Freshdesk vs. Hootsuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshdesk
Score 8.4 out of 10
N/A
Freshdesk (a product of Freshworks Inc.) is a customer service solution with enterprise capability. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights.…
$18
per month per user
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
Pricing
FreshdeskHootsuite
Editions & Modules
Growth
$18
per month per agent
Pro
$59
per month per agent
Enterprise
$95
per month per agent
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Offerings
Pricing Offerings
FreshdeskHootsuite
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
FreshdeskHootsuite
Considered Both Products
Freshdesk
Chose Freshdesk
It lets users launch multi-channel support, automate help desk operations and as well provides self-service portals used to reinforce customer support efforts.
It streamlines ticket delivery and ensures maximum collaboration among internal teams.
Chose Freshdesk
There is no round the clock telephone support available from the Freshdesk support team even with the Forest package while Zendesk provides round the clock support over phone for the enterprise package. Zendesk does not have a live chat feature as a part of the core package and …
Hootsuite

No answer on this topic

Features
FreshdeskHootsuite
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Freshdesk
8.4
202 Ratings
2% above category average
Hootsuite
-
Ratings
Organize and prioritize service tickets9.2197 Ratings00 Ratings
Expert directory8.1134 Ratings00 Ratings
Subscription-based notifications7.06 Ratings00 Ratings
ITSM collaboration and documentation7.67 Ratings00 Ratings
Ticket creation and submission9.3198 Ratings00 Ratings
Ticket response8.9198 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Freshdesk
8.4
179 Ratings
5% above category average
Hootsuite
-
Ratings
External knowledge base8.4162 Ratings00 Ratings
Internal knowledge base8.4167 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Freshdesk
8.8
189 Ratings
10% above category average
Hootsuite
-
Ratings
Customer portal8.7160 Ratings00 Ratings
IVR9.159 Ratings00 Ratings
Social integration8.5102 Ratings00 Ratings
Email support9.0188 Ratings00 Ratings
Help Desk CRM integration8.5119 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Freshdesk
-
Ratings
Hootsuite
6.8
320 Ratings
11% below category average
Boolean keyword searches00 Ratings6.8210 Ratings
Filtering out noise/spam00 Ratings6.2223 Ratings
Sentiment analysis00 Ratings6.5221 Ratings
Broad channel coverage00 Ratings7.6295 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Freshdesk
-
Ratings
Hootsuite
7.9
441 Ratings
2% below category average
Content planning and scheduling00 Ratings8.9440 Ratings
Audience targeting00 Ratings7.1300 Ratings
Content optimization00 Ratings7.5362 Ratings
Workflow management00 Ratings8.1373 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Freshdesk
-
Ratings
Hootsuite
7.5
356 Ratings
8% below category average
Automated routing and prioritization00 Ratings7.4259 Ratings
Customer interaction histories00 Ratings7.3277 Ratings
Bulk actions00 Ratings7.8308 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Freshdesk
-
Ratings
Hootsuite
6.8
334 Ratings
12% below category average
Lead generation00 Ratings6.5206 Ratings
Content marketing00 Ratings7.5301 Ratings
Paid media management00 Ratings6.6205 Ratings
Campaigns and promotions00 Ratings6.6255 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Freshdesk
-
Ratings
Hootsuite
8.1
433 Ratings
3% below category average
Twitter00 Ratings7.7391 Ratings
Facebook00 Ratings8.6416 Ratings
LinkedIn00 Ratings8.0363 Ratings
Google+00 Ratings8.960 Ratings
Instagram00 Ratings8.4370 Ratings
Pinterest00 Ratings7.3183 Ratings
YouTube00 Ratings7.6175 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Freshdesk
-
Ratings
Hootsuite
7.7
357 Ratings
0% below category average
Campaign success analytics00 Ratings8.0329 Ratings
Real-time tracking00 Ratings7.5331 Ratings
Competitor analysis00 Ratings7.6230 Ratings
Account management
Comparison of Account management features of Product A and Product B
Freshdesk
-
Ratings
Hootsuite
7.7
365 Ratings
3% below category average
Role-based user permissions & privileges00 Ratings8.1312 Ratings
Mobile access00 Ratings7.3335 Ratings
Best Alternatives
FreshdeskHootsuite
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
SysAid
SysAid
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshdeskHootsuite
Likelihood to Recommend
8.4
(260 ratings)
8.3
(486 ratings)
Likelihood to Renew
8.4
(25 ratings)
8.7
(89 ratings)
Usability
9.0
(42 ratings)
8.2
(125 ratings)
Availability
7.0
(6 ratings)
9.8
(21 ratings)
Performance
7.3
(6 ratings)
9.8
(19 ratings)
Support Rating
8.5
(41 ratings)
7.0
(263 ratings)
In-Person Training
8.2
(1 ratings)
6.0
(1 ratings)
Online Training
7.0
(3 ratings)
9.0
(17 ratings)
Implementation Rating
8.1
(192 ratings)
8.0
(39 ratings)
Configurability
6.1
(7 ratings)
7.2
(3 ratings)
Contract Terms and Pricing Model
8.2
(5 ratings)
-
(0 ratings)
Ease of integration
7.8
(6 ratings)
7.6
(2 ratings)
Product Scalability
6.6
(6 ratings)
8.1
(3 ratings)
Professional Services
8.4
(2 ratings)
-
(0 ratings)
Vendor post-sale
7.4
(5 ratings)
8.9
(3 ratings)
Vendor pre-sale
7.5
(5 ratings)
8.3
(18 ratings)
User Testimonials
FreshdeskHootsuite
Likelihood to Recommend
Freshworks Inc
I believe Freshdesk is well-suited for companies that manage multiple accounts, such as those in the Business Process Outsourcing industry. It has all the necessary capabilities, such as ticket management that uses omnichannel to receive ticket requests from service requests (managed internally) in the system, emails, etc. There are also several workflow automations that can be built within the platform/system. What is lacking is the API documentation, which limits the possibilities for further automations. Overall, it is a highly recommended tool for managing employee productivity and timeliness.
Read full review
Hootsuite
Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
Read full review
Pros
Freshworks Inc
  • No prior experience with similar platforms is required to use Freshdesk. I found its interface to be quite intuitive, at least for the end user.
  • It's easy to connect with other platforms, so you can sync and manage data from other platforms because the integrations work correctly.
  • Freshdesk's technical support is quite responsive, with short and effective response times. They have easily handled my questions and issues.
  • It has tools for customizing automated chats, answering frequently asked questions before transferring to an agent. Its configuration is extensive and highly customizable.
Read full review
Hootsuite
  • Reporting. We are able to pull accurate and concise data points on our channels.
  • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
  • Creating content natively in the platform!
Read full review
Cons
Freshworks Inc
  • Freshdesk is buggy, full stop. I don't know how many support tickets I submitted related to user login.
  • There can be a language barrier with support and sales.
  • There were a couple of hours-long outages that significantly impacted my company's customer experience.
Read full review
Hootsuite
  • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
  • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
  • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
Read full review
Likelihood to Renew
Freshworks Inc
New support agents can learn the system quickly, minimizing training time and maximizing productivity from day one. Agents are more willing to use a system that is simple, reducing resistance to change and ensuring all interactions are logged (a common problem with complex systems). The platform is known for being easy to set up and customize, allowing teams (especially smaller ones) to get started with minimal technical expertise.The platform makes it easy to set and monitor Service Level Agreements (SLAs), ensuring customers get timely responses and helping managers enforce performance standards.
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Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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Usability
Freshworks Inc
Freshdesk is extremely easy to use as implemented it on our own with average technical skills. A lot of the options are straightforward and Freshdesk provides easy-to-understand explanations for some of the more complex-sounding ones. We recently onboarded new specialists and they were able to learn Freshdesk with minimal training.
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Hootsuite
I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
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Reliability and Availability
Freshworks Inc
I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
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Hootsuite
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
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Performance
Freshworks Inc
The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
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Hootsuite
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
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Support Rating
Freshworks Inc
Because I never worked with a company that responds so quickly to their customer! They are always fast at responding and very open to new ideas and quickly turning them around to include them in future releases. They walk us through when we need assistance and are very good at communicating. Overall top notch support
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Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
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In-Person Training
Freshworks Inc
In-person training is provided to all the agents and it is very easy to learn the basics of the Freshdesk interface. Solving tickets via dashboards, replying to the guest queries in bulk via Freshdesk. The training which is a bit hard is creating the logic according to the ticket flow and intergeration.
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Hootsuite
Very easy to teach and learn
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Online Training
Freshworks Inc
This tool is no doubt easy to learn but in-person training is a lot better than online training. It takes time to grasp things in the online training, however, in pandemic we have done all the training online. Apart from a bit more time we haven't faced any issues with online training.
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Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
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Implementation Rating
Freshworks Inc
Was a fairly quick implementation for us. However, we are only doing email integration and not some of the more complex integrations that are possible. One clarification on an earlier question. I selected that Freshdesk doesn't have a given feature, but this is not true. I selected this because there wasn't a selection for I don't use the feature. This is a weakness in the survey.
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Hootsuite
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
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Alternatives Considered
Freshworks Inc
Compared to Crisp, Freshdesk offers much more organization and is just much more helpful when it comes to having more than one region/team. Not that Crisp is bad, but with Freshdesk, internal communication and collaboration are much easier, which was quite important for our team to grow.
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Hootsuite
Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
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Contract Terms and Pricing Model
Freshworks Inc
I was not very involved with the purchase/contract (my company purchased Fresjdesk before I was brought on), but I will say that pricing per agent made it difficult to grow our support team. Additionally, we were kind of disappointed after our upgrade because it didn't solve our pain points as much as we expected.
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Hootsuite
No answers on this topic
Scalability
Freshworks Inc
My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
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Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Professional Services
Freshworks Inc
- good customer support
- personal contact
- usage limited to basic product features, individually designed solutions seem unlikely
Read full review
Hootsuite
No answers on this topic
Return on Investment
Freshworks Inc
  • Increased response times - Client Success maintains at 98% SLA for resolution
  • Categorization of feedback and issues - custom ticket fields make it easier for us to review why clients contact us on a high level
  • Standardization of internal procedures via templates, canned responses and automations
Read full review
Hootsuite
  • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
  • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
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ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.