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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Foundry ABM

    Score8 out of 10
    N/AFoundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A

    Salesforce Spiff

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Salesforce Spiff is a commission software that combines the familiarity of a spreadsheet with automation at scale. It is designed to streamline workflows, enable easier communication, and instill a high level of trust across all stakeholders.

    $900

    per year per user

    Pricing
    Foundry ABMSalesforce Spiff
    Editions & Modules
    No answers on this topic
    Spiff
    $75
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    Foundry ABMSalesforce Spiff
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Foundry ABMSalesforce Spiff
    Considered Both Products
    Foundry ABM
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    37 Answers
    97%
    Would buy again
    228 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    34 Answers
    99%
    Delivers good value for the price
    126 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    38 Answers
    97%
    Happy with the feature set
    227 Answers
    Lived up to sales and marketing promises
    74%
    Lived up to sales and marketing promises
    26 Answers
    99%
    Lived up to sales and marketing promises
    109 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    30 Answers
    95%
    Implementation went as expected
    96 Answers
    Features
    Foundry ABMSalesforce Spiff
    Engagement
    Comparison of Engagement features of Foundry ABM and Salesforce Spiff
    Feature
    Foundry ABM
    7.5
    1 Ratings
    3% above category average
    Salesforce Spiff
    -
    Ratings
    Automated routing and prioritization8.21 Ratings00 Ratings
    Customer interaction histories7.31 Ratings00 Ratings
    Syndicated content7.31 Ratings00 Ratings
    Personalization7.31 Ratings00 Ratings
    Engagement data tracking7.31 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Foundry ABM and Salesforce Spiff
    Feature
    Foundry ABM
    7.2
    10 Ratings
    0% above category average
    Salesforce Spiff
    -
    Ratings
    Ad campaign creation6.710 Ratings00 Ratings
    Display advertising6.810 Ratings00 Ratings
    Contextual advertising6.41 Ratings00 Ratings
    Social advertising6.41 Ratings00 Ratings
    Ad reporting and analytics7.31 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Foundry ABM and Salesforce Spiff
    Feature
    Foundry ABM
    7.0
    1 Ratings
    1% below category average
    Salesforce Spiff
    -
    Ratings
    Standard visitor segmentation8.21 Ratings00 Ratings
    Behavioral visitor segmentation6.41 Ratings00 Ratings
    ABM sales intelligence6.41 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Foundry ABM and Salesforce Spiff
    Feature
    Foundry ABM
    7.3
    1 Ratings
    5% above category average
    Salesforce Spiff
    -
    Ratings
    3rd party intent signals7.31 Ratings00 Ratings
    Downstream intent signals7.31 Ratings00 Ratings
    Account identification7.31 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Foundry ABM and Salesforce Spiff
    Feature
    Foundry ABM
    8.2
    1 Ratings
    9% above category average
    Salesforce Spiff
    -
    Ratings
    Automated workflow & orchestration8.21 Ratings00 Ratings
    Sales ICM
    Comparison of Sales ICM features of Foundry ABM and Salesforce Spiff
    Feature
    Foundry ABM
    -
    Ratings
    Salesforce Spiff
    8.1
    218 Ratings
    3% above category average
    Sales compensation plan creation00 Ratings7.7167 Ratings
    Complex sales crediting00 Ratings7.5149 Ratings
    Sales compensation process automation00 Ratings9.1195 Ratings
    Incentive auditing/regulation compliance00 Ratings7.3122 Ratings
    Sales compensation dashboards & forecasting00 Ratings8.6191 Ratings
    Incentive modeling00 Ratings9.1137 Ratings
    Agile incentive strategy00 Ratings7.9115 Ratings
    ICM mobile visibility00 Ratings7.3110 Ratings
    Best Alternatives
    Foundry ABMSalesforce Spiff
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    No answers on this topic
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Everstage
    Score9.1 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    CaptivateIQ
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Foundry ABMSalesforce Spiff
    Likelihood to Recommend
    8.2
    (48 ratings)
    8.9
    (234 ratings)
    Likelihood to Renew
    9.6
    (4 ratings)
    9.1
    (9 ratings)
    Usability
    8.6
    (3 ratings)
    8.9
    (223 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (4 ratings)
    Performance
    10.0
    (1 ratings)
    9.1
    (4 ratings)
    Support Rating
    9.1
    (40 ratings)
    4.5
    (6 ratings)
    Online Training
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    Implementation Rating
    8.6
    (2 ratings)
    7.8
    (5 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    Product Scalability
    9.0
    (1 ratings)
    8.8
    (4 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    User Testimonials
    Foundry ABMSalesforce Spiff
    Likelihood to Recommend
    Foundry ABM
    I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
    Incentivized
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    Salesforce
    Spiff can serve well organizations that regularly pay OTE and performance-based incentives as it takes away the pain for users to track their OTE pay. It is also very convenient to access past reports for comparison or whatever purpose you may need it for. The build-in ticketing system also allows users to easily raise inquiries and for admins to have a single inbox for inquiries that they need to address.
    Incentivized
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    Pros
    Foundry ABM
    • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
    • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
    • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
    Incentivized
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    Salesforce
    • It syncs with your internal systems to show how much you have sold during the current period.
    • It tells you how much you should expect to get paid based on your sales.
    • It keeps track of how you have performed over the course of the year and tells you when you are in accellerators.
    • It also details your organizations sales rules and payout rules so that you just have one place to go for all questions commission related.
    Incentivized
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    Cons
    Foundry ABM
    • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
    • Campaigns with multiple steps, I do hear this is in the works.
    • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
    Incentivized
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    Salesforce
    • Although reporting has been improved, it's an area that I feel could use more development (which they are doing).
    • Exports are good but to make them great, being able to customize the formatting and data that shows and which data doesn't show would be a great improvement.
    • The backend can be somewhat confusing with statements and obligations and which should be used when and so on, just as one example. With that being said they are very willing to teach and also just do the updates for you if needed, but if it was a little more intuitive without that help would make it better.
    Incentivized
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    Likelihood to Renew
    Foundry ABM
    We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
    Incentivized
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    Salesforce
    I enjoy using it and it is easy to see where you stand, the issue is still no live tracking, or at the very least, twice daily updates. You have the update in the morning, but I would like to see where I stand at the end of the day as well
    Incentivized
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    Usability
    Foundry ABM
    The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
    Incentivized
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    Salesforce
    Overall, the use cases of Spiff have been helping us to address important problems when it comes to commission calculation: (1) Accuracy of the commission calculation, (2) Transparency over how the commission is calculated, (3) Automation of commission calculation, which in turn saves us significant amount of time and energy and allow us to focus more on more important tasks
    Incentivized
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    Reliability and Availability
    Foundry ABM
    The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
    Incentivized
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    Salesforce
    In all my time using Spiff, I only recall it being unoperational (outside the times when there is scheduled maintence. During those times, Spiff does a good job at communicating when their services will be offline and why). The times when I do get a small error, 9 times out a 10 a simple refresh of the browser will fix the issue.
    Incentivized
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    Performance
    Foundry ABM
    Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
    Incentivized
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    Salesforce
    Pages load quickly, dashboards update numerous times throughout the day, and the integrations are seamless and operate without a hitch. On occasion, commissions will be delayed in calculating corrctly by a day or so, but that is quite rare. I don't find that delay to be a huge hinderance anyways.
    Incentivized
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    Support Rating
    Foundry ABM
    Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
    Incentivized
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    Salesforce
    I needed my account to be set up and there seemed to be some technical issues with onboarding and a customer service rep made herself immediately available to liaison with our IT department to get me up and running. I did not expect them to tend to our request with such urgency.
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    Online Training
    Foundry ABM
    We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
    Incentivized
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    Salesforce
    The training was conducted by our Spiff Account Manager and they would even create recorded videos we could send to the sales team so when they log in, they would understand how to use Spiff. Account managers at Spiff are a huge reason why I like that company.
    Incentivized
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    Implementation Rating
    Foundry ABM
    Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
    Incentivized
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    Salesforce
    I wasnt invovled but I heard it went smoothly!
    Incentivized
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    Alternatives Considered
    Foundry ABM
    Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
    Incentivized
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    Salesforce
    It is a night and day difference between Sheets and Excel. The fact that it is integrated with Salesforce and calculates commission as you close deals make it super transparent and efficient when it comes to tracking your performance and commission. Spiff takes the manual work out of the equation. Reduces human error and increases collaboration.
    Incentivized
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    Scalability
    Foundry ABM
    The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
    Incentivized
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    Salesforce
    We have a fairly large Enterprise sales team (200+ people and growing). Back when I first started at my organization this number was actually around 100 people. We've doubled in size since then and we have had zero problems adding these additional users.
    Incentivized
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    Return on Investment
    Foundry ABM
    • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
    • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
    • There have been no negative impacts to ROI from Triblio.
    Incentivized
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    Salesforce
    • increased transparency, allows me to share with my boss where i am at, i dont have to create a separate document tracking this information myself
    • Reassurance on payout and accuracy, i know what is in Salesforce Spiff is already approved and directly translates to the payout of my goals
    • reduction in errors and improved/less communication with the finance team for payouts. no other conversation needs to happen
    Incentivized
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    ScreenShots

    Salesforce Spiff Screenshots

    Screenshot of real-time commission statements.Screenshot of customized plans in Spiff's Designer tool.Screenshot of the Spiff experience within Salesforce.Screenshot of multi-step approval workflows to expedite statements getting approved and finalized for payroll.Screenshot of Commission Estimator for improved visibility and behavior for sellers and managers, which in turn, drives more revenue.Screenshot of With Spiff’s Mobile App you can understand how much you are making, how much you have the potential to earn, and progress toward goals, from anywhere!