Evoq Content vs. HCL Digital Experience vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Evoq Content
Score 8.7 out of 10
N/A
Evoq Content is a content management system within the Evoq business suite. Evoq Content is extensible with many modules that add caching, advanced content approval workflow, granular permissions, document management, mobile accessibility of content, web farm support, and an ecommerce engine.N/A
HCL Digital Experience
Score 9.8 out of 10
N/A
HCL Digital Experience is based on the former IBM Web Content Manager and IBM WebSphere Portal products, acquired by HCL Technologies from IBM in late 2018. The product allows the user to create, manage and deliver engaging omnichannel digital experiences to audiences with responsive content, targeted offers, seamlessly integrated applications and consistent branding across channels (web, mobile, and hybrid mobile/web applications and more).N/A
Optimizely Content Management System
Score 8.5 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
Evoq ContentHCL Digital ExperienceOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Evoq ContentHCL Digital ExperienceOptimizely Content Management System
Free Trial
NoNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Evoq ContentHCL Digital ExperienceOptimizely Content Management System
Features
Evoq ContentHCL Digital ExperienceOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Evoq Content
10.0
6 Ratings
20% above category average
HCL Digital Experience
5.0
5 Ratings
48% below category average
Optimizely Content Management System
8.4
168 Ratings
2% above category average
Role-based user permissions10.06 Ratings5.05 Ratings8.4168 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Evoq Content
10.0
5 Ratings
25% above category average
HCL Digital Experience
4.1
5 Ratings
66% below category average
Optimizely Content Management System
7.9
165 Ratings
2% above category average
API10.05 Ratings4.14 Ratings7.9158 Ratings
Internationalization / multi-language10.05 Ratings4.15 Ratings7.8126 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Evoq Content
10.0
8 Ratings
25% above category average
HCL Digital Experience
2.9
5 Ratings
85% below category average
Optimizely Content Management System
7.8
193 Ratings
0% above category average
WYSIWYG editor10.08 Ratings7.04 Ratings7.7177 Ratings
Code quality / cleanliness10.06 Ratings3.15 Ratings8.1165 Ratings
Admin section10.07 Ratings3.15 Ratings8.1177 Ratings
Page templates10.07 Ratings1.15 Ratings8.2171 Ratings
Library of website themes10.06 Ratings1.15 Ratings7.596 Ratings
Mobile optimization / responsive design10.05 Ratings4.04 Ratings7.9175 Ratings
Publishing workflow10.07 Ratings1.14 Ratings8.1171 Ratings
Form generator10.06 Ratings3.02 Ratings6.6130 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Evoq Content
10.0
7 Ratings
29% above category average
HCL Digital Experience
1.9
5 Ratings
112% below category average
Optimizely Content Management System
7.5
179 Ratings
1% above category average
Content taxonomy10.07 Ratings1.15 Ratings8.1164 Ratings
SEO support10.07 Ratings2.15 Ratings7.1163 Ratings
Bulk management10.05 Ratings2.13 Ratings7.0136 Ratings
Availability / breadth of extensions10.07 Ratings2.14 Ratings7.5141 Ratings
Community / comment management10.07 Ratings2.13 Ratings8.0116 Ratings
Best Alternatives
Evoq ContentHCL Digital ExperienceOptimizely Content Management System
Small Businesses
ManageWP
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Score 10.0 out of 10
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Score 9.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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Score 9.0 out of 10
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Score 9.0 out of 10
Enterprises
RWS Tridion Sites
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Score 9.0 out of 10
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User Ratings
Evoq ContentHCL Digital ExperienceOptimizely Content Management System
Likelihood to Recommend
8.8
(12 ratings)
9.0
(11 ratings)
8.6
(220 ratings)
Likelihood to Renew
9.7
(7 ratings)
5.7
(6 ratings)
9.7
(34 ratings)
Usability
10.0
(2 ratings)
9.0
(2 ratings)
8.5
(89 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
9.2
(4 ratings)
Support Rating
10.0
(2 ratings)
7.0
(1 ratings)
10.0
(8 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
10.0
(2 ratings)
7.0
(1 ratings)
6.4
(2 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Evoq ContentHCL Digital ExperienceOptimizely Content Management System
Likelihood to Recommend
DNN
If you just need to implement a website that is dynamic but not real big in Data Processing almost anyone can do so with very limited knowledge as long as you know how to use a Word Processor and your Browser. If you don't have experience with setting up a Server to run a website there are Companies like PowerDNN, Rackspace and WinHost that can help and I recommend them in that order if you are using DNN. If you need a more sophisticated e-commerce website and don't have much experience with Servers, SQL Server etc. then you should find a consultant to help you install and setup not just the DNN Platform but also select the proper Modules to accomplish what you want to do. If you need a highly customized website that is very data intensive and you are not experienced then be sure to save yourself the time and money by finding a qualified Consultant to help you. The beauty of DNN is that it can handle as simple or as complicated of an Application as you need depending on what your needs are and how far you want to take it.
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HCLSoftware
HCL DX does really well at managing and maintaining the site. It allows the business to basically maintain the site while IT spent time developing new and enhanced functions. The main issue I currently have with HCL DX is not directly with the product but it does play a role. It is difficult finding skilled resources to support HCL DX in my experience.
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Optimizely
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
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Pros
DNN
  • DNN is a feature-rich, open-source project with a flexible license. This let us use it without licensing costs for custom solutions or as-is with no custom code just plug-in modules.
  • DNN is written in Microsoft .NET C#. This allows our developers and our customers to use their existing skill set to install and maintain the solution.
  • DNN is made for Windows platform, allowing us and our customers to deploy solutions to existing Windows servers or in some cases hosted platforms.
  • DNN integrates with Windows authentication allowing us to deploy intranet solutions and use single sign-on for improved user experience and security.
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HCLSoftware
  • With Version 8.5, IBM Web Content Manager introduced in place editing capabilities which allow authors to make content edits on sections of the page instead of going to the content itself. This feature allows authors to make changes in context of the page and preview changes within the actual look and feel of a live page.
  • Projects provide a collaborative atmosphere for the author community so that authors can interact and work as a team to manage inter-dependent content changes under one project and publish all changes at once, instead of working separately on individual content changes. This brings awareness across authors in an organization and easy knowledge share.
  • IBM Digital Data Connector is a cool feature that allows [users] to integrate external content sources onto the portal using IBM Web Content Manager presentation components. This allows UI/UX designers to present integrated external data in any manner they want, manage UI changes with an underlying approval process and leverage syndication to push changes live immediately.
  • IBM Web Content Manager offers a targeted content feature that allows business users to deliver personalized content to customers based on customer demographic information, browsing history and other transaction related information. Any rules created follow the publishing process thereby making it just a configurable item resulting in less turn around to turn on the feature on a website.
  • IBM Web Content Manager offers 'multi lingual solution' out of the box which allows content creation for almost all popular languages.
  • Syndication feature has improved a lot and it now provides a detailed views comprising of 'failed items', 'items that have syndicated successfully, 'items in queue'. Failed items view provides detailed and clear cut information of what resulted in failure helping IT to troubleshoot problems easily.
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Optimizely
  • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
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Cons
DNN
  • It can be a bit heavy-handed when it comes to styling. It's sometimes necessary to spend a little extra time to overcome styling issues.
  • Up until version 8 of the core DNN platform, implementing single page applications (SPAs) required extra efforts.
  • It is very difficult to split a site across multiple servers for load balancing
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HCLSoftware
  • IBM Web Content Manager should provide some easily usable connectors through a GUI to connect to bring content from custom data sources including connecting to Salesforce and custom databases.
  • Should further optimize and enhance creation of rich and responsive content driven UIs on various digital channels.
  • Should further optimize and enhance content personalization features.
Read full review
Optimizely
  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
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Likelihood to Renew
DNN
Even though DNN is a good CMS, I have worked with other CMSs which are far more robust at this point, and would not be overly inclined to select DNN unless cost of the product is the most important factor along with staying on .NET. DNN is a whole package so unless the client has a requirement of including authentication, authorization for users, eCommerce, sticking to something simple is a better option.
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HCLSoftware
IBM products always moves forward to adapt to new requirements and technologies. I have used versions 6, 6.1, 7 and 8 of IBM WCM, and I know IBM is ready to revamp the tool based on emerging needs, and still provide the capabilities to migrate your old system to the newer versions.
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Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
DNN
Evoq proved to be a solid backbone for our property-management portal, handling ≈300 active rental listings without performance hiccups. The page-builder made it straightforward to craft listing templates that surface photo galleries, floor-plan PDFs, and embedded map pins, while role-based workflows let leasing agents edit unit details (price, availability, pet policy) without touching global site settings—a big win for operational control.

For the management side, the platform’s extensibility let us plug in a third-party rent-payment widget and an automated maintenance-ticket form with minimal custom code. Evoq’s built-in analytics have already highlighted which neighborhoods and bedroom counts drive the most traffic, guiding our marketing spend.

Two caveats:


Search & filter logic – Out-of-the-box search was too shallow for renters who expect Zillow-style filtering. We had to commission a custom module for filter chips (price range, amenities, walk score), which added time and cost.
Mobile image optimization – High-resolution gallery images affected load times on 4G; a CDN or Evoq’s Digital Asset Optimizer add-on is advisable.



Overall, Evoq delivers reliable content governance and enough flexibility to support both consumer-facing listings and back-office property-management workflows, provided you budget for advanced search customization and image delivery tuning.
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HCLSoftware
New versions has increased user experience facilitating usability.
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Optimizely
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
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Reliability and Availability
DNN
No answers on this topic
HCLSoftware
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
DNN
I don't see how it could get any better unless they moved their staff into our offices. You have available to you any type of Support you need or want, both paid and free from thousands of developers and consultants all over the world. You might even find some on Mars if you look hard enough.Also, with all of the available resources available from your Browser you can literally find the answer to any question you have in a matter of minutes.
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HCLSoftware
We had some issues related with performing and the support was suitable and sucessful.
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Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
DNN
No answers on this topic
HCLSoftware
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
DNN
Evoq proved to be a solid backbone for our property-management portal, handling ≈300 active rental listings without performance hiccups. The page-builder made it straightforward to craft listing templates that surface photo galleries, floor-plan PDFs, and embedded map pins, while role-based workflows let leasing agents edit unit details (price, availability, pet policy) without touching global site settings—a big win for operational control.

For the management side, the platform’s extensibility let us plug in a third-party rent-payment widget and an automated maintenance-ticket form with minimal custom code. Evoq’s built-in analytics have already highlighted which neighborhoods and bedroom counts drive the most traffic, guiding our marketing spend.

Two caveats:


Search & filter logic – Out-of-the-box search was too shallow for renters who expect Zillow-style filtering. We had to commission a custom module for filter chips (price range, amenities, walk score), which added time and cost.
Mobile image optimization – High-resolution gallery images affected load times on 4G; a CDN or Evoq’s Digital Asset Optimizer add-on is advisable.



Overall, Evoq delivers reliable content governance and enough flexibility to support both consumer-facing listings and back-office property-management workflows, provided you budget for advanced search customization and image delivery tuning.
Read full review
HCLSoftware
Implementation was successful due to Websphere application server used.
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Optimizely
I was not fully involved.
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Alternatives Considered
DNN
Drupal is a highly expensive tool and is not offering anything extraordinary at a high price. If I keep its pricing in account then there should be some extraordinary features but unfortunately, there isn’t anything special about it; rather it was slow in its working. All these things actually forced us to move to Evoq that is just perfect in its working. Its working speed, interface, and UX are so simple that none of our team members find it tough to utilize. It has so many features like content scheduling and rich text edit. It allows easy editing of the text as well, and one can directly add text according to need.
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HCLSoftware
Magento and Prestashop are E-commerce CMS platforms. They are used in a different scale of application than WCM.
Concerning Joomla, it's a useful CMS forsmaller website. Once again this is an other scale of application than WCM Liveray can compete WCM 7 concerning the : ¤ specific development ¤ security ¤ responsive
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Optimizely
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
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Return on Investment
DNN
  • DNN have given us the ability to have basic sites for clients up and running in a very short time. This makes the client happy.
  • DNN has taken the trivial, simple tasks of changing text on a page or an image on a page and put it into the hands of the client. They do not have to pay us to do it and that also frees up more time for us to spend on development.
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HCLSoftware
  • Negative: Very complex architecture for on-premise deployments (too many servers to installed)
  • Positive: Easy customization
  • Negative: Architecture limited to cloud solutions
  • WCM is an old product and needs an update
  • Blog, and community are not integrated in Digital Manager for discussion
  • Templates are not available to integrate basic services (FileNet, more complex BPM , e-commerce)
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Optimizely
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.