Gainsight CS vs. Pendo.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gainsight CS
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…
$2,500
Per Company Per Month
Pendo.io
Score 8.4 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Pricing
Gainsight CSPendo.io
Editions & Modules
Subscription
$2,500
Per Company Per Month
*Free
Free
Base
Contact sales team
Core
Contact sales team
Pulse
Contact sales team
Ultimate
Contact sales team
Offerings
Pricing Offerings
Gainsight CSPendo.io
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Gainsight CSPendo.io
Considered Both Products
Gainsight CS
Chose Gainsight CS
We had briefly looked at Pendo awhile back before we had decided to purchase Gainsight. Gainsight provided us more of what we needed with everything in one place. It had a more developed product for what we needed.
Pendo.io
Chose Pendo.io
Pendo has a lot more features than Gainsight, and a friendlier UI. Pendo is harder to use in my opinion - but this conception could just be lack of training.
Gainsight is a good tool to measure an account's health by using green, yellow and red colors to identify accounts at …
Chose Pendo.io
I'm not 100% sure why we went with Pendo.io. The organization has been using Pendo.io for over 4 years and it's so ingrained in our company that it would be really hard for us to move to another product. I have loved working with Pendo.io and don't want to move anytime soon.
Chose Pendo.io
Google Analytics shows a high overview of how a page is performing. Unable to track individuals performing each action.
Chose Pendo.io
We evaluated a few Pendo competitors. In the end, Pendo provided the tools at the right price point for our business needs.
Chose Pendo.io
This option was cheaper, but it showed. We selected Pendo for their wide range of diverse features and their superior understanding of the data that drives ROI. In addition, we love that the Pendo team holds frequent webinars that help to train end users and add value to the …
Features
Gainsight CSPendo.io
Security
Comparison of Security features of Product A and Product B
Gainsight CS
8.2
283 Ratings
7% below category average
Pendo.io
-
Ratings
Role-based user permissions8.2283 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gainsight CS
8.1
331 Ratings
7% below category average
Pendo.io
-
Ratings
API7.9222 Ratings00 Ratings
Integration with Salesforce.com8.5325 Ratings00 Ratings
Integration with Marketo7.977 Ratings00 Ratings
Integration with Eloqua8.039 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Gainsight CS
7.7
350 Ratings
13% below category average
Pendo.io
-
Ratings
Product usage7.9335 Ratings00 Ratings
Help desk / support tickets7.5267 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Gainsight CS
8.1
353 Ratings
6% below category average
Pendo.io
-
Ratings
NPS surveys8.6284 Ratings00 Ratings
Sponsor tracking7.4229 Ratings00 Ratings
Customer profiles8.5305 Ratings00 Ratings
Automated workflow8.2334 Ratings00 Ratings
Internal collaboration7.6320 Ratings00 Ratings
Customer health scoring8.5343 Ratings00 Ratings
Customer segmentation8.0293 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Gainsight CS
7.9
347 Ratings
7% below category average
Pendo.io
-
Ratings
Customer health trends8.3326 Ratings00 Ratings
Engagement analytics8.2293 Ratings00 Ratings
Revenue forecasting6.7191 Ratings00 Ratings
Dashboards8.3344 Ratings00 Ratings
Best Alternatives
Gainsight CSPendo.io
Small Businesses
ChurnZero
ChurnZero
Score 8.5 out of 10
ChurnZero
ChurnZero
Score 8.5 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
ChurnZero
ChurnZero
Score 8.5 out of 10
Enterprises
Cisco Webex Experience Management (discontinued)
Cisco Webex Experience Management (discontinued)
Score 8.8 out of 10
Nexthink
Nexthink
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Gainsight CSPendo.io
Likelihood to Recommend
8.9
(349 ratings)
8.5
(130 ratings)
Likelihood to Renew
9.2
(20 ratings)
8.2
(6 ratings)
Usability
8.2
(138 ratings)
7.9
(43 ratings)
Availability
9.1
(2 ratings)
9.1
(1 ratings)
Performance
8.2
(2 ratings)
9.1
(1 ratings)
Support Rating
8.8
(134 ratings)
8.2
(5 ratings)
Online Training
9.1
(3 ratings)
9.1
(1 ratings)
Implementation Rating
6.3
(6 ratings)
9.1
(2 ratings)
Configurability
6.4
(1 ratings)
7.3
(1 ratings)
Product Scalability
6.4
(2 ratings)
9.1
(1 ratings)
Vendor post-sale
6.4
(1 ratings)
9.1
(1 ratings)
User Testimonials
Gainsight CSPendo.io
Likelihood to Recommend
Gainsight
I love using Gainsight CS for global collaboration, monitoring account health, digging into potential churn risks, summarizing account activity, logging account activity and having an overall historic record of account activity across multiple account teams, especially in my segment on a global account team.
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Pendo.io
Pendo.io is useful in generating great dashboards that present user analytics in the best possible view that could be used for analysis & derive key insights on what could be done if there's a feature that's not being recognized by end users or if there are any pain points where users are struggling more around a workflow which is technically not that difficult. Pendo.io also can be used to create impactful guides where intercatoin of a user with the Guide can be created in less steps & have relevant information about that workflow that the user is completing. Pendo.io's resource center can act as a one stop hub to present any sidewide updates which could be information of Prod releases, New KB Articles, Register to any event, & much more. Segments can be created in as many variation as one can. In fact, Segments are the ruling property or feature that works so handy, which reduces a lot of iterative work.
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Pros
Gainsight
  • Ability to capture all customer information in one spot
  • Gantt charts for overall success plans to map out TAM deliverables
  • Automatically integrate feeds from sources to build reports as needed
  • Ability to capture customer follow-up tasks so I'm not trying to capture the list of actions too repetitively (e.g. using the "Tasks" section of an entry)
  • Ability to use the plugin to automatically add emails to timeline; ability to use calendar integration to automatically add meeting minutes that will sync up to Gong notes
Read full review
Pendo.io
  • NPS Surveys
  • Feature usage insights
  • Identifying user behaviors using Replay feature
  • Clearly segmenting users in a way we want it to be
  • Identifying time spent on a feature/product to better understand what customers actually use
  • Documentation, in-app guides and help section
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Cons
Gainsight
  • Outlook integration could be better as within Outlook we do not get much insight of the account. While contacting a contact from Outlook, it will be great if the Outlook -Gainsight CS tool can show certain important information, like any pending CTAs, the latest billing amount, and pending certifications, etc. This will improve the communications and make it more aligned with the company and account perspectives.
  • Limitations of report creation are user level - As a user I can not create report as per my wish on my set of accounts. Only the admin user has access to that, and also it's very intuitive compared to Salesforce.
  • Dashboard customization - as a user I have very much limited options to put in my dashboard. It's all about CTA all the time.
Read full review
Pendo.io
  • Dashboard is sometimes very slow to load
  • Preview is problematic if the Pendo.io user doesn't have access to the target environment or application where the guide is going to display
  • It would be ideal to have a gallery of thumbnail images of previously used guides to select from, either to pull a screen capture or to use as a template. It's cumbersome to go to the guides, find the one you want, click on Preview, etc.
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Likelihood to Renew
Gainsight
Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
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Pendo.io
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
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Usability
Gainsight
Gainsight CS earns a 10/10 usability rating for me by prioritizing strategic power and deep configurability over simplistic, rigid design. Instead of forcing users into a generic workflow, the platform allows us to build bespoke health scores and playbooks that align perfectly with our unique business model. This high degree of customization ensures that the tool acts as a tailored workspace that meets the needs of mature CS organization like ours. By leveraging the proactive CTA triggers, Gainsight CS reduces the manual burden on our CSMs, allowing them to focus on high-value customer interactions rather than administrative data hunting. It ultimately functions as a professional grade cockpit that empowers our team to manage complex revenue lifecycles with precision and repeatability.
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Pendo.io
It is intuitive for core tasks like tracking feature usage, building Guides, and viewing dashboards. The interface is clean and well structured, making it easy for product managers and operational teams to get value quickly without heavy technical support. However, there is a noticeable learning curve when setting up advanced custom events, reports, or integrations, which can take some time and internal knowledge-sharing to master.
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Reliability and Availability
Gainsight
Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
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Pendo.io
Every time I have logged into Pendo, the service has been available for me to use. The page has never been down when I am trying to get info from there.
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Performance
Gainsight
There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
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Pendo.io
Everything loads fairly quickly and it's not slow. I don't use an integration, I log in straight in the webpage.
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Support Rating
Gainsight
The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
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Pendo.io
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
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Online Training
Gainsight
The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
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Pendo.io
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
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Implementation Rating
Gainsight
I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
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Pendo.io
Use Segment to install and cut developers out of the work cycle!
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Alternatives Considered
Gainsight
They're pretty neck and neck. Both are super similar. I love the icons for logging account activity in Totango. I also like the dropdown activity tab we have in Gainsight. We need to improve our auto forms for QBR notes and cancellation notes, but I do like that we can have details listed for the CSM to fill out without them having to think about it. Helps us improve our reporting efforts, too.
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Pendo.io
I have just very superficial experience with Google Analytics but I do believe that Pendo.io is a much much better tool in pretty much all aspects of it. It has a ton more features and capabilities and even for the capabilities where there is overlap, Pendo seems to come out ahead easily. There are aspects that Pendo could improve for sure such as what metadata it captures from the users; an example of this is screen resolution which Google Analytics captures but Pendo does not.
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Scalability
Gainsight
It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
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Pendo.io
The system is pretty flexible and scalable, I have used it in different browsers and devices without issues.
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Return on Investment
Gainsight
  • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
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Pendo.io
  • Reducing development time with in-app guides and resource center, with product management being able to agilely create guides in real time, this could be as much as 1 full time developer in savings.
  • Reducing business time scoping "rock fetches" than are proven to be invaluable based on analytics, each time 1 single piece of analtical data saves around ~20 hours across multiple resources.
  • Increasing user satisfaction with in-app guides and resource center
  • Increasing usage of key features through targetted messaging, those key features either drive costs ou of our business or add value to customers business.
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ScreenShots

Gainsight CS Screenshots

Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.