It is a perfect use case for it, and it is hard to beat. To-do lists that need to be tracked or have due dates assigned do not work well in Evernote. It's almost like a library that anyone can add to, edit, tag, and reference. Evernote has a limited checklist function in terms of tasks meant to be kept in one place rather than reviewed and organized over time.
    Incentivized
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    Optimizely
    A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
    Incentivized
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    Pros
    Evernote
    • Ability to share meeting notes with others (like that it works well with Rocketbook).
    • The To-Do list helps with organization and project deadlines.
    • Able to sync to multiple devices so you can use it in the office or in the field.
    Incentivized
    Read full review
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
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    Cons
    Evernote
    • The free application's feature will meet most users needs, but the Premium plan is expensive.
    • Though Evernote lets you create and manage notes effortlessly, its basic plan supports sync between two devices and does not support offline mode.
    • Can't export data easily to other applications.
    Incentivized
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    Optimizely
    • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
    • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
    Incentivized
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    Likelihood to Renew
    Evernote
    I can't really imagine how much they'd have to charge me to make me quit Evernote. I can't really think of any technology that has changed my life as much without going back to email in the 90s, or the introduction of the iPhone. I know I sound ridiculous, but it would be really tough for me to live without it. If I were forced to choose between my smart phone (and keep in mind that I get lost in my driveway) and my Evernote, I'd probably choose my Evernote.
    Read full review
    Optimizely
    The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money
    Incentivized
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    Usability
    Evernote
    • Basic visual organization - ability to create a notebook and store user notes inside of it.
    • Basic easy navigation - You can quickly move in and out of files and notes.
    • User intuitive addition - whatever you need to add to your document, it's relatively easy to understand and use.
    • We find overall that we still want some functionality in creating better task lists, boards, and other things that we find in Notion - which is the tool that we use as a team notebook/storage space.
    Incentivized
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    Optimizely
    The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
    Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
    Incentivized
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    Reliability and Availability
    Evernote
    Generally issues are by connectivity and not Evernote availability but I have had issues in the past with cross-client consistency of data which Evernote Support has ID'd as bugs that are still unresolved as far as I know
    Read full review
    Optimizely
    I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
    Incentivized
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    Performance
    Evernote
    Fast and clean interface. Just upgraded to Evernote 5
    Read full review
    Optimizely
    Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
    Incentivized
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    Support Rating
    Evernote
    I bet you won’t even need to call their support. Their product has never failed me. Simply put. But if you were to email them to gather some details or help, I bet they won’t disappoint you. Don’t worry about the support, it’s the last thing you should worry about this product.
    Incentivized
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    Optimizely
    The NewsCred team is very responsive and helpful with any technical issues.
    Incentivized
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    Online Training
    Evernote
    No answers on this topic
    Optimizely
    Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
    Incentivized
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    Implementation Rating
    Evernote
    Make sure you think about your tags. If you end up with multiple similar tags then things aren't grouped together as you might prefer. For instance if you have a tag called Disney and Walt Disney, this will split up your articles. Evernote makes it simple to correct, but I suggest you make sure your users look closely at the existing tags before creating new ones.
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    Optimizely
    No answers on this topic
    Alternatives Considered
    Evernote
    The most similar program I have used is OneNote by Microsoft, and other note taking programs exist like Notepad and Microsoft Word but those programs do not offer syncing like Evernote does. There are newer programs in the space like Dropbox Paper and Google Docs which would be on a list of ones to consider.
    Incentivized
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    Optimizely
    We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
    Incentivized
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    Scalability
    Evernote
    No answers on this topic
    Optimizely
    Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
    Incentivized
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    Return on Investment
    Evernote
    • Evernote has allowed our school's over 3000 students and staff members to work more efficiently instead of spending time on making physical notes, clicking pictures, and uploading them to the cloud in order to share them
    • The investment in Evernote Premium has also allowed for heavier files to be attached in each note such as student work that allows teachers to be certain that students have followed deadlines and finished assigned tasks
    • Evernote has allowed our school to smoothly transition in and out of online learning as the local COVID-19 protocols change and student work requires one platform to be based on throughout
    Incentivized
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    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
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    ScreenShots

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Optimizely Opal: Opal, Optimizely's AI, is an extension of the marketing workforce. From building comprehensive campaign and content briefs and suggesting how to best execute a campaign, to creating on-brand content for any channel and providing suggestions for ongoing optimization, Opal's capabilities and AI agents make "doing more with less" a reality.Screenshot of Marketing Work Requests: Dynamic intake forms, automatic routing, and integrated workflows ensure that requested work gets completed, fast.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's DAM, users can automate the management of brand-approved assets, all within the same platform where content creation, collaboration and publishing take place.Screenshot of The Editor, with Embedded AI: Content is created for multiple channels with the help of Opal, Optimizely's native AI.Screenshot of Calendar: This provides visibility into planned and scheduled content and campaigns with the ability to save and share views.