FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts…
Score 8.3 out of 10
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Editions & Modules
Google Analytics 360
Premium Consulting/Integration Services
Entry-level Setup Fee
No setup fee
More Pricing Information
Considered Both Products
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your …
Smartlook seemed very early in its stage, so there seemed to be plenty of bugs with how it worked. FullStory just seemed a bit more put together and ready to service a bigger company like ours. The breadth of features also seemed to be favoring FullStory over Smartlook.
FullStory is simpler to set up and use than some of the other more sophisticated (and expensive!) tools. It's also got a richer feature set than some of the freemium tools in the market. It's a nice 'middle man' in that sense. We wanted it because it was a nice easy way to get …
FullStory takes the best parts of session recording tools and analytics services. While it may not go as deep in the analytics area, it nonetheless provides a good suite of tools to work with. If all you need are the session recording capabilities, then there are few tools that …