The Flow task management app featured a range of tools like kanban board, checklist, timeline, and other features for tracking projects from start to finish. The product is discontinued, and the company Flow Technologies is no longer operating.
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Google Campaign Manager 360
Score 7.4 out of 10
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Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.
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Trello
Score 8.4 out of 10
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Trello from Atlassian is a project management tool based on a Kanban framework. Trello is ideal for task-management in a to-do list format. It supports sharing boards and cards across users or teams. The product offers a free version, and paid versions add greater automation, collaboration, and administrative control.
$6
per month per user
Pricing
Flow (discontinued)
Google Campaign Manager 360
Trello
Editions & Modules
No answers on this topic
No answers on this topic
Standard
$6
per month per user
Premium
$12.50
per month per user
Enterprise
$17.50
per month per user
Free
Forever Free
Offerings
Pricing Offerings
Flow (discontinued)
Google Campaign Manager 360
Trello
Free Trial
No
No
No
Free/Freemium Version
No
No
Yes
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
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A discount is offered for annual billing and for larger numbers of users.
Flow is the best all-in-one solution. It is better than Todoist because of it's more robust features and the ability for project nesting and is way easier to use than Basecamp. It is not as effective at content management as Trello or Airtable because it is not designed for …
Teamwork is better than Flow when it comes to reporting, as Teamwork lets you better track estimated time and look at the workloads of different team members. However, Flow has a much more beautiful interface and easier to use. Flow is also superior with its "catch up" feature …
If you are used to using apps such as Slack, Box or Harvest, you will have an easy time getting use to Flow's UI. Drag and drop features, messaging between users, @tagging for notifications that alert you not only on your desktop but your as well email are particularly useful. If you need projects done fast and easily between multiple teams this is a great application for your business. A particular scenario where Flow is NOT suitable would be if you are used to working soley from your phone. Flows mobile app is slow, not user friendly at all and hard to navigate. Also, you cannot use a mobile site because it directs you to using the app. This IMO is a great desktop project manager, but NOT mobile.
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
For teams or individuals with lots of individual tasks/details to track, Trello is perfect! It basically removes the need for a paper checklist. For those that need an overall project management tool that requires less tasks and more overarching goals, collaboration amongst various teams, and gantt charts I would suggest monday.com
Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
I am very likely to renew Trello, because it doesn't cost anything to do so. I am also very likely to use Trello's upgraded features in the future because a lot of my team's data is stored on there and they have already gotten used to the platform. Trello is very easy for new team members to pick up, making the onboarding and usability very streamlined.
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Trello is incredibly intuitive, both on desktop and mobile right away. It is also full of helpful features that make it even easier to use, and is flexible enough to suit almost any organizational need. Onboarding for the software is thorough, but concise, and the service is frequently updated with even more QOL improvements.
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
I haven't reached out to their support very often and their support is very limited anyway for the free users. They do have tons of great articles and videos in their Help Center and constantly send emails with updates and add-ons to the product. The fact that I've barely ever had to contact their support team means that they've developed a great product.
For our small business, getting a few of us started well on Trello was the key, I think. As long as a couple of us were really comfortable with the interface, we could lead others and help them with any questions. From now on, anyone who works with us just naturally uses Trello for information sharing - it's just part of what we do.
Flow, unlike Trello, offers its users a more organized interface and much more complete tools to carry out project management, which is why I consider that for the management of business projects of medium or large companies this tool covers the needs of each. In addition, its ease of use makes it much easier to adapt to this tool because it does not require a very learning curve
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Trello is more simple and not as "robust" as the other tools, but it's easier to use and manage and understand and ACTUALLY get stuff done with. It's simplicity is part of the beauty of using it. You don't need a million options that nobody uses, you just need to get stuff done.
Our biggest issue prior to flow was scrambling at the last minute to meet a project deadline. Flow has helped us manage tasks towards a deadline to execute more successful events and projects.
Since Flow is being used across our entire organization, the speed at which we can collaborate cross-departmentally has increased. This is especially true of our communication and collaboration with our Marketing team.
Flow has allowed our leadership team to be able to see the progress of a project at any time just by looking at that projects dashboard. This has both given them confidence as well as let them know when they need to intervene.
DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
Trello keeps me organized, focused, and on track. I could filter the Trello board to only see my issues and understand what I needed to work on and when.
Trello helped our team implement an agile structure. It's a very simple kanban method of viewing all of your team's tasks and statuses. You can completely customize the columns to your team's specific workflow and create tags relevant to your work.
Trello helps reduce unnecessary communications between teams. When I want to request translations, I simply create a card on the localization Trello board -- no need to directly message anyone on the team, and I can watch the status of the card change from "in progress" to "in review" to "translated," all without having to directly ask for updates.
