GetResponse vs. Litmus from Validity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GetResponse
Score 8.5 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$19
per month
Litmus from Validity
Score 8.9 out of 10
N/A
Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.
$500
per month
Pricing
GetResponseLitmus from Validity
Editions & Modules
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
No answers on this topic
Offerings
Pricing Offerings
GetResponseLitmus from Validity
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
GetResponseLitmus from Validity
Features
GetResponseLitmus from Validity
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GetResponse
8.9
22 Ratings
16% above category average
Litmus from Validity
5.3
356 Ratings
40% below category average
WYSIWYG email editor9.021 Ratings7.855 Ratings
Dynamic content8.016 Ratings7.756 Ratings
Ability to test dynamic content8.715 Ratings7.7231 Ratings
Landing pages9.016 Ratings2.63 Ratings
A/B testing9.019 Ratings1.84 Ratings
Mobile optimization9.022 Ratings9.1345 Ratings
Email deliverability reporting10.022 Ratings8.1252 Ratings
List management9.021 Ratings1.82 Ratings
Triggered drip sequences8.217 Ratings1.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GetResponse
9.0
1 Ratings
14% above category average
Litmus from Validity
-
Ratings
Lead nurturing automation9.01 Ratings00 Ratings
Lead scoring and grading9.01 Ratings00 Ratings
Data quality management9.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GetResponse
9.0
1 Ratings
19% above category average
Litmus from Validity
-
Ratings
Event/webinar marketing9.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GetResponse
9.0
1 Ratings
19% above category average
Litmus from Validity
-
Ratings
Social profile integration9.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GetResponse
9.7
22 Ratings
28% above category average
Litmus from Validity
6.7
234 Ratings
13% below category average
Dashboards10.022 Ratings5.610 Ratings
Standard reports10.021 Ratings7.7233 Ratings
Custom reports9.016 Ratings6.6165 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GetResponse
8.3
1 Ratings
11% above category average
Litmus from Validity
-
Ratings
API10.01 Ratings00 Ratings
Customizability9.01 Ratings00 Ratings
Third-party software integrations6.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
GetResponse
-
Ratings
Litmus from Validity
8.9
346 Ratings
12% above category average
URL Validation00 Ratings8.6261 Ratings
Link Tracking00 Ratings8.6229 Ratings
Spam Testing00 Ratings8.9258 Ratings
Email Previews00 Ratings9.5344 Ratings
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User Ratings
GetResponseLitmus from Validity
Likelihood to Recommend
8.0
(24 ratings)
9.1
(370 ratings)
Likelihood to Renew
9.0
(2 ratings)
8.9
(27 ratings)
Usability
-
(0 ratings)
9.4
(21 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
7.3
(8 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
In-Person Training
-
(0 ratings)
4.5
(2 ratings)
Online Training
-
(0 ratings)
4.6
(3 ratings)
Implementation Rating
-
(0 ratings)
2.7
(12 ratings)
Configurability
-
(0 ratings)
4.4
(7 ratings)
Ease of integration
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
3.7
(8 ratings)
Vendor post-sale
-
(0 ratings)
3.6
(5 ratings)
Vendor pre-sale
-
(0 ratings)
5.5
(4 ratings)
User Testimonials
GetResponseLitmus from Validity
Likelihood to Recommend
GetResponse
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
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Validity
I’ve been really impressed with Litmus, especially the personalization features. Being able to easily plug in tools like sentiment trackers right into our emails has helped us gather valuable third-party data without a lot of extra work. I also really appreciate the ongoing learning resources—they offer tons of free webinars and articles that are actually useful. I recently read one on email deliverability that broke down specific data and gave me clear, actionable steps to improve how our emails are hitting inboxes. It’s more than just a testing tool—it’s become a go-to resource in our email marketing toolkit.
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Pros
GetResponse
  • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
  • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
  • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
  • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
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Validity
  • Alerts: users are notified whenever comments or approvals are made on emails, with regular reminders being sent in case some were missed
  • Centralised: all members can collaborate and give their feedback on emails, providing a better flow and efficiency for the hierarchy of approvals.
  • Integration: very smooth integration, with little to no errors, with our CRM tool.
  • Validation: alt text, scaling and image ratios are validated
  • Dark mode: a very important accessibility tool used by many email users, this compatibility theme is often overlooked on other platforms. Litmus, however, makes it clear how important it is to review and track emails in this format.
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Cons
GetResponse
  • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
  • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
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Validity
  • When creating a tracking code, I would like to see a button that says "Create New" without having to return to the main page.
  • When creating a tracking code, I would like to have no expiration option.
  • There is a little bit more personalization for the personalization content (being able to access the code HTML and not only the snippet).
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Likelihood to Renew
GetResponse
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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Validity
It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
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Usability
GetResponse
No answers on this topic
Validity
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Reliability and Availability
GetResponse
No answers on this topic
Validity
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Performance
GetResponse
No answers on this topic
Validity
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Support Rating
GetResponse
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
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Validity
I am always so so impressed with the litmus support team. They are not only prompt but attentive and offer very personalised responses and support
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In-Person Training
GetResponse
No answers on this topic
Validity
I had internal training for how to use, not lead by litmus. Unsure if there was any external training which took place before my time
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Online Training
GetResponse
No answers on this topic
Validity
It has all the required information.
Read full review
Implementation Rating
GetResponse
No answers on this topic
Validity
I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
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Alternatives Considered
GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
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Validity
This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
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Scalability
GetResponse
No answers on this topic
Validity
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Return on Investment
GetResponse
  • Only negative. They cleaned our entire contact list.
  • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
  • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
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Validity
  • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
  • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
  • Decreases the number of email review cycles we go through.
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ScreenShots

Litmus from Validity Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.