FirstSpirit DQM is a digital quality and Accessibility Testing platform for monitoring, assessing, and improving the accessibility, usability, search readiness, and brand consistency of websites. It is separate from FirstSpirit CMS, though it can integrate with CMS and development workflows.
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Google Trends
Score8.6 out of 10
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Google Trends is a search engine optimization software solution offered by .
If you have a fully customized cms and have people working on the site with html and css knowledge this is the best tool ever, all specifics can be checked. Using ab tests and optimization services we identify best practices of the website and everywhere the best practices aren't implemented we find using the custom checkpoints. Aspects that cannot be automated via a quick IT solution is turned into a checkpoint and that's great!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Google Trends is great for research and planning, to analyse keyword demand and associated costs. It really does help plan to capture consumer demand. It can be a little tricky to use, as the UX design isn't brilliant, so you'll need to learn how to navigate the website.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level.
There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful.
Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc.
It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I had a small learning curve in order to become fluent with the platform as it doesn't work like the other automated accessibility tools that I've used. However, once I was up to speed, I like it better than any of the other tools and find the data more useful, digestible, and relevant.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
DQM support teams are responsive and knowledgeable, and will spend time working directly with client and agency teams to ensure the best outcomes are achieved. I can't fault the level of input and engagement from Crownpeak support teams across the board.
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
One of the most similar solutions to Crownpeak is the Yext tool because it has a good set of functions that can be managed from content to customer experiences, it is fascinating to be able to track all user interactions through users, in the same way as in Crownpeak that allows all users to create digital experiences.
Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When driving Customer Care, it was great to be able to add the Autofix tool to the web estate - a quick-win that really drives the accessibility agenda.
Building reports off the back of DQM gives senior stakeholders an understanding of the importance of usability and accessibility.
The gamification of league tables highlights to stakeholders the areas that need focus and budget in order to improve.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
