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EZ Texting vs. SendGift vs. Workplace from Meta (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    EZ Texting

    Score9.1 out of 10
    N/AEZ Texting provides businesses and organizations with a text marketing solution, including features and integrations to keep conversations going. The solution can be used by businesses to connect with their audiences. It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts. EZ Texting Key Features EZ Texting's features are designed to enhance the effectiveness of text marketing efforts.…

    $25

    per month

    SendGift

    N/AN/AN/AN/A

    Workplace from Meta (discontinued)

    Score8 out of 10
    N/AWorkplace was a business communication tool from Meta with features like Live Video and Groups, that connected employees. Its discontinuation began in August of 2025, and by June 2026 a full shutdown is anticipated.N/A
    Pricing
    EZ TextingSendGiftWorkplace from Meta (discontinued)
    Editions & Modules
    Launch
    Starting at $25
    per month
    Boost
    Starting at $75
    per month
    Scale
    Starting at $125
    per month
    Enterprise
    Starting at $3,000
    per month
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EZ TextingSendGiftWorkplace from Meta (discontinued)
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsLAUNCH PLAN: Recommended for up to 500 contacts. Local EZ Textable Number. Max Speed: up to 500/day. Cost Per Msg:$0.030. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. BOOST PLAN: Recommended for 501-2,000 contacts. Local EZ High-Volume Number. Max Speed: up to 2,000/day. Cost Per Msg: $0.025. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. SCALE PLAN: Recommended for 2,000-50,000 contacts. Local EZ High-Volume, High-Speed Number. Max Speed: up to 50,000/day. Cost Per Msg: $0.020. Delivery Rate: 95%. Includes 500 free msg/mo or 6k annually. ENTERPRISE PLAN: Recommended for 50,000+ contacts. This Plan offers. Dedicated Short Codes. Max Speed: up to 1 MM/day. Cost Per Msg: $0.010. Delivery Rate: 99%. Includes 200k msg/mo. Pricing information for EZ Texting is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase EZ Texting must be conducted with the seller. Included in All Plans: Unlimited Incoming Messages, Contacts, & Keywords. New Features: Realize ROI faster with AI Compose & Team Inbox with AI Reply. Live Support Chat: Monday-Friday 8am-8pm ET and Saturday-Sunday 9am-5pm ET. Growth Tools: QR Codes, Keywords & Signup Forms. MMS Edge: Enhanced Image Library + Editor powered by Shutterstock. CRM-Lite: Upload, Management, Groups & Personalization.
    More Pricing Information
    Community Pulse
    EZ TextingSendGiftWorkplace from Meta (discontinued)
    Considered Multiple Products
    CallFire
    No answer on this topic
    SendGift
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    116 Answers
    No answers on this topic
    93%
    Would buy again
    28 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    108 Answers
    No answers on this topic
    100%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    119 Answers
    No answers on this topic
    93%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    107 Answers
    No answers on this topic
    90%
    Lived up to sales and marketing promises
    19 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    114 Answers
    No answers on this topic
    92%
    Implementation went as expected
    23 Answers
    Best Alternatives
    EZ TextingSendGiftWorkplace from Meta (discontinued)
    Small Businesses
    SimpleTexting
    Score7.6 out of 10
    Workplace from Meta (discontinued)
    Score8 out of 10
    No answers on this topic
    Medium-sized Companies
    Attentive
    Score8.6 out of 10
    Workvivo
    Score9.4 out of 10
    Workvivo
    Score9.4 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    Workplace from Meta (discontinued)
    Score8 out of 10
    Workvivo
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    EZ TextingSendGiftWorkplace from Meta (discontinued)
    Likelihood to Recommend
    9.2
    (284 ratings)
    -
    (0 ratings)
    7.8
    (54 ratings)
    Likelihood to Renew
    10.0
    (12 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (122 ratings)
    -
    (0 ratings)
    5.6
    (2 ratings)
    Availability
    10.0
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    9.6
    (112 ratings)
    -
    (0 ratings)
    8.4
    (21 ratings)
    Implementation Rating
    7.0
    (5 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (5 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Professional Services
    8.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    EZ TextingSendGiftWorkplace from Meta (discontinued)
    Likelihood to Recommend
    CallFire
    EZ Texting would be well suited for a small business that doesn't have the man power to be able to contact all of the leads they have coming in or who struggles to maintain communication with current clients at times. It would not be appropriate for a business who is looking to send phishing texts out to a large group of people.
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    Well suited: - leadership communication. When our CEO posts a video to all company - it always gets the highest engagement - recognition/achievements posts - live streams for education, knowledge sharing - we are a company of 12000 associates and there is no other corporate channel for us to gather more than 500 people in one place. Less appropriate: - sharing some very targetted messages - it's impossible to do at Workplace without creating a group. So we use email channel for such targetted communications - instant communication like in a chat (probably it's less appropriate in our specific case because we use MS Teams for such quick communication instead of WP chats)
    Incentivized
    Read full review
    Pros
    CallFire
    • I appreciate the detailed delivery reports.
    • The support team’s quick responses are appreciated.
    • The automation feature is incredibly handy for instantly messaging leads right after they sign up.
    • The onboarding process is straightforward.
    • Genuine customer inquiries show up in the inbox, organizing important messages in one place.
    • You can avoid the email spam folder by using ez texting!
    • Opt-outs resolve themselves.
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    • Bring groups of people together to share info, stories, updates, etc.
    • The chat app is pretty decent.
    • Workplace Live is a good large-group meeting broadcast platform.
    • It's pretty intuitive to use for anyone who's used Facebook.
    • It provides different levels of "security" for groups, allowing you to have open, closed, and "secret" groups.
    • It's easy to paste images into your posts and comments, without having to necessarily go through the process of saving an image as a file, etc.
    • It has search capabilities for finding old information.
    • It's available for both desktop/laptop and mobile devices.
    • It's secured to allow only those within the company to see company-related info (but it also has a few inter-company groups, which can be useful, too).
    • Workplace Chat has the ability to set it to Do Not Disturb.
    • You can set notifications, including email notifications, if you want to be alerted to new activity in your groups, etc.
    • You can use Markdown to format your text
    Incentivized
    Read full review
    Cons
    CallFire
    • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
    • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
    • The app didn't work if I used google SSO - i couldn't ever get signed in.
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    • It would be helpful if a review confirmation checkbox was able to be placed by files that needed to be read or reviewed. Along the same line, approve, review again, etc. would be helpful checkboxes to add by files, proposals.
    • The layout is clean but suffers a bit from the center column width with two sidebars and a lot of empty space. It almost looks like a going out of business sale retail store where you notice the empty shelves. Workplace feels a bit bare at times. I think some good design modifications can help. Now on mobile, it is a great layout. I am addressing specifically the desktop browser login.
    • An admin control dashboard would be really effective and even more so with more users on the platform.
    Incentivized
    Read full review
    Likelihood to Renew
    CallFire
    We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Usability
    CallFire
    EZ Text was very easy to set up and very intuitive. It does not take long at all to add your contact lists or to set up templates. It takes a second to get used to when it comes to sending mass group texts, but all in all, it does what we need to do and was easy to implement. We were able to do it ourselves.
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    Having to download multiple apps just to use the tool is very cumbersome. Facebook would have make this better by wrapping it in as a main feature within their app, but having to use multiple apps to see discussions and walls is so frustrating.
    Incentivized
    Read full review
    Reliability and Availability
    CallFire
    We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Performance
    CallFire
    It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Support Rating
    CallFire
    EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    Workplace by Facebook is an excellent fit in respect of support and documentation. It has excellent tutorials and documentation, as well. The UI and UX are already great as it is developed and maintained by Facebook, so most of the times, there is no need for any support or documentation.
    Incentivized
    Read full review
    Implementation Rating
    CallFire
    The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    CallFire
    We chose EZ Texting over enterprise solutions because of it's ease of set up, ease of use, and low barrier to entry. We had discussions with other companies, and it seemed very complicated and would require a lot of set up on our end. We don't have a dedicated IT or marketing team. We are a small business. So those barriers were just too complicated and we decided to go with an easier solution.
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    Workplace by Facebook is so much more than just a project management tool like Basecamp or Slack. The ability to disseminate information to employees is easier and better with Workplace by Facebook. It can also be used for informal messaging and sharing of information. It combines the best features of both with the same look and feel as Facebook.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    CallFire
    We have been grandfathered into our old package, but I wish there were better package options offered now.
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Scalability
    CallFire
    We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Professional Services
    CallFire
    easy access
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Return on Investment
    CallFire
    • Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
    • Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.
    Incentivized
    Read full review
    SendGift
    No answers on this topic
    Discontinued Products
    • We can meet the project times, that with the communication in real time.
    • We provide solutions to our suppliers in a reliable and efficient manner.
    • When a business can save time and at the same time respond to the demands of customers, this translates into greater market capture of action for the company.
    Incentivized
    Read full review
    ScreenShots

    EZ Texting Screenshots

    Screenshot of EZ Texting Dashboard: View recent activity, upcoming campaigns, and access AI Assistant.Screenshot of Enhanced Image Library + Editor: Our enhanced Shutterstock integration helps you unlock and edit 450+ million free images and 20k design templates, giving you the license to create more scroll-stopping texts.Screenshot of AI Compose: Create engaging messages instantly with emojis, helpful templates, easy editing, multilingual translations, and more.Screenshot of Workflows: Effortlessly send texts triggered by actions and events to boost engagement and drive conversions. With a drag & drop editor, technical expertise or code is never required.Screenshot of Quickly create engaging texts with built-in tools, including AI Compose, to add personalization, trackable URLs, media, and more! Stay compliant with EZ Texting's SafeSTOP® feature.Screenshot of Reporting Made Easy: Get delivery confirmations, check on bounce rates and view opted-outs.