TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    EZ Texting

    Score9.1 out of 10
    N/AEZ Texting provides businesses and organizations with a text marketing solution, including features and integrations to keep conversations going. The solution can be used by businesses to connect with their audiences. It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts. EZ Texting Key Features EZ Texting's features are designed to enhance the effectiveness of text marketing efforts.…

    $25

    per month

    Gist

    Score9.5 out of 10
    N/AGist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.

    $29

    per month

    Pricing
    EZ TextingGist
    Editions & Modules
    Launch
    Starting at $25
    per month
    Boost
    Starting at $75
    per month
    Scale
    Starting at $125
    per month
    Enterprise
    Starting at $3,000
    per month
    Professional
    $29.00
    per month
    Premium
    $99.00
    per month
    Offerings
    Pricing Offerings
    EZ TextingGist
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsLAUNCH PLAN: Recommended for up to 500 contacts. Local EZ Textable Number. Max Speed: up to 500/day. Cost Per Msg:$0.030. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. BOOST PLAN: Recommended for 501-2,000 contacts. Local EZ High-Volume Number. Max Speed: up to 2,000/day. Cost Per Msg: $0.025. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. SCALE PLAN: Recommended for 2,000-50,000 contacts. Local EZ High-Volume, High-Speed Number. Max Speed: up to 50,000/day. Cost Per Msg: $0.020. Delivery Rate: 95%. Includes 500 free msg/mo or 6k annually. ENTERPRISE PLAN: Recommended for 50,000+ contacts. This Plan offers. Dedicated Short Codes. Max Speed: up to 1 MM/day. Cost Per Msg: $0.010. Delivery Rate: 99%. Includes 200k msg/mo. Pricing information for EZ Texting is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase EZ Texting must be conducted with the seller. Included in All Plans: Unlimited Incoming Messages, Contacts, & Keywords. New Features: Realize ROI faster with AI Compose & Team Inbox with AI Reply. Live Support Chat: Monday-Friday 8am-8pm ET and Saturday-Sunday 9am-5pm ET. Growth Tools: QR Codes, Keywords & Signup Forms. MMS Edge: Enhanced Image Library + Editor powered by Shutterstock. CRM-Lite: Upload, Management, Groups & Personalization.—
    More Pricing Information
    Features
    EZ TextingGist
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of EZ Texting and Gist
    Feature
    EZ Texting
    -
    Ratings
    Gist
    8.9
    2 Ratings
    2% above category average
    Chat history and transcripts00 Ratings8.92 Ratings
    Chat reporting00 Ratings8.92 Ratings
    Chat and web analytics00 Ratings8.92 Ratings
    Best Alternatives
    EZ TextingGist
    Small Businesses
    SimpleTexting
    Score7.6 out of 10
    Olark
    Score10 out of 10
    Medium-sized Companies
    Attentive
    Score8.6 out of 10
    Zoho SalesIQ
    Score9.7 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    Genesys DX (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EZ TextingGist
    Likelihood to Recommend
    9.2
    (284 ratings)
    9.5
    (112 ratings)
    Likelihood to Renew
    10.0
    (12 ratings)
    8.2
    (2 ratings)
    Usability
    9.1
    (122 ratings)
    6.7
    (4 ratings)
    Availability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.6
    (112 ratings)
    8.6
    (9 ratings)
    Implementation Rating
    7.0
    (5 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (3 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (3 ratings)
    -
    (0 ratings)
    Professional Services
    8.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    EZ TextingGist
    Likelihood to Recommend
    CallFire
    EZ Texting would be well suited for a small business that doesn't have the man power to be able to contact all of the leads they have coming in or who struggles to maintain communication with current clients at times. It would not be appropriate for a business who is looking to send phishing texts out to a large group of people.
    Incentivized
    Read full review
    Gist
    If your marketing model is selling products, services, or SAAS where you are doing inbound marketing and your website will do most of the lead generation and conversion, this is a great product. From live chat, support, event tracking, and automation, you could almost put your entire business on autopilot. If your marketing model is mostly outreach to cold leads and conversion, this software currently does not have any type of sales stages or task generation. I would still use Gist for website inbound but use another software for outreach and cold leads then when they become a lead put them into Gist for marketing automation.
    Incentivized
    Read full review
    Pros
    CallFire
    • I appreciate the detailed delivery reports.
    • The support team’s quick responses are appreciated.
    • The automation feature is incredibly handy for instantly messaging leads right after they sign up.
    • The onboarding process is straightforward.
    • Genuine customer inquiries show up in the inbox, organizing important messages in one place.
    • You can avoid the email spam folder by using ez texting!
    • Opt-outs resolve themselves.
    Incentivized
    Read full review
    Gist
    • Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
    • Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
    • Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.
    Incentivized
    Read full review
    Cons
    CallFire
    • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
    • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
    • The app didn't work if I used google SSO - i couldn't ever get signed in.
    Incentivized
    Read full review
    Gist
    • Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
    • The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
    • Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.
    Read full review
    Likelihood to Renew
    CallFire
    We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
    Incentivized
    Read full review
    Gist
    Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
    Incentivized
    Read full review
    Usability
    CallFire
    EZ Text was very easy to set up and very intuitive. It does not take long at all to add your contact lists or to set up templates. It takes a second to get used to when it comes to sending mass group texts, but all in all, it does what we need to do and was easy to implement. We were able to do it ourselves.
    Incentivized
    Read full review
    Gist
    It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
    Read full review
    Reliability and Availability
    CallFire
    We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
    Incentivized
    Read full review
    Gist
    No answers on this topic
    Performance
    CallFire
    It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive
    Incentivized
    Read full review
    Gist
    No answers on this topic
    Support Rating
    CallFire
    EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!
    Incentivized
    Read full review
    Gist
    Fantastic support. Ask a question, get an answer within 24 hours every time. And sometimes within a few minutes. They've always come through for me, helpful and, even when it's an issue on my end, they point me in the right direction.
    Incentivized
    Read full review
    Implementation Rating
    CallFire
    The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
    Incentivized
    Read full review
    Gist
    No answers on this topic
    Alternatives Considered
    CallFire
    We chose EZ Texting over enterprise solutions because of it's ease of set up, ease of use, and low barrier to entry. We had discussions with other companies, and it seemed very complicated and would require a lot of set up on our end. We don't have a dedicated IT or marketing team. We are a small business. So those barriers were just too complicated and we decided to go with an easier solution.
    Incentivized
    Read full review
    Gist
    Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole Gist team has been extremely responsive.
    Read full review
    Contract Terms and Pricing Model
    CallFire
    We have been grandfathered into our old package, but I wish there were better package options offered now.
    Incentivized
    Read full review
    Gist
    No answers on this topic
    Scalability
    CallFire
    We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.
    Incentivized
    Read full review
    Gist
    No answers on this topic
    Professional Services
    CallFire
    easy access
    Incentivized
    Read full review
    Gist
    No answers on this topic
    Return on Investment
    CallFire
    • Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
    • Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.
    Incentivized
    Read full review
    Gist
    • They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
    • I am able to save hours of time with the automated emails that are GDPR compliant.
    • I don't have to pay for a designer to have excellent looking emails either.
    Read full review
    ScreenShots

    EZ Texting Screenshots

    Screenshot of EZ Texting Dashboard: View recent activity, upcoming campaigns, and access AI Assistant.Screenshot of Enhanced Image Library + Editor: Our enhanced Shutterstock integration helps you unlock and edit 450+ million free images and 20k design templates, giving you the license to create more scroll-stopping texts.Screenshot of AI Compose: Create engaging messages instantly with emojis, helpful templates, easy editing, multilingual translations, and more.Screenshot of Workflows: Effortlessly send texts triggered by actions and events to boost engagement and drive conversions. With a drag & drop editor, technical expertise or code is never required.Screenshot of Quickly create engaging texts with built-in tools, including AI Compose, to add personalization, trackable URLs, media, and more! Stay compliant with EZ Texting's SafeSTOP® feature.Screenshot of Reporting Made Easy: Get delivery confirmations, check on bounce rates and view opted-outs.

    Gist Screenshots

    Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings