EZ Texting vs. SimpleTexting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
EZ Texting
Score 8.9 out of 10
N/A
Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages that resonate with their audience. Effective communication is key to the success of any business. With consumers constantly on the go and bombarded with information, reaching them through traditional…
$25
per month
SimpleTexting
Score 8.5 out of 10
N/A
SimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.
$29
per month
Pricing
EZ TextingSimpleTexting
Editions & Modules
Launch
$25
per month
Boost
$75
per month
Scale
$125
per month
Enterprise
$3,000
per month
500 credits
$29
per month
1,000 credits
$49
per month
2,000 credits
$79
per month
3,000 credits
$109
per month
7,500 credits
$229
per month
15,000 credits
$399
per month
25,000 credits
$549
per month
50,000 credits
$899
per month
Offerings
Pricing Offerings
EZ TextingSimpleTexting
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLAUNCH PLAN: Recommended for up to 500 contacts. Local EZ Textable Number. Max Speed: up to 500/day. Cost Per Msg:$0.030. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. BOOST PLAN: Recommended for 501-2,000 contacts. Local EZ High-Volume Number. Max Speed: up to 2,000/day. Cost Per Msg: $0.025. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. SCALE PLAN: Recommended for 2,000-50,000 contacts. Local EZ High-Volume, High-Speed Number. Max Speed: up to 50,000/day. Cost Per Msg: $0.020. Delivery Rate: 95%. Includes 500 free msg/mo or 6k annually. ENTERPRISE PLAN: Recommended for 50,000+ contacts. This Plan offers. Dedicated Short Codes. Max Speed: up to 1 MM/day. Cost Per Msg: $0.010. Delivery Rate: 99%. Includes 200k msg/mo. Pricing information for EZ Texting is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase EZ Texting must be conducted with the seller. Included in All Plans: Unlimited: Incoming Messages, Contacts, Keywords & Two-Way Texting. New Features: Realize ROI faster with AI Compose & Team Inbox with AI Reply. Live Support Chat: Monday-Friday 8am-8pm ET and Saturday-Sunday 9am-5pm ET. Growth Tools: QR Codes, Keywords & Signup Forms. MMS Edge: Millions of Images & Image Editing Tool Powered by Shutterstock. CRM-Lite: Upload, Management, Groups & Personalization.
More Pricing Information
Community Pulse
EZ TextingSimpleTexting
Considered Both Products
EZ Texting
Chose EZ Texting
I'm more familiar with EZ Texting than Simple Texting. Also, I think the pricing was a little more favorable
Chose EZ Texting
EZ Texting was much easier to use and better rates.
Chose EZ Texting
The simplicity of EZ Texting makes it hard to beat.
SimpleTexting
Chose SimpleTexting
We chose SimpleTexting based on their starting messaging options as well as the no limitations on the number of keywords we can use. EZ Texting required a much more costly monthly commitment with fewer features that applied to our organization. We felt that SimpleTexting would …
Top Pros
Top Cons
TrustRadius Insights
EZ TextingSimpleTexting
Highlights

TrustRadius
Research Team Insight
Published

EZ Texting and Simple Texting are both mobile marketing Software options that allow users to create marketing campaigns using SMS messaging and push notifications. SimpleTexting is most popular with small businesses. EZ Texting is also used most often by small businesses, though some mid-sized businesses and larger enterprises also use it.

Features

EZ Texting and Simple Texting both include essential mobile marketing features such as scheduled texts and auto-responses, but they also have a few standout features that set them apart from each other.

EZ Texting includes a text-to-landline feature that allows SMS marketing campaigns to reach landline phones. This can be important depending on the demographic of a campaign, as access to landlines opens up certain groups to marketing they may not receive otherwise. EZ Texting also includes native integrations with popular marketing software like MailChimp and Constant Contact. Users of those services will be able to easily pass data from one software to another.

SimpleTexting includes an API that allows skilled developers to create custom integrations with SimpleTexting and existing systems. For businesses with many technical resources to devote to mobile marketing, the API makes SimpleTexting a very flexible option. Additionally, SimpleTexting allows users to send texts with extended character counts for longer, more detailed messages.

Limitations

Though EZ Texting and SimpleTexting both include essential mobile marketing features, they also have a few limitations that are important to consider.

EZ Texting provides a simple to use interface, but documentation is lacking. If users have issues using the technology, they may have to reach out to support rather than figuring out a solution on their own. Additionally, some users find the interface for form creation to be clunky and lacking in customizability.

SimpleTexting lacks a user-friendly mobile app. While many users praise the user interface of the desktop version of the tool, the mobile app is more challenging to use. Additionally, there is no draft feature for campaigns that users began work on but decided not to send. This can result in wasted time as campaigns are rewritten later.

Pricing

EZ Texting offers a Free 14-day trial that businesses can use before committing to a purchase. The Plus pricing tier is priced at $39.00 per month and includes additional free messages and custom keywords. The Select Tier and Elite tier similarly add more free texts and custom keywords at $75.00 per month and $119.00 per month respectively.

Pricing for SimpleTexting is dependent on how many messages your business expects to send in a month. Plans start as low as $25.00 per month for 500 texts and reaches as high as $625.00 per month for 50,000 text messages. The vendor provides quotes for businesses that need more texts beyond 50,000 per month.

Best Alternatives
EZ TextingSimpleTexting
Small Businesses
OneSignal
OneSignal
Score 9.0 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EZ TextingSimpleTexting
Likelihood to Recommend
8.9
(256 ratings)
9.2
(21 ratings)
Likelihood to Renew
8.3
(11 ratings)
-
(0 ratings)
Usability
8.6
(95 ratings)
-
(0 ratings)
Availability
8.0
(2 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
7.2
(112 ratings)
10.0
(7 ratings)
Implementation Rating
8.1
(4 ratings)
-
(0 ratings)
Configurability
7.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.4
(5 ratings)
-
(0 ratings)
Product Scalability
7.0
(2 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
EZ TextingSimpleTexting
Likelihood to Recommend
CallFire
It's really well suited for businesses from small to large, and plan options reflect that. It's excellent for keeping customers aware of updates, such as business hours or new additions, and for informing customers of offers. We use it once a month on average to avoid potential spamming.
Read full review
SimpleTexting
SimpleTexting has been wonderful for the purposes for which we signed up. We wanted an easy-to-use platform that allowed 2-way texting, assigned a phone number, had the ability to collect phone numbers/contact easily (whether through an import or a user sign-up, spoiler SimpleTexting has both), etc. It has provided all of that and more easily, without a contract. And the platform is so easy to use for our team. One of the only issues we're having is wanting to expand our use of SimpleTexting, and using multiple options for texting (i.e., shortcode, toll-free, landline/business enabling) has been difficult on one account.
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Pros
CallFire
  • Easy to use web interface.
  • The ability to set up our main business phone to receive texts is fantastic.
  • There are an abundance of features we haven't even explored yet but look forward to doing so!
  • The mobile app is great alternative when a desktop or laptop isn't available.
Read full review
SimpleTexting
  • SimpleTexting provides excellent value based on their messaging packages but also by allowing its customers to utilize multiple keywords. This is helpful for our organization because we utilize this software across many different departments.
  • SimpleTexting analytics and reporting is a key strength of the software. The numbers they report weigh heavily on what we determine as a success of un-successful communication campaign.
  • SImpleTexting has excellent customer service available at the click of a button. Their team has always been available and offered solutions when we have had questions or run into a problem.
Read full review
Cons
CallFire
  • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
  • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
  • The app didn't work if I used google SSO - i couldn't ever get signed in.
Read full review
SimpleTexting
  • A lot of glitches and bugs, with promised fixes that keep dragging on for some time.
  • Mobile notifications are very buggy. You have to keep force-closing the app and re-opening it multiple times to get the notifications to refresh.
  • Constant toggling of 'Unread' and 'All' on mobile or desktop to get the notifications to clear and show up as opened, otherwise it will imply it's not read.
  • Also, sometimes new notifications don't show up.
Read full review
Likelihood to Renew
CallFire
We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
Read full review
SimpleTexting
No answers on this topic
Usability
CallFire
I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.
Read full review
SimpleTexting
No answers on this topic
Reliability and Availability
CallFire
We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
Read full review
SimpleTexting
No answers on this topic
Performance
CallFire
Your internet connection/speed is the only limiting factor. EZ Texting's pages are optimized to load quickly and do so.
Read full review
SimpleTexting
No answers on this topic
Support Rating
CallFire
EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!
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SimpleTexting
With SimpleTexting updating little things here and there almost daily. We reach out to their support team constantly. They have one of the best response rates I have ever experienced! Normally it takes less than a minute to speak to a real person, but even if they are busy they have an answer bot send you articles to see if you can solve the issue yourself first! One of the best support teams ever
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Implementation Rating
CallFire
The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
Read full review
SimpleTexting
No answers on this topic
Alternatives Considered
CallFire
EZ Texting has a much better user interface and better support. At first I wanted to "pay as you go" so switched from EZ Texting to BulkSMS. BIG MISTAKE. After 2 hours of banging my head against the wall, I went straight back to EZ Texting and paid the little extra monthly and it was like light from Heaven shined down upon me
Read full review
SimpleTexting
SimpleTexting is just simple. From the pricing to the interface, it stacks up against the competition by just being as powerful and simple as possible. No extra distractions or confusion. For our company, we wanted texting software that we could easily upsell and integrate into our overall marketing campaigns and SimpleTexting did just that.
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Scalability
CallFire
We have never had a problem with the system NOT sending out our message.
Read full review
SimpleTexting
No answers on this topic
Return on Investment
CallFire
  • Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
  • Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.
Read full review
SimpleTexting
  • Because we are able to reach more people through subscribing, our number of donations has increased and the number of volunteers has increased. We have gone from an average of 5 volunteers an even to 25-30. Our donations increased by 25%.
Read full review
ScreenShots

EZ Texting Screenshots

Screenshot of DashboardScreenshot of Sending a MessageScreenshot of Delivery ReportScreenshot of Contact ManagementScreenshot of Media Library and Image Editor

SimpleTexting Screenshots

Screenshot of Send messages to groupsScreenshot of Have 1-on-1 conversationsScreenshot of Text-to-join keywordsScreenshot of Useful, built-in apps