EZ Texting vs. Workplace from Meta

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
EZ Texting
Score 8.9 out of 10
N/A
Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages that resonate with their audience. Effective communication is key to the success of any business. With consumers constantly on the go and bombarded with information, reaching them through traditional…
$25
per month
Workplace from Meta
Score 7.9 out of 10
N/A
Facebook at Work allows users to interact with co-workers through the Facebook interface.
$4
per month per user
Pricing
EZ TextingWorkplace from Meta
Editions & Modules
Launch
$25
per month
Boost
$75
per month
Scale
$125
per month
Enterprise
$3,000
per month
Enterprise Live
$2.00
per month per user
Enhanced Admin & Support
$2.00
per month per user
Workplace Core
$4.00
per month per user
Offerings
Pricing Offerings
EZ TextingWorkplace from Meta
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLAUNCH PLAN: Recommended for up to 500 contacts. Local EZ Textable Number. Max Speed: up to 500/day. Cost Per Msg:$0.030. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. BOOST PLAN: Recommended for 501-2,000 contacts. Local EZ High-Volume Number. Max Speed: up to 2,000/day. Cost Per Msg: $0.025. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. SCALE PLAN: Recommended for 2,000-50,000 contacts. Local EZ High-Volume, High-Speed Number. Max Speed: up to 50,000/day. Cost Per Msg: $0.020. Delivery Rate: 95%. Includes 500 free msg/mo or 6k annually. ENTERPRISE PLAN: Recommended for 50,000+ contacts. This Plan offers. Dedicated Short Codes. Max Speed: up to 1 MM/day. Cost Per Msg: $0.010. Delivery Rate: 99%. Includes 200k msg/mo. Pricing information for EZ Texting is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase EZ Texting must be conducted with the seller. Included in All Plans: Unlimited: Incoming Messages, Contacts, Keywords & Two-Way Texting. New Features: Realize ROI faster with AI Compose & Team Inbox with AI Reply. Live Support Chat: Monday-Friday 8am-8pm ET and Saturday-Sunday 9am-5pm ET. Growth Tools: QR Codes, Keywords & Signup Forms. MMS Edge: Millions of Images & Image Editing Tool Powered by Shutterstock. CRM-Lite: Upload, Management, Groups & Personalization.—
More Pricing Information
Community Pulse
EZ TextingWorkplace from Meta
Top Pros
Top Cons
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EZ TextingWorkplace from Meta
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All AlternativesView all alternativesView all alternatives
User Ratings
EZ TextingWorkplace from Meta
Likelihood to Recommend
8.9
(256 ratings)
7.4
(55 ratings)
Likelihood to Renew
8.3
(11 ratings)
-
(0 ratings)
Usability
8.6
(95 ratings)
5.6
(2 ratings)
Availability
8.0
(2 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
7.2
(112 ratings)
8.4
(21 ratings)
Implementation Rating
8.1
(4 ratings)
-
(0 ratings)
Configurability
7.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.4
(5 ratings)
-
(0 ratings)
Product Scalability
7.0
(2 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
EZ TextingWorkplace from Meta
Likelihood to Recommend
CallFire
It's really well suited for businesses from small to large, and plan options reflect that. It's excellent for keeping customers aware of updates, such as business hours or new additions, and for informing customers of offers. We use it once a month on average to avoid potential spamming.
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Meta Platforms Inc
Well suited: - leadership communication. When our CEO posts a video to all company - it always gets the highest engagement - recognition/achievements posts - live streams for education, knowledge sharing - we are a company of 12000 associates and there is no other corporate channel for us to gather more than 500 people in one place. Less appropriate: - sharing some very targetted messages - it's impossible to do at Workplace without creating a group. So we use email channel for such targetted communications - instant communication like in a chat (probably it's less appropriate in our specific case because we use MS Teams for such quick communication instead of WP chats)
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Pros
CallFire
  • Easy to use web interface.
  • The ability to set up our main business phone to receive texts is fantastic.
  • There are an abundance of features we haven't even explored yet but look forward to doing so!
  • The mobile app is great alternative when a desktop or laptop isn't available.
Read full review
Meta Platforms Inc
  • Bring groups of people together to share info, stories, updates, etc.
  • The chat app is pretty decent.
  • Workplace Live is a good large-group meeting broadcast platform.
  • It's pretty intuitive to use for anyone who's used Facebook.
  • It provides different levels of "security" for groups, allowing you to have open, closed, and "secret" groups.
  • It's easy to paste images into your posts and comments, without having to necessarily go through the process of saving an image as a file, etc.
  • It has search capabilities for finding old information.
  • It's available for both desktop/laptop and mobile devices.
  • It's secured to allow only those within the company to see company-related info (but it also has a few inter-company groups, which can be useful, too).
  • Workplace Chat has the ability to set it to Do Not Disturb.
  • You can set notifications, including email notifications, if you want to be alerted to new activity in your groups, etc.
  • You can use Markdown to format your text
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Cons
CallFire
  • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
  • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
  • The app didn't work if I used google SSO - i couldn't ever get signed in.
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Meta Platforms Inc
  • It would be helpful if a review confirmation checkbox was able to be placed by files that needed to be read or reviewed. Along the same line, approve, review again, etc. would be helpful checkboxes to add by files, proposals.
  • The layout is clean but suffers a bit from the center column width with two sidebars and a lot of empty space. It almost looks like a going out of business sale retail store where you notice the empty shelves. Workplace feels a bit bare at times. I think some good design modifications can help. Now on mobile, it is a great layout. I am addressing specifically the desktop browser login.
  • An admin control dashboard would be really effective and even more so with more users on the platform.
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Likelihood to Renew
CallFire
We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
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Meta Platforms Inc
No answers on this topic
Usability
CallFire
I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.
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Meta Platforms Inc
Having to download multiple apps just to use the tool is very cumbersome. Facebook would have make this better by wrapping it in as a main feature within their app, but having to use multiple apps to see discussions and walls is so frustrating.
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Reliability and Availability
CallFire
We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
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Meta Platforms Inc
No answers on this topic
Performance
CallFire
Your internet connection/speed is the only limiting factor. EZ Texting's pages are optimized to load quickly and do so.
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Meta Platforms Inc
No answers on this topic
Support Rating
CallFire
EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!
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Meta Platforms Inc
Workplace by Facebook is an excellent fit in respect of support and documentation. It has excellent tutorials and documentation, as well. The UI and UX are already great as it is developed and maintained by Facebook, so most of the times, there is no need for any support or documentation.
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Implementation Rating
CallFire
The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
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Meta Platforms Inc
No answers on this topic
Alternatives Considered
CallFire
EZ Texting has a much better user interface and better support. At first I wanted to "pay as you go" so switched from EZ Texting to BulkSMS. BIG MISTAKE. After 2 hours of banging my head against the wall, I went straight back to EZ Texting and paid the little extra monthly and it was like light from Heaven shined down upon me
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Meta Platforms Inc
Workplace by Facebook is so much more than just a project management tool like Basecamp or Slack. The ability to disseminate information to employees is easier and better with Workplace by Facebook. It can also be used for informal messaging and sharing of information. It combines the best features of both with the same look and feel as Facebook.
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Scalability
CallFire
We have never had a problem with the system NOT sending out our message.
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Meta Platforms Inc
No answers on this topic
Return on Investment
CallFire
  • Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
  • Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.
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Meta Platforms Inc
  • We can meet the project times, that with the communication in real time.
  • We provide solutions to our suppliers in a reliable and efficient manner.
  • When a business can save time and at the same time respond to the demands of customers, this translates into greater market capture of action for the company.
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ScreenShots

EZ Texting Screenshots

Screenshot of DashboardScreenshot of Sending a MessageScreenshot of Delivery ReportScreenshot of Contact ManagementScreenshot of Media Library and Image Editor

Workplace from Meta Screenshots

Screenshot of Use groups to communicate with a team, region or entire company. Make sure that important updates get to the right people, and listen to feedback through comments and reactions on posScreenshot of News Feed helps every employee stay up to date with the information they care about, without getting distracted by the rest.Screenshot of The Knowledge Library is a new home for your key resources. It's a single place to create, store and share static content such as HR policies or working from home advice on desktop or mobile, so your company knowledge is accessible and discoverable.Screenshot of Go live from a mobile phone or Portal. It's the perfect way to check in with your team, especially when you can't be together in person. And unlike email, you can get feedback or answer questions in real time through comments, likes and reactions.