Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
$0.01
Per Verification
GitHub
Score 9.1 out of 10
N/A
GitHub is a platform that hosts public and private code and provides software development and collaboration tools. Features include version control, issue tracking, code review, team management, syntax highlighting, etc. Personal plans ($0-50), Organizational plans ($0-200), and Enterprise plans are available.
$4
per month per user
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
I haven't played much with Heroku beyond deploying projects from GitHub. It looks to be very similar in providing a cloud-based platform for developing and deploying web apps as quickly as possible. I would look at comparing both of these before choosing a solution. I am just …
Firebase provides an event based data model with well defined pre-determined dimensions. Where I've seen the strength of other platforms is the user interface where data is analyzed. However, other platforms such as AEP also have advanced data cleansing and standardization …
Firebase came to a multiuse case for our product for authenticating backend services, users on the app & get data on the user base using the dashboard.
Bitbucket didn't offer enough of an incentive to switch our current repository. When Microsoft acquired GitHub, we started looking at other alternatives, and decided to stay for convenience.
I have used TortoiseSVN before. With SVN we don't have local source control if not connected to the repository. Git is decentralized and helps us in working remotely and committing to a repository when not local.This also adds the complexity of which commands work locally and …
GitHub is the best git repository service available and the industry standard. It's fast, reliable, and constantly adding new services. Bitbucket and Gitlab are both good, free (or inexpensive) alternatives, but they lack some of the design and speed of GitHub. Both alternative …
Google Analytics is a powerful web-centric analytics platform. We have tested similar products in the past from start-ups to more established web analytics platforms like Adobe and continue to select Google Analytics. More recently with the integration of Google Firebase into …
I used Facebook Analytics for mobile and web games but Facebook Analytics was discontinued. Google Analytics is more universal and is suitable for both web and native mobile applications. Facebook Analytics is more suitable for apps and games on web and mobile. For mobile …
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
GitHub is an easy to go tool when it comes to Version Controlling, CI/CD workflows, Integration with third party softwares. It's effective for any level of CI/CD implementation you would like to. Also the the cost of product is also very competitive and affordable. As of now GitHub lacks capabilities when it comes to detailed project management in comparison to tools like Jira, but overall its value for money.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Version control: GitHub provides a powerful and flexible Git-based version control system that allows teams to track changes to their code over time, collaborate on code with others, and maintain a history of their work.
Code review: GitHub's pull request system enables teams to review code changes, discuss suggestions and merge changes in a central location. This makes it easier to catch bugs and ensure that code quality remains high.
Collaboration: GitHub provides a variety of collaboration tools to help teams work together effectively, including issue tracking, project management, and wikis.
Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
City-specific data instead of just country-specific data would have been a huge plus as well.
Not an easy tool for beginners. Prior command-line experience is expected to get started with GitHub efficiently.
Unlike other source control platforms GitHub is a little confusing. With no proper GUI tool its hard to understand the source code version/history.
Working with larger files can be tricky. For file sizes above 100MB, GitHub expects the developer to use different commands (lfs).
While using the web version of GitHub, it has some restrictions on the number of files that can be uploaded at once. Recommended action is to use the command-line utility to add and push files into the repository.
GitHub's ease of use and continued investment into the Developer Experience have made it the de facto tool for our engineers to manage software changes. With new features that continue to come out, we have been able to consolidate several other SaaS solutions and reduce the number of tools required for each engineer to perform their job responsibilities.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.
GitHub is a clean and modern interface. The underlying integrations make it smooth to couple tasks, projects, pull requests and other business functions together. The insights and reporting is really strong and is getting better with every release. GitHub's PR tooling is strong for being web based, i do believe a better code editor would rival having to pull merge conflicts into local IDE.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
There are a ton of resources and tutorials for GitHub online. The sheer number of people who use GitHub ensures that someone has the exact answer you are looking for. The docs on GitHub itself are very thorough as well. You will often find an official doc along with the hundreds of independent tutorials that answers your question, which is unusual for most online services.
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
While I don't have very much experience with these 2 solutions, they're two of the most popular alternatives to GitHub. Bitbucket is from Atlassian, which may make sense for a team that is already using other Atlassian tools like Jira, Confluence, and Trello, as their integration will likely be much tighter. Gitlab on the other hand has a reputation as a very capable GitHub replacement with some features that are not available on GitHub like firewall tools.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Makes building real-time interfaces easy to do at scale with no backend involvement.
Very low pricing for small companies and green-fields projects.
Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
Team collaboration significantly improved as everything is clearly logged and maintained.
Maintaining a good overview of items will be delivered wrt the roadmap for example.
Knowledge management and tracking. Over time a lot of tickets, issues and comments are logged. GitHub is a great asset to go back and review why x was y.
