GetResponse vs. Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GetResponse
Score 8.4 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$19
per month
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
GetResponseGoogle Analytics
Editions & Modules
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
GetResponseGoogle Analytics
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GetResponseGoogle Analytics
Considered Both Products
GetResponse
Chose GetResponse
MailChimp is more basic but is free. Infusionsoft is more expensive but more complex - I have seen it dubbed "confusionsoft", but I have not tried it to confirm as it is out of our price range. GetResponse seems to have been a happy medium for us as it provides the services we …
Google Analytics

No answer on this topic

Features
GetResponseGoogle Analytics
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GetResponse
8.9
22 Ratings
15% above category average
Google Analytics
-
Ratings
WYSIWYG email editor9.021 Ratings00 Ratings
Dynamic content8.016 Ratings00 Ratings
Ability to test dynamic content8.715 Ratings00 Ratings
Landing pages9.016 Ratings00 Ratings
A/B testing9.019 Ratings00 Ratings
Mobile optimization9.022 Ratings00 Ratings
Email deliverability reporting10.022 Ratings00 Ratings
List management9.021 Ratings00 Ratings
Triggered drip sequences8.217 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GetResponse
9.0
1 Ratings
14% above category average
Google Analytics
-
Ratings
Lead nurturing automation9.01 Ratings00 Ratings
Lead scoring and grading9.01 Ratings00 Ratings
Data quality management9.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GetResponse
9.0
1 Ratings
19% above category average
Google Analytics
-
Ratings
Event/webinar marketing9.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GetResponse
9.0
1 Ratings
20% above category average
Google Analytics
-
Ratings
Social profile integration9.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GetResponse
9.7
22 Ratings
28% above category average
Google Analytics
-
Ratings
Dashboards10.022 Ratings00 Ratings
Standard reports10.021 Ratings00 Ratings
Custom reports9.016 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GetResponse
8.3
1 Ratings
11% above category average
Google Analytics
-
Ratings
API10.01 Ratings00 Ratings
Customizability9.01 Ratings00 Ratings
Third-party software integrations6.01 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
GetResponse
-
Ratings
Google Analytics
8.4
11 Ratings
4% above category average
Lead Conversion Tracking00 Ratings8.110 Ratings
Bounce Rate Measurement00 Ratings8.410 Ratings
Device and Browser Reporting00 Ratings9.211 Ratings
Pageview Tracking00 Ratings9.011 Ratings
Event Tracking00 Ratings8.311 Ratings
Reporting in real-time00 Ratings7.910 Ratings
Referral Source Tracking00 Ratings8.510 Ratings
Customizable Dashboards00 Ratings7.910 Ratings
Best Alternatives
GetResponseGoogle Analytics
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Siteimprove
Siteimprove
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Optimal
Optimal
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GetResponseGoogle Analytics
Likelihood to Recommend
8.0
(24 ratings)
8.6
(193 ratings)
Likelihood to Renew
9.0
(2 ratings)
9.0
(51 ratings)
Usability
-
(0 ratings)
7.4
(19 ratings)
Availability
-
(0 ratings)
10.0
(4 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
9.0
(1 ratings)
7.0
(42 ratings)
Online Training
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(7 ratings)
Configurability
-
(0 ratings)
6.0
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
GetResponseGoogle Analytics
Likelihood to Recommend
GetResponse
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
Read full review
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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Pros
GetResponse
  • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
  • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
  • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
  • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
Read full review
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Cons
GetResponse
  • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
  • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
Read full review
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
Likelihood to Renew
GetResponse
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
Read full review
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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Usability
GetResponse
No answers on this topic
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Reliability and Availability
GetResponse
No answers on this topic
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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Performance
GetResponse
No answers on this topic
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Support Rating
GetResponse
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
Read full review
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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Online Training
GetResponse
No answers on this topic
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Read full review
Implementation Rating
GetResponse
No answers on this topic
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Alternatives Considered
GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
Read full review
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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Scalability
GetResponse
No answers on this topic
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Return on Investment
GetResponse
  • Only negative. They cleaned our entire contact list.
  • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
  • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
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Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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ScreenShots